ECE Communications & Marketing Manager
University Of Michigan, Ann Arbor, MI, United States
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Who We Are At Michigan Engineering, we develop the talent and technologies that move society forward and serve our state and national interests. Through discovery and innovation, we create the foundational knowledge and practical technologies to solve not only today's most pressing challenges, but also power industries and change lives. Our programs and community are designed to promote personal well-being and achievement - enabling everyone to unlock their potential and contribute with confidence.
Job Summary The Communications & Marketing Manager creates and distributes compelling content across digital and print platforms to promote faculty and student research; amplify the achievements of the department and its community members; support recruitment efforts; and help deepen engagement with alumni, business leaders, and prospective donors.
Responsibilities Content Creation
Coordinate with faculty to enhance publicity opportunities
Oversight and management of workflows and scheduling for story and announcement development, eNews properties, social media channels and messaging, and facility digital display content
Create relationships across the community to inform about notable research, news, and events
Write research and community news
Manage creation of the annual magazine (up to discretion of department leadership)
Read academic journals and interview subjects to inform content
Write critical messages and talking points for faculty and staff
Manage on-site building media, including tour content, pamphlets, and digital screens
Collaborate with graphic designer to create digital and physical announcements for publicizing events
Design and production of department literature and production of promotional and informational videos
Communications Strategy
Develop and maintain editorial and brand guidelines for ECE communications
Develop communications tactics to support ECE initiatives as defined by ECE administration, including graduate and faculty recruiting, alumni engagement, etc.
Coordinate and communicate with other ECE staff members and stakeholders about communications plans and activities
Develop and implement a strategic communications plan with leadership
Build relationships with key partners/communicators to coordinate outreach
Collaborate across departments and colleges to keep messaging in line with priorities
Contribute to events strategy that promotes culture and influence of the department
Ensure consistency in brand voice, tone, values, and visual identity across all communications
Utilize data analytics to develop appropriate communications strategies
Team Management/Supervision
Provide leadership to and supervise ECE communications and marketing staff
Arrange and lead individual and team meetings to track projects and check in with team members
Develop and refine workflows and processes that improve collaboration and efficiency
Balance multiple concurrent projects while maintaining attention to detail and quality from strategy
Create, maintain, and share branding collateral and templates for use by all members
Manage relationships with freelance designers, photographers, videographers, and writers as needed
Digital Platform Management
Oversee evolution and maintenance of EECS WordPress multi-site environment
Oversee content, organization, and maintenance of EECS/ECE intranet
Maintain ECE website, regularly updating the website with timely news, events, and feature content
Assist community with digital dissemination of research, classwork, and events
Maintain email lists and engagement, including monthly newsletter
Collaborate with digital media specialist to develop and manage social media channels
Manage/support lab websites and other websites for faculty and student groups
Administrative
Help answer or direct external inquiries, particularly from media
Respond to and address internal asset requests
Assist in proofreading or graphics creation and editing
Curate and purchase branded promotion items
Conduct other duties as directed by the Department Chair or Unit Administrator
Required Qualifications
Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related, a STEM field, or equivalent combination of education and experience
4+ years of progressive experience in communications
Experience working within higher education, specifically within an academic department, or a complex research environment is highly desirable to understand academic priorities and faculty dynamics
Proven ability to translate complex electrical & computer engineering research and technical concepts into compelling stories for diverse, non-technical audiences
Experience dealing with sensitive and confidential information that requires discretion, independent judgment, and sound decision making
Must be attentive to detail, results-oriented, able to prioritize, and possess excellent interpersonal and communication skills
Advanced experience with Content Management Systems (e.g. WordPress, Drupal) and an understanding of web maintenance (HTML/CSS basics)
Demonstrated ability to develop brand guidelines and manage multi-channel social media strategies
Ability to conduct studies and evaluations, using metrics to track the health of ECE and the effectiveness of communication plans
Experience providing direct support to senior leadership (e.g. Department Chairs or Deans), including drafting speeches and high-level presentations
Proven ability to use data analytics to develop appropriate communications strategies
Background in science journalism
Desired Qualifications Master's or PhD in Communications, Marketing, Journalism, Public Relations, or in Engineering, or a STEM field
Modes of Work Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
U-M EEO Statement The University of Michigan is an equal employment opportunity employer.
#J-18808-Ljbffr
Who We Are At Michigan Engineering, we develop the talent and technologies that move society forward and serve our state and national interests. Through discovery and innovation, we create the foundational knowledge and practical technologies to solve not only today's most pressing challenges, but also power industries and change lives. Our programs and community are designed to promote personal well-being and achievement - enabling everyone to unlock their potential and contribute with confidence.
Job Summary The Communications & Marketing Manager creates and distributes compelling content across digital and print platforms to promote faculty and student research; amplify the achievements of the department and its community members; support recruitment efforts; and help deepen engagement with alumni, business leaders, and prospective donors.
Responsibilities Content Creation
Coordinate with faculty to enhance publicity opportunities
Oversight and management of workflows and scheduling for story and announcement development, eNews properties, social media channels and messaging, and facility digital display content
Create relationships across the community to inform about notable research, news, and events
Write research and community news
Manage creation of the annual magazine (up to discretion of department leadership)
Read academic journals and interview subjects to inform content
Write critical messages and talking points for faculty and staff
Manage on-site building media, including tour content, pamphlets, and digital screens
Collaborate with graphic designer to create digital and physical announcements for publicizing events
Design and production of department literature and production of promotional and informational videos
Communications Strategy
Develop and maintain editorial and brand guidelines for ECE communications
Develop communications tactics to support ECE initiatives as defined by ECE administration, including graduate and faculty recruiting, alumni engagement, etc.
Coordinate and communicate with other ECE staff members and stakeholders about communications plans and activities
Develop and implement a strategic communications plan with leadership
Build relationships with key partners/communicators to coordinate outreach
Collaborate across departments and colleges to keep messaging in line with priorities
Contribute to events strategy that promotes culture and influence of the department
Ensure consistency in brand voice, tone, values, and visual identity across all communications
Utilize data analytics to develop appropriate communications strategies
Team Management/Supervision
Provide leadership to and supervise ECE communications and marketing staff
Arrange and lead individual and team meetings to track projects and check in with team members
Develop and refine workflows and processes that improve collaboration and efficiency
Balance multiple concurrent projects while maintaining attention to detail and quality from strategy
Create, maintain, and share branding collateral and templates for use by all members
Manage relationships with freelance designers, photographers, videographers, and writers as needed
Digital Platform Management
Oversee evolution and maintenance of EECS WordPress multi-site environment
Oversee content, organization, and maintenance of EECS/ECE intranet
Maintain ECE website, regularly updating the website with timely news, events, and feature content
Assist community with digital dissemination of research, classwork, and events
Maintain email lists and engagement, including monthly newsletter
Collaborate with digital media specialist to develop and manage social media channels
Manage/support lab websites and other websites for faculty and student groups
Administrative
Help answer or direct external inquiries, particularly from media
Respond to and address internal asset requests
Assist in proofreading or graphics creation and editing
Curate and purchase branded promotion items
Conduct other duties as directed by the Department Chair or Unit Administrator
Required Qualifications
Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related, a STEM field, or equivalent combination of education and experience
4+ years of progressive experience in communications
Experience working within higher education, specifically within an academic department, or a complex research environment is highly desirable to understand academic priorities and faculty dynamics
Proven ability to translate complex electrical & computer engineering research and technical concepts into compelling stories for diverse, non-technical audiences
Experience dealing with sensitive and confidential information that requires discretion, independent judgment, and sound decision making
Must be attentive to detail, results-oriented, able to prioritize, and possess excellent interpersonal and communication skills
Advanced experience with Content Management Systems (e.g. WordPress, Drupal) and an understanding of web maintenance (HTML/CSS basics)
Demonstrated ability to develop brand guidelines and manage multi-channel social media strategies
Ability to conduct studies and evaluations, using metrics to track the health of ECE and the effectiveness of communication plans
Experience providing direct support to senior leadership (e.g. Department Chairs or Deans), including drafting speeches and high-level presentations
Proven ability to use data analytics to develop appropriate communications strategies
Background in science journalism
Desired Qualifications Master's or PhD in Communications, Marketing, Journalism, Public Relations, or in Engineering, or a STEM field
Modes of Work Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
U-M EEO Statement The University of Michigan is an equal employment opportunity employer.
#J-18808-Ljbffr