Brand Marketing Manager - bugatti & TT.BAGATT
AstorMueller - Tech meets Shoe Excellence., New Bremen, OH, United States
AstorMueller is a multinational company with offices in Switzerland, Romania and India. We are one of Europe's leading shoe manufacturers, owning the global bugatti shoe-license, owning the shoe brands TT.BAGATT for Women, and SALAMANDER for both Men's and Women's shoes. We have a deep expertise across shoe design, development, production, distribution and marketing. We sell our shoes in over 45 countries guided by our mission to embrace sustainability and create happy customers.
Why us? You know us by the shoes we make! Each shoe has a story behind - a story created by more than 400+ employees. We all work together guided by passion for innovation, ambition to make big things happen, and the courage to embrace new ideas from all of us. No matter your position, your title, or your experience, we trust you! Your ideas matter! So do you want to make a difference? So do we! Join our team and see how our colleagues are more than numbers in math calculations. We are all a sum of clear principles – Integrity, Entrepreneurship, and Courage!
Your Responsibilities Two brands. One area of responsibility. Maximum impact.
Do you love thinking strategically while also driving hands‑on execution? Would you like to lead a strong licensed brand with Italian heritage while simultaneously helping grow a young, in‑house niche brand? Then this role will excite you.
As a Brand Marketing Manager at AstorMueller, you will take strategic and operational responsibility for two special brands: bugatti – a strong licensed brand with Italian design DNA, and TT.BAGATT, our own urban trend brand for women. Your goal is to position both brands with a strong profile, leverage synergies, and achieve maximum marketing efficiency through close collaboration with our partners.
Brand strategy & leadership (with a focus on efficiency)
Strategic leadership: Further develop the brand strategies for bugatti and TT.BAGATT and ensure both brands are managed consistently, target‑group oriented, and in line with company objectives – holistically across digital, retail, and point of sale (POS)
Resource optimization: Identify levers to make processes and initiatives more efficient. Whether bundling media budgets, running joint productions, or sharing assets, you think end‑to‑end and ensure smart use of resources
KPI‑driven marketing: Define and track key KPIs for both brands, analyze performance, and continuously derive optimization measures to increase reach, engagement, and conversion.
Central interface: Act as the key point of contact for the bugatti licensor and maintain close, trust‑based collaboration with their team
Alignment with partners: Coordinate campaigns, collections, and brand appearances not only with the licensor but also with other bugatti license partners. Ensure all activities comply with guidelines and that the brand speaks with one strong, consistent voice
Translate bugatti’s Italian design DNA and sporty‑exclusive heritage authentically into the fashion context and further develop the brand presence in the footwear category.
Brand building & agility (core focus: TT.BAGATT)
Sharpen a niche brand: Shape the identity of the urban brand TT.BAGATT. Similar to our brand SALAMANDER, this is about continuous development, clearer positioning, and building a loyal community
Trend scouting: Stay on the pulse of the times, from streetwear to social media, and bring fresh input into product development and communication
Community focus: Create formats that authentically resonate with young target groups and build the brand together with relevant multipliers/influencers
Campaigns & content
360° campaigns: Conceptualize and manage integrated campaigns (B2C and B2B) for both brands – from idea to execution
Internal & external collaboration: Work closely with internal teams (creative, product management, e‑commerce) and external agencies
Content management: Plan and distribute content in a target‑oriented way (including via a DAM system) and ensure high‑quality, audience‑relevant content across all channels – from website and social media to print.
Your Profile
Completed degree in marketing, communications, business administration, fashion management, or similar
Professional experience: At least 7 years of experience in strategic brand management, ideally with licensed brands as well as in‑house brands in the fashion, lifestyle, or consumer goods sector
Strong communication skills: Excellent stakeholder management. You communicate confidently and fluently in German and English and can align different interests – especially those of the licensor – into strong results
Efficiency mindset: Talent for streamlining processes, using budgets wisely, and identifying/leveraging synergies across brands and initiatives
Strategy & execution: Deep understanding of brand positioning, consumer behaviour, and trends, combined with strong execution skills and willingness to work in detail
Media & tool expertise: Very good knowledge of managing digital media, performance marketing, and social media. Experience with marketing analytics tools, CMS, and DAM systems
Personality: Structured, creative, self‑driven, and enjoys working in a dynamic environment with short decision‑making paths
Willingness to travel: Business travel within Germany, to Romania, and potentially to licensors and partners.
Your Advantages
A familial, collaborative atmosphere in international teams
An innovative and exciting area of responsibility with diverse development opportunities
Flat hierarchies and short decision‑making paths that help you implement your own ideas
Corporate benefits program
Discounts on our own products.
AstorMueller is an equal opportunity employer and values diversity in the workplace.
#J-18808-Ljbffr
Why us? You know us by the shoes we make! Each shoe has a story behind - a story created by more than 400+ employees. We all work together guided by passion for innovation, ambition to make big things happen, and the courage to embrace new ideas from all of us. No matter your position, your title, or your experience, we trust you! Your ideas matter! So do you want to make a difference? So do we! Join our team and see how our colleagues are more than numbers in math calculations. We are all a sum of clear principles – Integrity, Entrepreneurship, and Courage!
Your Responsibilities Two brands. One area of responsibility. Maximum impact.
Do you love thinking strategically while also driving hands‑on execution? Would you like to lead a strong licensed brand with Italian heritage while simultaneously helping grow a young, in‑house niche brand? Then this role will excite you.
As a Brand Marketing Manager at AstorMueller, you will take strategic and operational responsibility for two special brands: bugatti – a strong licensed brand with Italian design DNA, and TT.BAGATT, our own urban trend brand for women. Your goal is to position both brands with a strong profile, leverage synergies, and achieve maximum marketing efficiency through close collaboration with our partners.
Brand strategy & leadership (with a focus on efficiency)
Strategic leadership: Further develop the brand strategies for bugatti and TT.BAGATT and ensure both brands are managed consistently, target‑group oriented, and in line with company objectives – holistically across digital, retail, and point of sale (POS)
Resource optimization: Identify levers to make processes and initiatives more efficient. Whether bundling media budgets, running joint productions, or sharing assets, you think end‑to‑end and ensure smart use of resources
KPI‑driven marketing: Define and track key KPIs for both brands, analyze performance, and continuously derive optimization measures to increase reach, engagement, and conversion.
Central interface: Act as the key point of contact for the bugatti licensor and maintain close, trust‑based collaboration with their team
Alignment with partners: Coordinate campaigns, collections, and brand appearances not only with the licensor but also with other bugatti license partners. Ensure all activities comply with guidelines and that the brand speaks with one strong, consistent voice
Translate bugatti’s Italian design DNA and sporty‑exclusive heritage authentically into the fashion context and further develop the brand presence in the footwear category.
Brand building & agility (core focus: TT.BAGATT)
Sharpen a niche brand: Shape the identity of the urban brand TT.BAGATT. Similar to our brand SALAMANDER, this is about continuous development, clearer positioning, and building a loyal community
Trend scouting: Stay on the pulse of the times, from streetwear to social media, and bring fresh input into product development and communication
Community focus: Create formats that authentically resonate with young target groups and build the brand together with relevant multipliers/influencers
Campaigns & content
360° campaigns: Conceptualize and manage integrated campaigns (B2C and B2B) for both brands – from idea to execution
Internal & external collaboration: Work closely with internal teams (creative, product management, e‑commerce) and external agencies
Content management: Plan and distribute content in a target‑oriented way (including via a DAM system) and ensure high‑quality, audience‑relevant content across all channels – from website and social media to print.
Your Profile
Completed degree in marketing, communications, business administration, fashion management, or similar
Professional experience: At least 7 years of experience in strategic brand management, ideally with licensed brands as well as in‑house brands in the fashion, lifestyle, or consumer goods sector
Strong communication skills: Excellent stakeholder management. You communicate confidently and fluently in German and English and can align different interests – especially those of the licensor – into strong results
Efficiency mindset: Talent for streamlining processes, using budgets wisely, and identifying/leveraging synergies across brands and initiatives
Strategy & execution: Deep understanding of brand positioning, consumer behaviour, and trends, combined with strong execution skills and willingness to work in detail
Media & tool expertise: Very good knowledge of managing digital media, performance marketing, and social media. Experience with marketing analytics tools, CMS, and DAM systems
Personality: Structured, creative, self‑driven, and enjoys working in a dynamic environment with short decision‑making paths
Willingness to travel: Business travel within Germany, to Romania, and potentially to licensors and partners.
Your Advantages
A familial, collaborative atmosphere in international teams
An innovative and exciting area of responsibility with diverse development opportunities
Flat hierarchies and short decision‑making paths that help you implement your own ideas
Corporate benefits program
Discounts on our own products.
AstorMueller is an equal opportunity employer and values diversity in the workplace.
#J-18808-Ljbffr