Digital Analyst II (Hybrid)
American Medical Association, Chicago, IL, United States
Digital Analyst II (Hybrid)
Chicago, IL
This role is responsible for generating hypotheses and a roadmap of test candidates that improve the AMA website experience, deliver targeted content, and ultimately increase membership purchase conversion. The analyst will analyze behavioral data, heat maps, and qualitative data to inform hypotheses and work closely with disciplines across digital marketing, business intelligence, UX development, editorial, and business stakeholders.
Responsibilities
Lead UI/UX testing on the website to increase conversion by optimizing customer journeys on the site and landing pages.
Drive the hypothesis generation process and influence stakeholders to consider optimization opportunities.
Design, develop, manage, and analyze A/B tests, multivariate testing, segment-based targeting, and behavioral targeting with cross‑functional team involvement.
Collaborate with the Content Strategy team on testing and personalization roadmap, implementation process, reporting, and tool governance.
Execute keyword (non‑branded) and remarketing paid media campaigns and oversee implementation.
Maintain brand consistency across channels with the Content Operations team.
Optimize campaigns for cost‑per‑acquisition to align with audience‑building objectives.
Support KPI report and dashboard development and maintenance to monitor performance.
Recommend improvement opportunities based on data insights to drive new content production.
Perform additional responsibilities as assigned.
Requirements
Bachelor’s degree required.
5+ years of experience in digital analytics, UX, marketing, technology, or a combination of the three.
2+ years of experience implementing tests, managing audience creation, business rules, and analyzing data using tools such as Optimizely, Google Analytics Premium, Acquia Lift, SessionCam, and Qualaroo.
Experience editing basic HTML for test launches within Optimizely preferred.
Proven success in improving site‑wide conversion rates through CRO tactics.
Ability to manage multiple tasks while meeting established goals and deadlines.
Client‑side and agency experience preferred.
Salary & Benefits Salary range: $74,160 – $98,318 per year. Pay within this range is determined by factors such as business considerations, geographical location, and candidate qualifications. Employees are eligible to participate in an incentive plan and other benefits.
Equal Opportunity The American Medical Association is an equal opportunity employer committed to diversity. All qualified applicants will receive consideration for employment. The AMA will not discriminate based on race, color, religion, sex, age, national origin, sexual orientation, gender identity, veteran or disability status.
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This role is responsible for generating hypotheses and a roadmap of test candidates that improve the AMA website experience, deliver targeted content, and ultimately increase membership purchase conversion. The analyst will analyze behavioral data, heat maps, and qualitative data to inform hypotheses and work closely with disciplines across digital marketing, business intelligence, UX development, editorial, and business stakeholders.
Responsibilities
Lead UI/UX testing on the website to increase conversion by optimizing customer journeys on the site and landing pages.
Drive the hypothesis generation process and influence stakeholders to consider optimization opportunities.
Design, develop, manage, and analyze A/B tests, multivariate testing, segment-based targeting, and behavioral targeting with cross‑functional team involvement.
Collaborate with the Content Strategy team on testing and personalization roadmap, implementation process, reporting, and tool governance.
Execute keyword (non‑branded) and remarketing paid media campaigns and oversee implementation.
Maintain brand consistency across channels with the Content Operations team.
Optimize campaigns for cost‑per‑acquisition to align with audience‑building objectives.
Support KPI report and dashboard development and maintenance to monitor performance.
Recommend improvement opportunities based on data insights to drive new content production.
Perform additional responsibilities as assigned.
Requirements
Bachelor’s degree required.
5+ years of experience in digital analytics, UX, marketing, technology, or a combination of the three.
2+ years of experience implementing tests, managing audience creation, business rules, and analyzing data using tools such as Optimizely, Google Analytics Premium, Acquia Lift, SessionCam, and Qualaroo.
Experience editing basic HTML for test launches within Optimizely preferred.
Proven success in improving site‑wide conversion rates through CRO tactics.
Ability to manage multiple tasks while meeting established goals and deadlines.
Client‑side and agency experience preferred.
Salary & Benefits Salary range: $74,160 – $98,318 per year. Pay within this range is determined by factors such as business considerations, geographical location, and candidate qualifications. Employees are eligible to participate in an incentive plan and other benefits.
Equal Opportunity The American Medical Association is an equal opportunity employer committed to diversity. All qualified applicants will receive consideration for employment. The AMA will not discriminate based on race, color, religion, sex, age, national origin, sexual orientation, gender identity, veteran or disability status.
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