Brand Manager, E-Commerce
Solara Labs, Florida, NY, United States
At
Solara Labs , we build digitally native supplement brands designed for how people actually live today—simple, effective, and frictionless.
One of those brands,
EZ Melts , is redefining how vitamins are taken. No pills to swallow. No water needed. Just a melt-in-your-mouth format built for real life.
This is a
pure e-commerce brand , scaled across Amazon, Walmart.com, and DTC, driven by a high-performing team that blends
brand building with performance marketing .
We’re looking for a
Brand Manager
who can take EZ Melts to the next level—someone who thinks like a founder, understands digital growth, and knows how to turn strong creative into measurable results.
What You’ll Own: Brand & Product Leadership Own brand positioning, messaging, and storytelling across all digital channels Lead product launches end-to-end (positioning, naming, claims, packaging, go-to-market) Partner with Creative to develop high-performing, conversion-driven assets
E-commerce Growth (Core Focus) Own performance across
Amazon, Walmart.com, and Shopify (DTC) Drive PDP optimization (Amazon A+, content, listings, brand stores) Understand and improve
conversion, traffic, and content performance
Performance & Lifecycle Marketing Lead
email marketing strategy
(flows, campaigns, retention) Partner on
paid media (Meta, Google, marketplace ads) Use data to inform creative, messaging, and growth decisions
Strategy, Analytics & Execution Own KPIs, forecasting, and budget allocation Analyze performance across channels and identify growth opportunities Balance
brand building with revenue-driving execution
What We’re Looking For: Must-Have Experience 5+ years in brand management
with strong e-commerce exposure
Hands‑on experience scaling
Shopify (DTC)
brands
Strong understanding of
Amazon ecosystem (highly preferred)
and Walmart.com
Experience with:
Email marketing (strategy + execution)
Paid media (Meta, Google, or marketplaces)
Ability to connect
creative decisions to performance outcomes
Data‑driven, but with strong brand and creative instincts
Nice to Have CPG, supplements, or health & wellness experience
Experience working with Amazon or performance agencies
CRO and UX collaboration experience
Important: This Role Is Digital-First This role is for someone who:
Understands
e-commerce mechanics deeply
Has operated in
Amazon + DTC environments
Is comfortable owning both
brand and performance
This is not a traditional retail or brick‑and‑mortar brand role.
This is not print, wholesale, or in‑store marketing.
Why EZ Melts: EZ Melts isn’t just another supplement brand—it’s solving a real problem at scale. Millions of people struggle with swallowing pills, and we’ve built a format that removes that barrier entirely.
You’ll be working on a brand that: Is already winning in e-commerce
Has strong product‑market fit
Still has extensive potential to grow
#J-18808-Ljbffr
Solara Labs , we build digitally native supplement brands designed for how people actually live today—simple, effective, and frictionless.
One of those brands,
EZ Melts , is redefining how vitamins are taken. No pills to swallow. No water needed. Just a melt-in-your-mouth format built for real life.
This is a
pure e-commerce brand , scaled across Amazon, Walmart.com, and DTC, driven by a high-performing team that blends
brand building with performance marketing .
We’re looking for a
Brand Manager
who can take EZ Melts to the next level—someone who thinks like a founder, understands digital growth, and knows how to turn strong creative into measurable results.
What You’ll Own: Brand & Product Leadership Own brand positioning, messaging, and storytelling across all digital channels Lead product launches end-to-end (positioning, naming, claims, packaging, go-to-market) Partner with Creative to develop high-performing, conversion-driven assets
E-commerce Growth (Core Focus) Own performance across
Amazon, Walmart.com, and Shopify (DTC) Drive PDP optimization (Amazon A+, content, listings, brand stores) Understand and improve
conversion, traffic, and content performance
Performance & Lifecycle Marketing Lead
email marketing strategy
(flows, campaigns, retention) Partner on
paid media (Meta, Google, marketplace ads) Use data to inform creative, messaging, and growth decisions
Strategy, Analytics & Execution Own KPIs, forecasting, and budget allocation Analyze performance across channels and identify growth opportunities Balance
brand building with revenue-driving execution
What We’re Looking For: Must-Have Experience 5+ years in brand management
with strong e-commerce exposure
Hands‑on experience scaling
Shopify (DTC)
brands
Strong understanding of
Amazon ecosystem (highly preferred)
and Walmart.com
Experience with:
Email marketing (strategy + execution)
Paid media (Meta, Google, or marketplaces)
Ability to connect
creative decisions to performance outcomes
Data‑driven, but with strong brand and creative instincts
Nice to Have CPG, supplements, or health & wellness experience
Experience working with Amazon or performance agencies
CRO and UX collaboration experience
Important: This Role Is Digital-First This role is for someone who:
Understands
e-commerce mechanics deeply
Has operated in
Amazon + DTC environments
Is comfortable owning both
brand and performance
This is not a traditional retail or brick‑and‑mortar brand role.
This is not print, wholesale, or in‑store marketing.
Why EZ Melts: EZ Melts isn’t just another supplement brand—it’s solving a real problem at scale. Millions of people struggle with swallowing pills, and we’ve built a format that removes that barrier entirely.
You’ll be working on a brand that: Is already winning in e-commerce
Has strong product‑market fit
Still has extensive potential to grow
#J-18808-Ljbffr