Associate Director, Hematology Regional Marketing Specialist-West Region
Bristol Myers Squibb, San Diego, CA, United States
Position Summary
The Associate Director, Hematology Regional Marketing (RMK) role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer-to-peer educational programs, and support regional congress activity.
Regional Marketer (RMK) will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment, in addition to home office-based colleagues in Marketing, Sales, US Value, Access & Payment and Medical as appropriate.
Key Responsibilities Brand Strategy
Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Supporting the execution of approved Advisory Boards
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Facilitate, participate in and attend advisory boards, where appropriate
Regional and National Physician Discussions
Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
Engage with assigned TLs and solicit feedback, as necessary
Participating in and attending Congresses and other industry meetings
Conduct 1:1 meeting with HCPs
Attend meeting sessions at the congress
Compliant Collaboration with other Field-based and Home Office-based teams
Providing input and support in developing account plans for Sales Speaker Management and Engagement
Identifying and developing HCP Speakers to provide high-quality compliance promotional education
Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials
Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Compliance & Integrity
Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.
Required Qualifications & Experience
Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
Minimum 5 years of experience in Hematology or specialty therapeutics
Bachelors Degree required or higher
Marketing, Sales Management, and / or launch experience strongly preferred
Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred
Proven ability to manage large geographical territory
Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
Highly collaborative with the ability to manage multiple projects simultaneously
Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
Business travel, by air or car, is regularly required
Willingness to work evenings and select weekends is required
Compensation Overview Field - United States - US: $164,990 - $199,933
The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.
Benefits Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:
Health Coverage:
Medical, pharmacy, dental and vision care.
Wellbeing Support:
Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection:
401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Work-life Benefits Include Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
Supporting People with Disabilities BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit https://careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Data Protection We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to that email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.
R1600686 : Associate Director, Hematology Regional Marketing Specialist-West Region • Company: Bristol-Myers Squibb
Req Number: R1600686
Updated: 2026-04-09 01:40:37.395 UTC
Location: Los Angeles-CA
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
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Regional Marketer (RMK) will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment, in addition to home office-based colleagues in Marketing, Sales, US Value, Access & Payment and Medical as appropriate.
Key Responsibilities Brand Strategy
Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Supporting the execution of approved Advisory Boards
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Facilitate, participate in and attend advisory boards, where appropriate
Regional and National Physician Discussions
Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
Engage with assigned TLs and solicit feedback, as necessary
Participating in and attending Congresses and other industry meetings
Conduct 1:1 meeting with HCPs
Attend meeting sessions at the congress
Compliant Collaboration with other Field-based and Home Office-based teams
Providing input and support in developing account plans for Sales Speaker Management and Engagement
Identifying and developing HCP Speakers to provide high-quality compliance promotional education
Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials
Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Compliance & Integrity
Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.
Required Qualifications & Experience
Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
Minimum 5 years of experience in Hematology or specialty therapeutics
Bachelors Degree required or higher
Marketing, Sales Management, and / or launch experience strongly preferred
Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred
Proven ability to manage large geographical territory
Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
Highly collaborative with the ability to manage multiple projects simultaneously
Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
Business travel, by air or car, is regularly required
Willingness to work evenings and select weekends is required
Compensation Overview Field - United States - US: $164,990 - $199,933
The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.
Benefits Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:
Health Coverage:
Medical, pharmacy, dental and vision care.
Wellbeing Support:
Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection:
401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Work-life Benefits Include Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
Supporting People with Disabilities BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit https://careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Data Protection We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to that email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.
R1600686 : Associate Director, Hematology Regional Marketing Specialist-West Region • Company: Bristol-Myers Squibb
Req Number: R1600686
Updated: 2026-04-09 01:40:37.395 UTC
Location: Los Angeles-CA
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
#J-18808-Ljbffr