Creative Director
Cash America International, Inc., Coppell, TX, United States
Creative Director
American First Finance
The Creative Director is responsible for leading and executing the American First Finance (AFF) brand strategy across all customer and merchant touchpoints. This role ensures consistent, high‑quality creative execution across digital, print, web, and video platforms, supporting business objectives and enhancing the overall customer experience.
Key Responsibilities
Own and evolve the AFF brand vision, creative standards, and visual identity
Lead creative development for campaigns, product launches, and key initiatives
Translate business strategy, insights, and performance data into effective creative solutions
Ensure brand consistency and quality across all channels and deliverables
Oversee web page development and video creation/editing
Manage and mentor internal creative partners and external agencies
Collaborate cross‑functionally with marketing, product, performance, and growth teams
Present creative concepts and recommendations to leadership and key stakeholders
Qualifications
7–10+ years of creative experience with progressive leadership responsibility
Strong portfolio demonstrating brand development and multi‑channel execution
Expertise in visual design, storytelling, and brand governance
Hands‑on experience building web pages and producing video content
Excellent communication, presentation, and stakeholder management skills
Experience in digital‑first, performance‑driven, B2C/B2B, or agency environments
What We Offer
Medical, dental, vision, life, and supplemental insurance
Paid vacation and sick time
401(k) retirement plan
Tuition reimbursement (up to $2,000 annually)
Employee discount program and pet insurance
About American First Finance American First Finance is a wholly owned subsidiary of
FirstCash , a publicly traded organization supporting more than 13,000 merchant partners across the United States and Latin America.
Equal Opportunity Employer FirstCash Holdings, Inc. is committed to equal employment opportunity and full inclusion of all qualified individuals. Reasonable accommodations are available for individuals with disabilities. Recruiter_US@firstcash.com | 817‑317‑2500
#J-18808-Ljbffr
The Creative Director is responsible for leading and executing the American First Finance (AFF) brand strategy across all customer and merchant touchpoints. This role ensures consistent, high‑quality creative execution across digital, print, web, and video platforms, supporting business objectives and enhancing the overall customer experience.
Key Responsibilities
Own and evolve the AFF brand vision, creative standards, and visual identity
Lead creative development for campaigns, product launches, and key initiatives
Translate business strategy, insights, and performance data into effective creative solutions
Ensure brand consistency and quality across all channels and deliverables
Oversee web page development and video creation/editing
Manage and mentor internal creative partners and external agencies
Collaborate cross‑functionally with marketing, product, performance, and growth teams
Present creative concepts and recommendations to leadership and key stakeholders
Qualifications
7–10+ years of creative experience with progressive leadership responsibility
Strong portfolio demonstrating brand development and multi‑channel execution
Expertise in visual design, storytelling, and brand governance
Hands‑on experience building web pages and producing video content
Excellent communication, presentation, and stakeholder management skills
Experience in digital‑first, performance‑driven, B2C/B2B, or agency environments
What We Offer
Medical, dental, vision, life, and supplemental insurance
Paid vacation and sick time
401(k) retirement plan
Tuition reimbursement (up to $2,000 annually)
Employee discount program and pet insurance
About American First Finance American First Finance is a wholly owned subsidiary of
FirstCash , a publicly traded organization supporting more than 13,000 merchant partners across the United States and Latin America.
Equal Opportunity Employer FirstCash Holdings, Inc. is committed to equal employment opportunity and full inclusion of all qualified individuals. Reasonable accommodations are available for individuals with disabilities. Recruiter_US@firstcash.com | 817‑317‑2500
#J-18808-Ljbffr