Director, Product Design for Onboarding
Humana Inc, Indianapolis, IN, United States
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Humana delivers innovative digital experiences that improve how members engage with their health. We support a diverse ecosystem of consumers, members, providers, employers, and brokers, connecting them to Humana and to one another in ways that drive satisfaction, engagement, and business value.
The Director of Product Design for the Onboarding portfolio is a strategic, collaborative leader responsible for shaping the end-to-end experience of how members first engage with Humana’s digital ecosystem post enrollment. This role requires deep domain expertise in registration, login, account creation/management, authentication, identity verification, and account recovery flows, ensuring our onboarding experiences are seamless, secure, accessible, and built on a strong foundation of trust. This role also supports post enrollment needs; helping members to confirm their plan, understand their benefits, and take quick action.
You will lead a team of product designers focused on strengthening identity assurance and delivering a friction‑right onboarding experience that balances usability, security, and regulatory requirements. As a systems thinker and influential partner, you will work across Product, Engineering, Identity & Access Management (IAM), Marketing and Legal teams to drive a unified onboarding strategy across platforms.
Key Responsibilities Leadership & Strategy
Lead, mentor, and grow a team of product designers while fostering a high performing, inclusive, and collaborative design culture
Define and drive the long‑term design strategy for onboarding, ensuring experiences are member centered, compliant, and aligned to business priorities
Advocate for design excellence and establish a clear vision for identity related experiences across web and mobile ecosystems
Domain Expertise – Identity & Access
Lead design for core identity experiences including registration, login, multifactor authentication, identity verification, password management, and account recovery
Partner with IAM, Security, and Architecture teams to design friction‑right authentication and verification workflows that meet enterprise risk thresholds
Ensure onboarding flows comply with accessibility requirements, privacy regulations, and emerging identity standards
Cross‑Functional Collaboration
Partner closely with Product, Engineering, IAM, Legal, Compliance, and Marketing to define priorities and deliver unified solutions across platforms
Build trusted relationships with senior stakeholders, navigating constraints, and influencing teams in a complex, matrixed environment
Collaborate with Research and Content Design to inform onboarding improvements through behavioral insights, usability testing, and continuous discovery
Experience Quality & Delivery
Ensure design output is high‑quality, cohesive, and reflects deep understanding of member needs, technical realities, and operational workflows
Use prototypes, journey maps, and storytelling to communicate design direction and drive alignment with executive stakeholders
Establish design principles, future state visions, and experience roadmaps that balance near‑term delivery with long‑term onboarding strategy
Use your skills to make an impact Required Qualifications
12+ years of experience in UX or Product Design, including 4+ years in a senior or director level leadership role
Demonstrated expertise in digital identity, including registration, login, authentication, identity verification, and account creation
Strong understanding of performance metrics and data‑informed design
Experience leading design for complex, regulated, or high security environments (e.g., healthcare, financial services, government, insurance)
Strong portfolio demonstrating systems thinking, scalable frameworks, and end‑to‑end experience design
Experience leading or guiding user research and applying insights to design
Proven ability to influence at all levels and drive cross‑functionality
Strong organizational and prioritization skills in fast‑paced environments
Excellent analytical and process‑oriented thinking
Mastery of Figma and other modern design tools
Preferred Qualifications
Master’s Degree in a relevant design discipline (HCI, Interaction Design, UX Design)
Experience designing inclusive and accessible experiences, especially for older adults
Familiarity with IAM concepts (MFA, risk‑based authentication, identity proofing, SSO)
Travel While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$138,900 - $191,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
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The Director of Product Design for the Onboarding portfolio is a strategic, collaborative leader responsible for shaping the end-to-end experience of how members first engage with Humana’s digital ecosystem post enrollment. This role requires deep domain expertise in registration, login, account creation/management, authentication, identity verification, and account recovery flows, ensuring our onboarding experiences are seamless, secure, accessible, and built on a strong foundation of trust. This role also supports post enrollment needs; helping members to confirm their plan, understand their benefits, and take quick action.
You will lead a team of product designers focused on strengthening identity assurance and delivering a friction‑right onboarding experience that balances usability, security, and regulatory requirements. As a systems thinker and influential partner, you will work across Product, Engineering, Identity & Access Management (IAM), Marketing and Legal teams to drive a unified onboarding strategy across platforms.
Key Responsibilities Leadership & Strategy
Lead, mentor, and grow a team of product designers while fostering a high performing, inclusive, and collaborative design culture
Define and drive the long‑term design strategy for onboarding, ensuring experiences are member centered, compliant, and aligned to business priorities
Advocate for design excellence and establish a clear vision for identity related experiences across web and mobile ecosystems
Domain Expertise – Identity & Access
Lead design for core identity experiences including registration, login, multifactor authentication, identity verification, password management, and account recovery
Partner with IAM, Security, and Architecture teams to design friction‑right authentication and verification workflows that meet enterprise risk thresholds
Ensure onboarding flows comply with accessibility requirements, privacy regulations, and emerging identity standards
Cross‑Functional Collaboration
Partner closely with Product, Engineering, IAM, Legal, Compliance, and Marketing to define priorities and deliver unified solutions across platforms
Build trusted relationships with senior stakeholders, navigating constraints, and influencing teams in a complex, matrixed environment
Collaborate with Research and Content Design to inform onboarding improvements through behavioral insights, usability testing, and continuous discovery
Experience Quality & Delivery
Ensure design output is high‑quality, cohesive, and reflects deep understanding of member needs, technical realities, and operational workflows
Use prototypes, journey maps, and storytelling to communicate design direction and drive alignment with executive stakeholders
Establish design principles, future state visions, and experience roadmaps that balance near‑term delivery with long‑term onboarding strategy
Use your skills to make an impact Required Qualifications
12+ years of experience in UX or Product Design, including 4+ years in a senior or director level leadership role
Demonstrated expertise in digital identity, including registration, login, authentication, identity verification, and account creation
Strong understanding of performance metrics and data‑informed design
Experience leading design for complex, regulated, or high security environments (e.g., healthcare, financial services, government, insurance)
Strong portfolio demonstrating systems thinking, scalable frameworks, and end‑to‑end experience design
Experience leading or guiding user research and applying insights to design
Proven ability to influence at all levels and drive cross‑functionality
Strong organizational and prioritization skills in fast‑paced environments
Excellent analytical and process‑oriented thinking
Mastery of Figma and other modern design tools
Preferred Qualifications
Master’s Degree in a relevant design discipline (HCI, Interaction Design, UX Design)
Experience designing inclusive and accessible experiences, especially for older adults
Familiarity with IAM concepts (MFA, risk‑based authentication, identity proofing, SSO)
Travel While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$138,900 - $191,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
#J-18808-Ljbffr