Senior Marketing and Brand Strategist - Hybrid, Saint Paul, MN
Planned Parenthood North Central States, Saint Paul, MN, United States
Senior Marketing and Brand Strategist - Hybrid, Saint Paul, MN
Life insurance, vision insurance, parental leave, paid time off, tuition reimbursement, 403(b)
Mar 10, 2026
Planned Parenthood North Central States
Minnesota, Iowa, Nebraska, North Dakota, South Dakota
Senior Marketing and Brand Strategist - Hybrid, Saint Paul, MN
Pay:
The anticipated salary range for this position is $55,000-$63,000 per year, depending on experience and qualifications. Compensation is determined based on a variety of factors, including relevant work experience, the skills required for the role, internal equity, market competitiveness, and budget considerations. We are committed to ensuring fair and competitive pay for all employees.
Schedule:
Full-time, 40 hours per week Shift times:
Core hours 9am - 3pm. Flexible between 6am - 6pm for remaining hours up to 40. Location:
Primarily remote with infrequent trips to Planned Parenthood Saint Paul (671 Vandalia Street, Saint Paul, MN 55114) Job type
Salaried/Exempt Union Membership:
This position is represented by SEIU. Contact:
Jobs@ppncs.org
Job Summary Under immediate supervision of the Senior Director of Marketing, the Senior Marketing and Brand Strategist develops engaging marketing content for a variety of channels (print, web, advertising, etc.), and oversees the execution of large‑scale advertising campaigns across the five‑state region. The role infuses Planned Parenthood's brand voice throughout, tailoring messaging to ensure it resonates with its intended audience – especially marginalized communities at higher risk of health care inequities. Responsibilities include managing outside vendors, budgets, sponsorships, reporting, internal communications, website support, and related duties. The strategist advocates for the mission of "Advancing and protecting sexual and reproductive health care for all." Bilingual candidates (English/Spanish) are preferred.
Benefits and Perks
Medical, Dental & Vision Insurance with equity‑based premium tiers
Free virtual primary care for all employees enrolled in a medical plan, including 80 free labs, free x‑rays, physical tests, live virtual physical therapy, 550+ free medications, and more
HealthiestYou – Virtual Care for employees outside of NICE Healthcare’s network (ND and SD)
Proximal Health – Helps members access high‑quality, cost‑effective providers for certain services and offers $1,500 tax‑free benefit when choosing a designated provider for eligible services
Employee Assistance Program
Continuous Education Reimbursement: up to $500 per year & 2 paid CEU days
Flex Spending Account
Life Insurance
Eligibility for Federal Student Loan Forgiveness
Paid time off: PTO starting at .05769 accrual rate per hour worked
8 hours volunteer paid time off annually
8 paid federal holidays & 2 paid floating holidays
Retirement: 403(b) with employer match, 50% for the first 6% deferred
8 weeks Paid Parental Leave
Pet Insurance
Bereavement Leave
Earned Extended Leave
Free subscription to Headspace App
Time off to vote
Employee discounts for electronics, appliances, hotels, gift cards, apparel, cars, fitness memberships, groceries, and at Office Depot, Verizon, AT&T, Dell & more
Additional benefits include:
Start date flexibility
Travel reimbursement
Technology provided for role
Minimum Qualifications
At least five years of experience in Marketing, Communications, or a closely related field
At least three years of professional experience with media planning/buying, digital advertising reporting and optimization, adhering to strict brand and campaign guidelines, and managing budgets
Exceptional written and verbal communication skills with strong visual acuity
Willingness to appear in and work with volunteers to produce TikTok content
Confidence in making independent decisions and advising groups on best practices
Experience designing in Canva
Your Day‑to‑Day Responsibilities
Provide oversight and manage day‑to‑day relationships with advertising partners, acting as first responder. Package campaign assets and overviews, and ensure advertising is properly deployed.
Create advertisements and marketing materials. Follow best practices to develop engaging paid and organic social media content, including TikTok, exercising independent creative and strategic judgment to ensure proper branding, accuracy, and compliance.
Oversee the production of agency‑created content and review for brand voice and accuracy.
Develop strategies and vet new advertising opportunities to ensure messaging reaches and resonates with diverse audiences—particularly young adult BIPOC, the LGBTQ+ community, and non‑English speakers.
Manage assigned budgets, including making channel and budget recommendations, flagging questions/concerns as appropriate, and resolving issues in partnership with departmental leaders.
Process departmental invoices and track spending and payments to ensure accuracy.
Project manage and assist with strategy for major initiatives such as health center moves/openings/closures, and new service launches.
Serve as lead copywriter for marketing materials, patient communications, and the c3 ppncs.org website. Utilize independent judgment when developing content, while looping in related staff where appropriate. Ensure an up‑to‑date and accessible website and advise on website best practices, user experience, and accessibility.
Support grant‑related duties as assigned, including drafting proposals, progress reporting, compiling ad samples, monitoring budgets, etc.
Write internal communications and manage the Marketing intranet site, providing updates on marketing projects, new materials, campaign rollouts, etc. Monitor the Marketing inbox and support or triage requests as appropriate.
Manage sponsorship requests and related advertising needs. Engage outreach staff cross‑departmentally to ensure an on‑brand presence in our communities. Maintain and update sponsorship brand resources, such as the print materials toolkit and swag toolkit.
Use basic design skills (photo resizing, creating simple graphics in Canva and/or Illustrator), or customizing assets provided by the national office for marketing content.
Stay informed of and communicate trends and emerging strategies in the marketing landscape, including related AI capabilities and their implications in the marketing field.
Perform professional duties related to marketing and project management as assigned.
About Us At PPNCS, we believe all people deserve the right, freedom, and opportunity to pursue their personal ambitions and choose a healthier, more meaningful life. We protect, promote, and provide comprehensive and progressive sexual and reproductive health care for generations of people and families with empathy, care, and respect. We are looking for passionate, dedicated staff who are eager to make positive contributions to their community and to the Planned Parenthood mission. To learn more: Our Mission.
When you work for Planned Parenthood, you make a difference in the lives of those we serve by affirming the human right to reproductive health and freedom.
Equal Opportunity Planned Parenthood is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, sex, gender identity or gender expression, national origin, age, veteran status, marital status, religion, sexual orientation, size, disability, socioeconomic status, or status regarding public assistance. Planned Parenthood is committed to encouraging and promoting diversity as well as providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Planned Parenthood is dedicated to an equitable and inclusive work environment and encourages all interested candidates to apply regardless of initial skill set.
*Any job offer will be contingent upon the results of a background investigation.*
This position is included in the SEIU bargaining unit, and depending on state law, requires union dues be deducted from employee paychecks in an amount up to 2.25% of gross pay.
PPNCS Job Board Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Mar 10, 2026
Planned Parenthood North Central States
Minnesota, Iowa, Nebraska, North Dakota, South Dakota
Senior Marketing and Brand Strategist - Hybrid, Saint Paul, MN
Pay:
The anticipated salary range for this position is $55,000-$63,000 per year, depending on experience and qualifications. Compensation is determined based on a variety of factors, including relevant work experience, the skills required for the role, internal equity, market competitiveness, and budget considerations. We are committed to ensuring fair and competitive pay for all employees.
Schedule:
Full-time, 40 hours per week Shift times:
Core hours 9am - 3pm. Flexible between 6am - 6pm for remaining hours up to 40. Location:
Primarily remote with infrequent trips to Planned Parenthood Saint Paul (671 Vandalia Street, Saint Paul, MN 55114) Job type
Salaried/Exempt Union Membership:
This position is represented by SEIU. Contact:
Jobs@ppncs.org
Job Summary Under immediate supervision of the Senior Director of Marketing, the Senior Marketing and Brand Strategist develops engaging marketing content for a variety of channels (print, web, advertising, etc.), and oversees the execution of large‑scale advertising campaigns across the five‑state region. The role infuses Planned Parenthood's brand voice throughout, tailoring messaging to ensure it resonates with its intended audience – especially marginalized communities at higher risk of health care inequities. Responsibilities include managing outside vendors, budgets, sponsorships, reporting, internal communications, website support, and related duties. The strategist advocates for the mission of "Advancing and protecting sexual and reproductive health care for all." Bilingual candidates (English/Spanish) are preferred.
Benefits and Perks
Medical, Dental & Vision Insurance with equity‑based premium tiers
Free virtual primary care for all employees enrolled in a medical plan, including 80 free labs, free x‑rays, physical tests, live virtual physical therapy, 550+ free medications, and more
HealthiestYou – Virtual Care for employees outside of NICE Healthcare’s network (ND and SD)
Proximal Health – Helps members access high‑quality, cost‑effective providers for certain services and offers $1,500 tax‑free benefit when choosing a designated provider for eligible services
Employee Assistance Program
Continuous Education Reimbursement: up to $500 per year & 2 paid CEU days
Flex Spending Account
Life Insurance
Eligibility for Federal Student Loan Forgiveness
Paid time off: PTO starting at .05769 accrual rate per hour worked
8 hours volunteer paid time off annually
8 paid federal holidays & 2 paid floating holidays
Retirement: 403(b) with employer match, 50% for the first 6% deferred
8 weeks Paid Parental Leave
Pet Insurance
Bereavement Leave
Earned Extended Leave
Free subscription to Headspace App
Time off to vote
Employee discounts for electronics, appliances, hotels, gift cards, apparel, cars, fitness memberships, groceries, and at Office Depot, Verizon, AT&T, Dell & more
Additional benefits include:
Start date flexibility
Travel reimbursement
Technology provided for role
Minimum Qualifications
At least five years of experience in Marketing, Communications, or a closely related field
At least three years of professional experience with media planning/buying, digital advertising reporting and optimization, adhering to strict brand and campaign guidelines, and managing budgets
Exceptional written and verbal communication skills with strong visual acuity
Willingness to appear in and work with volunteers to produce TikTok content
Confidence in making independent decisions and advising groups on best practices
Experience designing in Canva
Your Day‑to‑Day Responsibilities
Provide oversight and manage day‑to‑day relationships with advertising partners, acting as first responder. Package campaign assets and overviews, and ensure advertising is properly deployed.
Create advertisements and marketing materials. Follow best practices to develop engaging paid and organic social media content, including TikTok, exercising independent creative and strategic judgment to ensure proper branding, accuracy, and compliance.
Oversee the production of agency‑created content and review for brand voice and accuracy.
Develop strategies and vet new advertising opportunities to ensure messaging reaches and resonates with diverse audiences—particularly young adult BIPOC, the LGBTQ+ community, and non‑English speakers.
Manage assigned budgets, including making channel and budget recommendations, flagging questions/concerns as appropriate, and resolving issues in partnership with departmental leaders.
Process departmental invoices and track spending and payments to ensure accuracy.
Project manage and assist with strategy for major initiatives such as health center moves/openings/closures, and new service launches.
Serve as lead copywriter for marketing materials, patient communications, and the c3 ppncs.org website. Utilize independent judgment when developing content, while looping in related staff where appropriate. Ensure an up‑to‑date and accessible website and advise on website best practices, user experience, and accessibility.
Support grant‑related duties as assigned, including drafting proposals, progress reporting, compiling ad samples, monitoring budgets, etc.
Write internal communications and manage the Marketing intranet site, providing updates on marketing projects, new materials, campaign rollouts, etc. Monitor the Marketing inbox and support or triage requests as appropriate.
Manage sponsorship requests and related advertising needs. Engage outreach staff cross‑departmentally to ensure an on‑brand presence in our communities. Maintain and update sponsorship brand resources, such as the print materials toolkit and swag toolkit.
Use basic design skills (photo resizing, creating simple graphics in Canva and/or Illustrator), or customizing assets provided by the national office for marketing content.
Stay informed of and communicate trends and emerging strategies in the marketing landscape, including related AI capabilities and their implications in the marketing field.
Perform professional duties related to marketing and project management as assigned.
About Us At PPNCS, we believe all people deserve the right, freedom, and opportunity to pursue their personal ambitions and choose a healthier, more meaningful life. We protect, promote, and provide comprehensive and progressive sexual and reproductive health care for generations of people and families with empathy, care, and respect. We are looking for passionate, dedicated staff who are eager to make positive contributions to their community and to the Planned Parenthood mission. To learn more: Our Mission.
When you work for Planned Parenthood, you make a difference in the lives of those we serve by affirming the human right to reproductive health and freedom.
Equal Opportunity Planned Parenthood is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, sex, gender identity or gender expression, national origin, age, veteran status, marital status, religion, sexual orientation, size, disability, socioeconomic status, or status regarding public assistance. Planned Parenthood is committed to encouraging and promoting diversity as well as providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Planned Parenthood is dedicated to an equitable and inclusive work environment and encourages all interested candidates to apply regardless of initial skill set.
*Any job offer will be contingent upon the results of a background investigation.*
This position is included in the SEIU bargaining unit, and depending on state law, requires union dues be deducted from employee paychecks in an amount up to 2.25% of gross pay.
PPNCS Job Board Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr