Staff Designer- Visual Identity and Design System
General Motors, Austin, TX, United States
Location & Remote Work
This role is based remotely. If you live within a 50‑mile radius of Austin, Warren or Sunnyvale, you are expected to report to that location at least three times a week. The position may be eligible for relocation benefits.
About the Role We’re seeking a highly skilled Graphic Designer with 7‑10 years of experience and a deep appreciation for timeless design principles. You will contribute to the evolution of the GM Design Language and the creation of a cohesive GM Design System, supporting visual consistency across the vehicle operating system, web, and mobile platforms. Typography, structure, and clarity will be central to your approach in developing user experiences that are memorable, innovative, and enjoyable. A key part of your role will be bridging the gap between brand and UI design, ensuring that every interface reflects the voice, values, and visual identity of the GM brand.
Key Responsibilities
Develop and execute cohesive visual systems across brand identity, print, digital, and UI design.
Create and refine design solutions that clearly and elegantly communicate complex data.
Apply expert typography skills to maintain a consistent, expressive brand voice and tone.
Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
Develop robust design logic and frameworks before initiating visual execution to ensure purposeful and practical design.
Prioritize content over decoration—champion clarity, functionality, and meaningful communication in every design.
Collaborate closely with brand strategy teams to ensure design aligns with strategic goals.
Work with front‑end developers to ensure seamless implementation of design systems and UI components.
Adapt brand systems across diverse media with creativity, precision, and consistency.
Support and mentor a small design team (2‑3 designers), fostering collaboration and professional growth.
Qualifications
7–10 years of professional experience in graphic design with a focus on information design, typography within brand identity, and design systems.
A strong portfolio demonstrating mastery of grid systems, typographic hierarchy, and visual storytelling.
Proficiency in design software such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI tools (e.g., Figma).
Experience collaborating with brand strategy, UX, accessibility, and front‑end development teams.
Deep knowledge of modernist design principles and their application in contemporary brand systems.
Ability to think systemically and apply structured design thinking across visual communication challenges.
Excellent communication skills and a collaborative, team‑oriented mindset.
Prototyping skills are a plus.
What We Value
A love for clean, rational design and a passion for timeless typographic and grid‑based approaches.
The ability to balance creativity with discipline—ensuring every design serves a clear purpose, meets strategic goals, and communicates effectively.
Curiosity and continuous learning about design history, theory, emerging trends, and integrity in the craft of design and typography.
Commitment to precision, clarity, and integrity in craft.
An openness to iteration and cross‑disciplinary collaboration in the pursuit of design excellence.
Compensation
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The salary range for this role is $164,300 – $252,100. The actual base salary offered will vary based on factors relevant to the position.
Bonus Potential
An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits
GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts, and more.
Immigration GM does not provide immigration‑related sponsorship for this role. Do not apply if you will need sponsorship now or in the future, including H‑1B, OPT, STEM OPT, CPT, or other work authorization requiring written support from the company.
Non‑Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
Accommodations General Motors offers opportunities to all job seekers, including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application, email us or call at 1‑800‑865‑7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position.
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About the Role We’re seeking a highly skilled Graphic Designer with 7‑10 years of experience and a deep appreciation for timeless design principles. You will contribute to the evolution of the GM Design Language and the creation of a cohesive GM Design System, supporting visual consistency across the vehicle operating system, web, and mobile platforms. Typography, structure, and clarity will be central to your approach in developing user experiences that are memorable, innovative, and enjoyable. A key part of your role will be bridging the gap between brand and UI design, ensuring that every interface reflects the voice, values, and visual identity of the GM brand.
Key Responsibilities
Develop and execute cohesive visual systems across brand identity, print, digital, and UI design.
Create and refine design solutions that clearly and elegantly communicate complex data.
Apply expert typography skills to maintain a consistent, expressive brand voice and tone.
Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
Develop robust design logic and frameworks before initiating visual execution to ensure purposeful and practical design.
Prioritize content over decoration—champion clarity, functionality, and meaningful communication in every design.
Collaborate closely with brand strategy teams to ensure design aligns with strategic goals.
Work with front‑end developers to ensure seamless implementation of design systems and UI components.
Adapt brand systems across diverse media with creativity, precision, and consistency.
Support and mentor a small design team (2‑3 designers), fostering collaboration and professional growth.
Qualifications
7–10 years of professional experience in graphic design with a focus on information design, typography within brand identity, and design systems.
A strong portfolio demonstrating mastery of grid systems, typographic hierarchy, and visual storytelling.
Proficiency in design software such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI tools (e.g., Figma).
Experience collaborating with brand strategy, UX, accessibility, and front‑end development teams.
Deep knowledge of modernist design principles and their application in contemporary brand systems.
Ability to think systemically and apply structured design thinking across visual communication challenges.
Excellent communication skills and a collaborative, team‑oriented mindset.
Prototyping skills are a plus.
What We Value
A love for clean, rational design and a passion for timeless typographic and grid‑based approaches.
The ability to balance creativity with discipline—ensuring every design serves a clear purpose, meets strategic goals, and communicates effectively.
Curiosity and continuous learning about design history, theory, emerging trends, and integrity in the craft of design and typography.
Commitment to precision, clarity, and integrity in craft.
An openness to iteration and cross‑disciplinary collaboration in the pursuit of design excellence.
Compensation
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The salary range for this role is $164,300 – $252,100. The actual base salary offered will vary based on factors relevant to the position.
Bonus Potential
An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits
GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts, and more.
Immigration GM does not provide immigration‑related sponsorship for this role. Do not apply if you will need sponsorship now or in the future, including H‑1B, OPT, STEM OPT, CPT, or other work authorization requiring written support from the company.
Non‑Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
Accommodations General Motors offers opportunities to all job seekers, including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application, email us or call at 1‑800‑865‑7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position.
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