Partner Marketing
Clay, New York, NY, United States
Data Partnerships @ Clay
As the first marketer for Data Partnerships at Clay, you'll build and scale the marketing programs that power our relationships with dozens of data providers. Unlike a traditional partner marketing role focused on a handful of strategic partnerships, this role is about creating leverage—developing the playbooks, content, and campaigns that let us drive impact across a broad and growing partner ecosystem.
You’ll own the marketing relationship with our data partners: crafting joint messaging, coordinating co-marketing moments, and building the enablement resources that help partners talk about Clay effectively. You’ll also design the scalable programs (partner newsletters, campaign-in-a-box kits, tiered engagement models) that allow us to maintain strong relationships without 1:1 attention for every partner.
This role requires someone who can think systemically about how to engage a portfolio of partners while still delivering high‑quality, personalized‑feeling experiences. You’ll balance creative campaign work with operational rigor, and you’ll be comfortable building from scratch in a fast‑moving environment.
What you’ll do:
Co‑Marketing & Campaigns
Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions
Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
Enablement at Scale
Build self‑serve co‑marketing toolkits: one‑pages, case study templates, social copy, listing assets
Create and maintain partner‑facing resources that help partners position and promote Clay to their audiences
Develop internal enablement materials so Clay’s GTM teams understand our data partners and can speak to their value
Scaled Partner Engagement
Own the partner communications calendar: newsletters, product updates, co‑marketing opportunities
Design tiered engagement programs that match investment to partner potential (high‑touch for top partners, programmatic for the long tail)
Track partner marketing engagement and program performance; iterate based on results
Cross‑Functional Coordination
Partner closely with Product Marketing on positioning and competitive messaging
Work with the Data Partnerships team on partner prioritization and relationship context
Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives
What you’ll bring:
4‑6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem
Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
Strong content and copywriting skills: you can write a compelling partner email, a crisp one‑pager, and a webinar abstract
Project management chops: you can keep multiple campaigns and partners moving simultaneously
Comfort with ambiguity and building from scratch—this is a new function and you’ll be defining the playbook
Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems
#J-18808-Ljbffr
You’ll own the marketing relationship with our data partners: crafting joint messaging, coordinating co-marketing moments, and building the enablement resources that help partners talk about Clay effectively. You’ll also design the scalable programs (partner newsletters, campaign-in-a-box kits, tiered engagement models) that allow us to maintain strong relationships without 1:1 attention for every partner.
This role requires someone who can think systemically about how to engage a portfolio of partners while still delivering high‑quality, personalized‑feeling experiences. You’ll balance creative campaign work with operational rigor, and you’ll be comfortable building from scratch in a fast‑moving environment.
What you’ll do:
Co‑Marketing & Campaigns
Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions
Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
Enablement at Scale
Build self‑serve co‑marketing toolkits: one‑pages, case study templates, social copy, listing assets
Create and maintain partner‑facing resources that help partners position and promote Clay to their audiences
Develop internal enablement materials so Clay’s GTM teams understand our data partners and can speak to their value
Scaled Partner Engagement
Own the partner communications calendar: newsletters, product updates, co‑marketing opportunities
Design tiered engagement programs that match investment to partner potential (high‑touch for top partners, programmatic for the long tail)
Track partner marketing engagement and program performance; iterate based on results
Cross‑Functional Coordination
Partner closely with Product Marketing on positioning and competitive messaging
Work with the Data Partnerships team on partner prioritization and relationship context
Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives
What you’ll bring:
4‑6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem
Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
Strong content and copywriting skills: you can write a compelling partner email, a crisp one‑pager, and a webinar abstract
Project management chops: you can keep multiple campaigns and partners moving simultaneously
Comfort with ambiguity and building from scratch—this is a new function and you’ll be defining the playbook
Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems
#J-18808-Ljbffr