Senior Marketing Communications Specialist – Content Writer
Wolters Kluwer, Minneapolis, MN, United States
Location: Hybrid – 8 days a month in the office (see locations on the posting)
Overview The Senior Marketing Communications Specialist, Content Writer is responsible for creating, editing, and producing short- and long-form content and copy to support campaign production, lead generation, and thought leadership for the UpToDate and Medi-Span product suites within the Wolters Kluwer Health Division. This role creates high‑impact content that supports demand generation, brand awareness, customer engagement, and thought leadership for the UpToDate and Medi-Span product suites.
Operating as part of an internal agency team, the Senior Specialist works independently with minimal guidance, solves complex communication challenges, and contributes expertise to cross-functional partners across marketing, product, and customer success. The role requires sound judgment, the ability to analyze information from multiple sources, and the communication skills necessary to explain nuanced or sensitive topics while building alignment among stakeholders.
Responsibilities
Creates clear, engaging, creative copy across a variety of short- and long-form mediums (eBooks, whitepapers, emails, ads, social, video, web, etc.) in line with program briefs to support key campaign and business goals.
Apply best practices in messaging, narrative structure, and B2B content strategy while remaining aware of competitor positioning and market dynamics.
Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences.
Independently manage multiple concurrent projects, deadlines, and priorities in a fast‑paced environment.
Adheres to brand and style guidelines; supports internal guide maintenance and knowledge-sharing.
Collaborate with marketing, design, product, and internal subject matter experts to define content needs and ensure alignment with brand guidelines and strategic priorities.
Uses AI-powered tools (Jasper, Grammarly) to explore new ways to efficiently produce and atomize content assets, while keeping the human at the center of the writing process.
Understands and continually learns about emerging healthcare technologies and target audiences (providers, health insurance, digital technology, pharmacy, etc.) to support effective, tailored copy.
Proactively generates new content ideas, identifies opportunities for content reuse and optimization, and seeks creative solutions to project blockers.
Qualifications Education: Bachelor’s degree in marketing, communications, or relevant field.
Experience:
4+ years of copy and content writing experience, preferably for B2B audiences
Healthcare, technology, and/or agency experience strongly preferred
Experience with AI tools for content creation, planning, and support
Experience with project management software
Other Knowledge, Skills, Abilities or Certifications
Demonstrate an ability to produce compelling, professional, engaging copy to support business goals
Creative, outside-the-box thinking that can help push copy boundaries while appealing to executive audiences and healthcare professionals
A constructive, curious, and learning mentality, especially in new content processes and an evolving healthcare industry
Experience interviewing experts and producing thought leadership, preferred
Demonstrate communication skills and professionalism to interface with peers, internal experts, and executives
Strong problem-solving, analytical, and decision‑making skills
Able to work independently and in collaboration with teammates
Excellent follow‑through, time management skills, and attention to detail
Able to provide copy samples at request
Travel: 5%
Compensation $85,600.00 - $149,400.00 USD
This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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Overview The Senior Marketing Communications Specialist, Content Writer is responsible for creating, editing, and producing short- and long-form content and copy to support campaign production, lead generation, and thought leadership for the UpToDate and Medi-Span product suites within the Wolters Kluwer Health Division. This role creates high‑impact content that supports demand generation, brand awareness, customer engagement, and thought leadership for the UpToDate and Medi-Span product suites.
Operating as part of an internal agency team, the Senior Specialist works independently with minimal guidance, solves complex communication challenges, and contributes expertise to cross-functional partners across marketing, product, and customer success. The role requires sound judgment, the ability to analyze information from multiple sources, and the communication skills necessary to explain nuanced or sensitive topics while building alignment among stakeholders.
Responsibilities
Creates clear, engaging, creative copy across a variety of short- and long-form mediums (eBooks, whitepapers, emails, ads, social, video, web, etc.) in line with program briefs to support key campaign and business goals.
Apply best practices in messaging, narrative structure, and B2B content strategy while remaining aware of competitor positioning and market dynamics.
Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences.
Independently manage multiple concurrent projects, deadlines, and priorities in a fast‑paced environment.
Adheres to brand and style guidelines; supports internal guide maintenance and knowledge-sharing.
Collaborate with marketing, design, product, and internal subject matter experts to define content needs and ensure alignment with brand guidelines and strategic priorities.
Uses AI-powered tools (Jasper, Grammarly) to explore new ways to efficiently produce and atomize content assets, while keeping the human at the center of the writing process.
Understands and continually learns about emerging healthcare technologies and target audiences (providers, health insurance, digital technology, pharmacy, etc.) to support effective, tailored copy.
Proactively generates new content ideas, identifies opportunities for content reuse and optimization, and seeks creative solutions to project blockers.
Qualifications Education: Bachelor’s degree in marketing, communications, or relevant field.
Experience:
4+ years of copy and content writing experience, preferably for B2B audiences
Healthcare, technology, and/or agency experience strongly preferred
Experience with AI tools for content creation, planning, and support
Experience with project management software
Other Knowledge, Skills, Abilities or Certifications
Demonstrate an ability to produce compelling, professional, engaging copy to support business goals
Creative, outside-the-box thinking that can help push copy boundaries while appealing to executive audiences and healthcare professionals
A constructive, curious, and learning mentality, especially in new content processes and an evolving healthcare industry
Experience interviewing experts and producing thought leadership, preferred
Demonstrate communication skills and professionalism to interface with peers, internal experts, and executives
Strong problem-solving, analytical, and decision‑making skills
Able to work independently and in collaboration with teammates
Excellent follow‑through, time management skills, and attention to detail
Able to provide copy samples at request
Travel: 5%
Compensation $85,600.00 - $149,400.00 USD
This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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