Assoc. Dir , Market Research
EyeBio, North Wales, PA, United States
Job Description
Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we understand our customers’ needs and strive to provide solutions. At our company we are leveraging insights, analytics and technology, as we invent for life on behalf of patients around the world. We are seeking those who have a passion for using strategic insights, data and analytics to drive decision making to tackle some of the world’s greatest health threats.
Focus Area: Influenza Position Description The Market Research Associate Director (Hybrid) will be the main point of contact for their assigned areas of responsibility for our product's marketing/commercial team. The position will plan, prioritize, manage, and execute scope of work within the anti‑viral influenza therapeutic area, spanning both pre‑ and post‑launch. Specifically, the focus of this role will be for MK-1406 (influenza) and any future assets in this domain. Responsibilities include providing strategic input to the extended global team via primary market research projects and secondary data analysis by proactively defining business questions and opportunities, identifying strategic insights, and recommending actionable business solutions.
This person is expected to be an exceptional team player who can comfortably interact with and add value to the existing market research team as well as strategically partner with extended team members including pricing and access, sales, promotion, marketing and our company's Research Laboratories. The Associate Director will demonstrate consistently strong leadership skills with an ability to work independently in a rapidly changing environment with a transformational mindset, cultural awareness and resiliency to change.
Key responsibilities include and are not limited to the following:
Develop and oversee execution of an assigned portion of the global market research plan within the product franchise with a strategic mindset and minimal supervision.
Provide leadership and strategic thinking for assigned primary market research projects for our product, including framing critical business questions, identifying information needs, integrating other data sources, developing research/analysis plans and managing the research process to deliver objective understanding of key customers, competitor products and current/future market developments.
Take full ownership of understanding the business challenges and information needs, consider alternatives, propose appropriate methods, apply best practices and proactively develop new techniques and innovations to meet objectives.
Proficient in various market research methodologies and research techniques to design effective research studies.
Complete analyses using available secondary data, syndicated reports and databases and integrate findings into primary market research efforts to build and tell a compelling story and deliver concise and actionable results on an as‑needed basis.
Implement market research studies and manage budgets of projects; brief vendor partners to deliver required objectives, timelines, compliance requirements, actionable insights and recommendations; understand vendor capabilities, quality requirements and recommend innovative options.
Articulate rationale, hypotheses and methodology of research approaches to both the manager and the client team proactively and ensure business objectives are met and communicated effectively.
Assess and direct vendor technical capabilities and manage risks in the analytic process.
Proactively communicate and facilitate discussion with marketing/commercial teams to ensure insights are considered in decision‑making and planning; integrate a variety of sources/studies to present strategic options; provide consultative guidance.
Collaborate proactively with cross‑functional business partners including marketing communications, market access, commercial team and advertising agency to ensure optimal integration for launch and post‑launch activities.
Work with the forecasting team to assist with analysis to inform the strategic assumptions that are built into brand forecasts and tracking of KPIs and benchmarking dashboards.
Partner with other analytic functions to advance the use of novel data sources including Real World Data.
Lead ad‑hoc franchise‑wide initiatives as needed.
Position Qualifications Education
Required: BA/BS
Knowledge and Skills
Minimum of eight (8) years of experience in pharmaceutical marketing/market research.
Past roles in market research, analytics, sales, forecasting, access and pricing, marketing or competitive intelligence.
Well‑developed analytical and problem‑solving skills; demonstrated ability to think strategically and objectively.
Expertise in quantitative and qualitative research methodologies and understanding of secondary data sets/analytics and epidemiology data.
Proven analytical expertise and ability to communicate research outputs with effective storytelling that turns data into actionable insights.
Act as a strategic consultant with ability to quickly establish relationships of trust and credibility and develop effective partnerships with multiple stakeholders.
Proficient technical aptitude to build expertise with various current and innovative market research techniques to provide unique solutions in a rapidly evolving therapeutic area.
Ability and comfort in prioritizing and managing multiple requests from both marketing points and extended team members.
Ability to communicate effectively and a strong desire to lead change.
Preferred Knowledge and Skills
Launch excellence.
Early commercial development knowledge.
Familiarity with marketing strategy development.
Strong leadership skills around customer focus, decision making, courage & candor, and collaboration/teamwork.
Solid project management skills.
Ability to motivate without authority.
Ability to support transformation and manage change in a fast‑paced environment.
Required Skills Business Analysis, Marketing, Researching, Stakeholder Relationship Management, Supplier Management, User Research, Waterfall Model
Travel Requirements 10%
Work Arrangements Hybrid
EEO Statement As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.
Benefits We offer a comprehensive package of benefits, including medical, dental, vision, healthcare and other insurance benefits for employee and family, retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
Salary range: $156,900.00 - $247,000.00. Eligible for annual bonus and long‑term incentive, if applicable.
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Focus Area: Influenza Position Description The Market Research Associate Director (Hybrid) will be the main point of contact for their assigned areas of responsibility for our product's marketing/commercial team. The position will plan, prioritize, manage, and execute scope of work within the anti‑viral influenza therapeutic area, spanning both pre‑ and post‑launch. Specifically, the focus of this role will be for MK-1406 (influenza) and any future assets in this domain. Responsibilities include providing strategic input to the extended global team via primary market research projects and secondary data analysis by proactively defining business questions and opportunities, identifying strategic insights, and recommending actionable business solutions.
This person is expected to be an exceptional team player who can comfortably interact with and add value to the existing market research team as well as strategically partner with extended team members including pricing and access, sales, promotion, marketing and our company's Research Laboratories. The Associate Director will demonstrate consistently strong leadership skills with an ability to work independently in a rapidly changing environment with a transformational mindset, cultural awareness and resiliency to change.
Key responsibilities include and are not limited to the following:
Develop and oversee execution of an assigned portion of the global market research plan within the product franchise with a strategic mindset and minimal supervision.
Provide leadership and strategic thinking for assigned primary market research projects for our product, including framing critical business questions, identifying information needs, integrating other data sources, developing research/analysis plans and managing the research process to deliver objective understanding of key customers, competitor products and current/future market developments.
Take full ownership of understanding the business challenges and information needs, consider alternatives, propose appropriate methods, apply best practices and proactively develop new techniques and innovations to meet objectives.
Proficient in various market research methodologies and research techniques to design effective research studies.
Complete analyses using available secondary data, syndicated reports and databases and integrate findings into primary market research efforts to build and tell a compelling story and deliver concise and actionable results on an as‑needed basis.
Implement market research studies and manage budgets of projects; brief vendor partners to deliver required objectives, timelines, compliance requirements, actionable insights and recommendations; understand vendor capabilities, quality requirements and recommend innovative options.
Articulate rationale, hypotheses and methodology of research approaches to both the manager and the client team proactively and ensure business objectives are met and communicated effectively.
Assess and direct vendor technical capabilities and manage risks in the analytic process.
Proactively communicate and facilitate discussion with marketing/commercial teams to ensure insights are considered in decision‑making and planning; integrate a variety of sources/studies to present strategic options; provide consultative guidance.
Collaborate proactively with cross‑functional business partners including marketing communications, market access, commercial team and advertising agency to ensure optimal integration for launch and post‑launch activities.
Work with the forecasting team to assist with analysis to inform the strategic assumptions that are built into brand forecasts and tracking of KPIs and benchmarking dashboards.
Partner with other analytic functions to advance the use of novel data sources including Real World Data.
Lead ad‑hoc franchise‑wide initiatives as needed.
Position Qualifications Education
Required: BA/BS
Knowledge and Skills
Minimum of eight (8) years of experience in pharmaceutical marketing/market research.
Past roles in market research, analytics, sales, forecasting, access and pricing, marketing or competitive intelligence.
Well‑developed analytical and problem‑solving skills; demonstrated ability to think strategically and objectively.
Expertise in quantitative and qualitative research methodologies and understanding of secondary data sets/analytics and epidemiology data.
Proven analytical expertise and ability to communicate research outputs with effective storytelling that turns data into actionable insights.
Act as a strategic consultant with ability to quickly establish relationships of trust and credibility and develop effective partnerships with multiple stakeholders.
Proficient technical aptitude to build expertise with various current and innovative market research techniques to provide unique solutions in a rapidly evolving therapeutic area.
Ability and comfort in prioritizing and managing multiple requests from both marketing points and extended team members.
Ability to communicate effectively and a strong desire to lead change.
Preferred Knowledge and Skills
Launch excellence.
Early commercial development knowledge.
Familiarity with marketing strategy development.
Strong leadership skills around customer focus, decision making, courage & candor, and collaboration/teamwork.
Solid project management skills.
Ability to motivate without authority.
Ability to support transformation and manage change in a fast‑paced environment.
Required Skills Business Analysis, Marketing, Researching, Stakeholder Relationship Management, Supplier Management, User Research, Waterfall Model
Travel Requirements 10%
Work Arrangements Hybrid
EEO Statement As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.
Benefits We offer a comprehensive package of benefits, including medical, dental, vision, healthcare and other insurance benefits for employee and family, retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
Salary range: $156,900.00 - $247,000.00. Eligible for annual bonus and long‑term incentive, if applicable.
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