Director, Product Marketing
Coates Group, Chicago, IL, United States
The Director, Product Marketing will build and lead a scalable global Product Marketing and GTM function that defines product positioning, accelerates speed to market, and enables commercial success across Coates’ solution portfolio.
Responsibilities Go-To-Market Execution
Lead and develop the Global Product Marketing Function
Build and lead how we bring hardware, software and holistic solution-based products & services to market
Create and drive adoption of enablement and GTM tools
Lead a cross‑functional group to define & execute go‑to‑market plans across the company portfolio
Lead go‑to‑market strategies for new features and releases in collaboration with Product and Sales
Product Marketing Strategy & Sales Enablement
Own product naming and positioning initiatives
Translate complex product capabilities into clear, customer‑focused benefits
Develop reusable messaging frameworks, launch playbooks, and enablement assets
Develop differentiated messaging versus both direct and indirect competitors
Build B2B enablement materials that support high‑value, complex customer partnerships
Translate technical capabilities into business value
Help translate customer and marketing needs into clear business outcomes and act as the connective tissue between Product, Tech, Sales, Account and functional teams
Collaborate with product and account management to ensure timely enablement around product launches, market shifts, and GTM priorities
Define and evolve product positioning, value propositions, and messaging for Coates Products & Services
Capabilities
Strong interpersonal and communication skills, with ability to collaborate effectively with cross‑functional & international teams
Impeccable writing skills and ability to manage customer‑facing copy
Excellent problem‑solving skills and ability to work in an agile environment
Ability to make data‑informed decisions under uncertain circumstances
Ability to operate and thrive autonomously
Strong operational and organisational skills
Outcome‑focused mindset
Qualifications
8–10+ years experience in Product Marketing, Product, GTM strategy/management or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment
Experience launching & growing global software & hardware products
Strong technical knowledge and experience working with developers, engineers, etc.
Understanding of or experience in QSR or restaurant industry is a plus
Experience launching/marketing SaaS products and CMS solutions is a plus
Salary Full Salary Range: $145,200/year (minimum), $155,100/year (midpoint), $165,000/year (maximum).
Pay is based on relevant experience, skills, education, internal equity, and market data. Well‑qualified candidates generally receive offers around the midpoint, while those with more limited directly relevant experience are placed nearer the minimum and highly experienced candidates with strong role alignment may be placed closer to the maximum.
Benefits Benefits include an annual market‑competitive bonus program and our Thrive Program, which offers flexible work options, dedicated time for health and wellbeing, a Global Wellness paid day off, and a Give Back Day to enable employees to make an impact in their communities.
EEO Statement Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).
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Responsibilities Go-To-Market Execution
Lead and develop the Global Product Marketing Function
Build and lead how we bring hardware, software and holistic solution-based products & services to market
Create and drive adoption of enablement and GTM tools
Lead a cross‑functional group to define & execute go‑to‑market plans across the company portfolio
Lead go‑to‑market strategies for new features and releases in collaboration with Product and Sales
Product Marketing Strategy & Sales Enablement
Own product naming and positioning initiatives
Translate complex product capabilities into clear, customer‑focused benefits
Develop reusable messaging frameworks, launch playbooks, and enablement assets
Develop differentiated messaging versus both direct and indirect competitors
Build B2B enablement materials that support high‑value, complex customer partnerships
Translate technical capabilities into business value
Help translate customer and marketing needs into clear business outcomes and act as the connective tissue between Product, Tech, Sales, Account and functional teams
Collaborate with product and account management to ensure timely enablement around product launches, market shifts, and GTM priorities
Define and evolve product positioning, value propositions, and messaging for Coates Products & Services
Capabilities
Strong interpersonal and communication skills, with ability to collaborate effectively with cross‑functional & international teams
Impeccable writing skills and ability to manage customer‑facing copy
Excellent problem‑solving skills and ability to work in an agile environment
Ability to make data‑informed decisions under uncertain circumstances
Ability to operate and thrive autonomously
Strong operational and organisational skills
Outcome‑focused mindset
Qualifications
8–10+ years experience in Product Marketing, Product, GTM strategy/management or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment
Experience launching & growing global software & hardware products
Strong technical knowledge and experience working with developers, engineers, etc.
Understanding of or experience in QSR or restaurant industry is a plus
Experience launching/marketing SaaS products and CMS solutions is a plus
Salary Full Salary Range: $145,200/year (minimum), $155,100/year (midpoint), $165,000/year (maximum).
Pay is based on relevant experience, skills, education, internal equity, and market data. Well‑qualified candidates generally receive offers around the midpoint, while those with more limited directly relevant experience are placed nearer the minimum and highly experienced candidates with strong role alignment may be placed closer to the maximum.
Benefits Benefits include an annual market‑competitive bonus program and our Thrive Program, which offers flexible work options, dedicated time for health and wellbeing, a Global Wellness paid day off, and a Give Back Day to enable employees to make an impact in their communities.
EEO Statement Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).
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