Head of Events & Field Marketing
IBM Computing, Phoenix, AZ, United States
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your role and responsibilities Hakkoda is looking for a Head of Events & Field Marketing to lead our strategic event presence and partner-driven go-to-market initiatives. In this role, you’ll own Hakkoda’s event strategy—across industry conferences, field events, executive summits, and webinars—and drive integrated events with our top partners, including Snowflake, Sigma, Fivetran, Coalesce, Atlan, and others.
This role sits at the intersection of brand, pipeline, and partner growth. You’ll be responsible for designing high-impact experiences, strengthening key alliances, and working across teams to translate event and partner momentum into business results.
What you’ll do
Lead end-to-end event marketing strategy and execution for Hakkoda’s presence at industry conferences, partner events, regional field events, and executive experiences
Act as a supportive point of contact for all event-related topics with Snowflake, Hakkoda’s most important strategic partner
Own Hakkoda’s event marketing KPIs, goals, and initiatives, growing relationships with key industry partners and identifying new opportunities for ROI driving events
Support relationships with your Hakkoda marketing peers as well as our Sales and Industry teams to enable collaboration with our collective customers and prospects through shared go-to-market planning
Research, plan and maintain a marketing calendar of events including 3rd party industry conferences, partner-driven live events series, webinars and regional field events
Manage logistics and execution of all planned events, working with outside vendors to oversee fulfillment/inventory levels, manage events’ sales staffing
Work cross functionally with Snowflake field sales staff and Hakkoda internal teams (Sales, Sales Operations, Legal, Finance, Marketing, Product, etc.) to support achievement of event goals and objectives
Maintain direct alignment with Sales & Marketing teams in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy. Manage internal field events communication between Sales and Marketing
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
Work with Hakkoda Sales and Marketing leadership to plan and execute annual strategic plans and target metrics for Snowflake and our top tier partners
As of April 2025, Hakkoda has been acquired by IBM and will be integrated in the IBM organization. Your recruitment process will be managed by IBM. IBM will be the hiring entity
This role can be performed from anywhere in the US
Required technical and professional expertise
8+ years experience in B2B event marketing, partner marketing, or field marketing
Proven success managing partner-driven co-marketing programs
Track record of executing standout events that drive brand awareness and sales engagement
Strong cross-functional skills and the ability to work fluidly across Sales, Marketing, and Partnerships
Excellent project management and communication skills, with a strong eye for detail
High initiative, self‑direction, and comfort working in fast‑paced, high‑growth environments. This role will need to straddle thoughtful strategy and hands‑on‑execution
Willingness to travel
Preferred technical and professional experience
Deep understanding of cloud ecosystems; Snowflake and/or Databricks ecosystem experience is a plus
Consulting industry experience
Past roles managing event programs in a high‑growth, partner driven revenue motion
IBM is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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Your role and responsibilities Hakkoda is looking for a Head of Events & Field Marketing to lead our strategic event presence and partner-driven go-to-market initiatives. In this role, you’ll own Hakkoda’s event strategy—across industry conferences, field events, executive summits, and webinars—and drive integrated events with our top partners, including Snowflake, Sigma, Fivetran, Coalesce, Atlan, and others.
This role sits at the intersection of brand, pipeline, and partner growth. You’ll be responsible for designing high-impact experiences, strengthening key alliances, and working across teams to translate event and partner momentum into business results.
What you’ll do
Lead end-to-end event marketing strategy and execution for Hakkoda’s presence at industry conferences, partner events, regional field events, and executive experiences
Act as a supportive point of contact for all event-related topics with Snowflake, Hakkoda’s most important strategic partner
Own Hakkoda’s event marketing KPIs, goals, and initiatives, growing relationships with key industry partners and identifying new opportunities for ROI driving events
Support relationships with your Hakkoda marketing peers as well as our Sales and Industry teams to enable collaboration with our collective customers and prospects through shared go-to-market planning
Research, plan and maintain a marketing calendar of events including 3rd party industry conferences, partner-driven live events series, webinars and regional field events
Manage logistics and execution of all planned events, working with outside vendors to oversee fulfillment/inventory levels, manage events’ sales staffing
Work cross functionally with Snowflake field sales staff and Hakkoda internal teams (Sales, Sales Operations, Legal, Finance, Marketing, Product, etc.) to support achievement of event goals and objectives
Maintain direct alignment with Sales & Marketing teams in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy. Manage internal field events communication between Sales and Marketing
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
Work with Hakkoda Sales and Marketing leadership to plan and execute annual strategic plans and target metrics for Snowflake and our top tier partners
As of April 2025, Hakkoda has been acquired by IBM and will be integrated in the IBM organization. Your recruitment process will be managed by IBM. IBM will be the hiring entity
This role can be performed from anywhere in the US
Required technical and professional expertise
8+ years experience in B2B event marketing, partner marketing, or field marketing
Proven success managing partner-driven co-marketing programs
Track record of executing standout events that drive brand awareness and sales engagement
Strong cross-functional skills and the ability to work fluidly across Sales, Marketing, and Partnerships
Excellent project management and communication skills, with a strong eye for detail
High initiative, self‑direction, and comfort working in fast‑paced, high‑growth environments. This role will need to straddle thoughtful strategy and hands‑on‑execution
Willingness to travel
Preferred technical and professional experience
Deep understanding of cloud ecosystems; Snowflake and/or Databricks ecosystem experience is a plus
Consulting industry experience
Past roles managing event programs in a high‑growth, partner driven revenue motion
IBM is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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