Director, B2B and Product Marketing
Rakuten Rewards, San Mateo, CA, United States
Company Overview
Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader that empowers individuals, communities, businesses and society. Headquartered in San Mateo, California, the company employs over 4,000 people worldwide and leads in e‑commerce, digital marketing, advertising, communications and entertainment.
Job Summary We’re looking for a Director of B2B and Product Marketing to lead our go‑to‑market strategy, product positioning and B2B demand efforts. This role sits at the intersection of Product, Sales and Marketing—owning how we bring products to market, articulate customer value, enable revenue teams and drive pipeline growth across target segments.
Key Responsibilities Product Marketing & GTM Leadership
Own product positioning, messaging and differentiated value propositions across our portfolio.
Lead GTM marketing planning for launches and key product initiatives, partnering closely with Product, Sales, Sales Strategy/Enablement and Marketing.
Develop customer segmentation and ICP frameworks; refine personas, use cases and buyer journeys.
Drive competitive intelligence and market research to inform product strategy, pricing/packaging input and GTM priorities.
Create and maintain core product marketing assets (pitch decks, one‑pagers, solution briefs, case studies, web messaging, demos, FAQs).
B2B Demand & Pipeline Growth
Build and execute B2B marketing strategies that drive qualified pipeline, revenue growth and expansion.
Drive demand generation through integrated campaigns across email, paid, organic, webinars/events and partners.
Develop ABM strategy and collaborate with Sales on target account selection, plays and measurement.
Work with Marketing Ops to define funnel metrics, attribution approach and reporting that connects programs to revenue outcomes.
Leadership & Cross‑Functional Alignment
Manage and mentor a team (product marketing, B2B marketing).
Establish planning rhythms, launch processes and clear ownership across stakeholders.
Serve as the voice of the market and customer, ensuring alignment between product strategy and commercial execution.
Qualifications
Experience with PLG motions, enterprise sales or hybrid GTM models.
ABM experience with measurable outcomes.
Familiarity with pricing/packaging strategy and commercialization.
Minimum Requirements
8–12+ years of experience in B2B marketing and product marketing, preferably in SaaS/technology.
Proven experience leading product launches and building positioning/messaging frameworks.
Demonstrated ability to drive measurable pipeline growth and partner effectively with Sales.
Strong strategic thinking with hands‑on execution ability; comfortable operating in ambiguity.
Experience managing and developing teams.
Exceptional communication skills—able to translate product capabilities into clear customer value.
Equal Employment Opportunity Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
Compensation and Benefits USD $113,157.00 – $211,032.00 annually Individual compensation will vary based on job‑related factors and geographic location. The successful applicant will be eligible for discretionary bonus, health, vision, dental insurance, 401(k) matching, PTO, Volunteer Time Off (VTO) and other benefits as the company implements.
#J-18808-Ljbffr
Job Summary We’re looking for a Director of B2B and Product Marketing to lead our go‑to‑market strategy, product positioning and B2B demand efforts. This role sits at the intersection of Product, Sales and Marketing—owning how we bring products to market, articulate customer value, enable revenue teams and drive pipeline growth across target segments.
Key Responsibilities Product Marketing & GTM Leadership
Own product positioning, messaging and differentiated value propositions across our portfolio.
Lead GTM marketing planning for launches and key product initiatives, partnering closely with Product, Sales, Sales Strategy/Enablement and Marketing.
Develop customer segmentation and ICP frameworks; refine personas, use cases and buyer journeys.
Drive competitive intelligence and market research to inform product strategy, pricing/packaging input and GTM priorities.
Create and maintain core product marketing assets (pitch decks, one‑pagers, solution briefs, case studies, web messaging, demos, FAQs).
B2B Demand & Pipeline Growth
Build and execute B2B marketing strategies that drive qualified pipeline, revenue growth and expansion.
Drive demand generation through integrated campaigns across email, paid, organic, webinars/events and partners.
Develop ABM strategy and collaborate with Sales on target account selection, plays and measurement.
Work with Marketing Ops to define funnel metrics, attribution approach and reporting that connects programs to revenue outcomes.
Leadership & Cross‑Functional Alignment
Manage and mentor a team (product marketing, B2B marketing).
Establish planning rhythms, launch processes and clear ownership across stakeholders.
Serve as the voice of the market and customer, ensuring alignment between product strategy and commercial execution.
Qualifications
Experience with PLG motions, enterprise sales or hybrid GTM models.
ABM experience with measurable outcomes.
Familiarity with pricing/packaging strategy and commercialization.
Minimum Requirements
8–12+ years of experience in B2B marketing and product marketing, preferably in SaaS/technology.
Proven experience leading product launches and building positioning/messaging frameworks.
Demonstrated ability to drive measurable pipeline growth and partner effectively with Sales.
Strong strategic thinking with hands‑on execution ability; comfortable operating in ambiguity.
Experience managing and developing teams.
Exceptional communication skills—able to translate product capabilities into clear customer value.
Equal Employment Opportunity Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
Compensation and Benefits USD $113,157.00 – $211,032.00 annually Individual compensation will vary based on job‑related factors and geographic location. The successful applicant will be eligible for discretionary bonus, health, vision, dental insurance, 401(k) matching, PTO, Volunteer Time Off (VTO) and other benefits as the company implements.
#J-18808-Ljbffr