Project Manager, New Product Launches
Counter, California, MO, United States
Job Title:
Project Manager, New Product Launches
Location:
Hybrid – Santa Monica, CA (3 days per week in office)
Department:
Product Development
Reports to:
Director of New Product Launches
About the Role The Project Manager, New Product Launches will drive the end-to-end execution of new product development and go-to-market initiatives. Reporting to the Director of New Product Launches, this role serves as the operational engine behind cross-functional product launches — ensuring timelines are met, stakeholders are aligned, risks are mitigated, and deliverables are executed with excellence.
This individual will manage the detailed workstreams required to bring products from concept through commercialization — partnering closely with Product Development, Operations, Supply Chain, Marketing, Creative, Sales, Finance, and external vendors.
The ideal candidate thrives in a fast-paced startup environment, is highly organized, and excels at turning strategy into action.
1. End-to-End Launch Management
Build and manage comprehensive project timelines from concept to launch
Define key milestones, dependencies, and critical paths
Lead weekly cross-functional launch meetings and drive accountability
Track risks, elevate issues proactively, and propose mitigation plans
Ensure launches are delivered on time and aligned with business objectives
2. Cross-Functional Coordination
Partner with Product Development on formulation, packaging, and testing timelines
Collaborate with Operations and Supply Chain on forecasting, production, and inventory readiness
Align with Marketing and Creative on campaign assets, messaging, and launch calendars
Coordinate with Sales on retailer readiness, education tools, and sell-in timelines
Ensure Finance alignment on costing, margin targets, and launch forecasts
3. Process & Operational Excellence
Create and maintain standardized launch playbooks, templates, and tracking tools
Improve workflows to increase efficiency and reduce time-to-market
Maintain documentation including briefs, timelines, status reports, and post-mortems
Support capacity planning and resource allocation across launch calendar
Coordinate timelines with packaging vendors, contract manufacturers, testing labs, and creative agencies
Track deliverables and hold partners accountable to agreed deadlines
Support contract and SOW execution in partnership with leadership
5. Post-Launch Review & Optimization
Lead post-launch retrospectives to identify wins and improvement areas
Track launch performance metrics in partnership with Analytics and Sales
Implement process improvements based on learnings
You’ll Excel in This Role If You Are…
Highly organized.
You naturally create structure in ambiguity.
Detail-oriented.
Nothing slips through the cracks.
Proactive.
You anticipate risks before they become problems.
Clear communicator.
You drive alignment across diverse teams.
Execution-driven.
You love bringing ideas to life.
Comfortable with pace.
You thrive in dynamic, evolving startup environments.
What You’ll Bring
3–5 years of experience in project management, product development, brand operations, or related fields (beauty, CPG, or retail preferred)
Proven experience managing cross-functional product launches
Strong proficiency in project management tools (Asana, Monday, Jira, or similar)
Excellent organizational and documentation skills
Ability to manage multiple projects simultaneously with competing deadlines
Strong interpersonal skills and ability to influence without authority
Experience in beauty, skincare, or consumer goods strongly preferred
Counter is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, veteran status, or any other legally protected status. We encourage all individuals to apply and join us in shaping a cleaner, more inclusive future for all.
#J-18808-Ljbffr
Project Manager, New Product Launches
Location:
Hybrid – Santa Monica, CA (3 days per week in office)
Department:
Product Development
Reports to:
Director of New Product Launches
About the Role The Project Manager, New Product Launches will drive the end-to-end execution of new product development and go-to-market initiatives. Reporting to the Director of New Product Launches, this role serves as the operational engine behind cross-functional product launches — ensuring timelines are met, stakeholders are aligned, risks are mitigated, and deliverables are executed with excellence.
This individual will manage the detailed workstreams required to bring products from concept through commercialization — partnering closely with Product Development, Operations, Supply Chain, Marketing, Creative, Sales, Finance, and external vendors.
The ideal candidate thrives in a fast-paced startup environment, is highly organized, and excels at turning strategy into action.
1. End-to-End Launch Management
Build and manage comprehensive project timelines from concept to launch
Define key milestones, dependencies, and critical paths
Lead weekly cross-functional launch meetings and drive accountability
Track risks, elevate issues proactively, and propose mitigation plans
Ensure launches are delivered on time and aligned with business objectives
2. Cross-Functional Coordination
Partner with Product Development on formulation, packaging, and testing timelines
Collaborate with Operations and Supply Chain on forecasting, production, and inventory readiness
Align with Marketing and Creative on campaign assets, messaging, and launch calendars
Coordinate with Sales on retailer readiness, education tools, and sell-in timelines
Ensure Finance alignment on costing, margin targets, and launch forecasts
3. Process & Operational Excellence
Create and maintain standardized launch playbooks, templates, and tracking tools
Improve workflows to increase efficiency and reduce time-to-market
Maintain documentation including briefs, timelines, status reports, and post-mortems
Support capacity planning and resource allocation across launch calendar
Coordinate timelines with packaging vendors, contract manufacturers, testing labs, and creative agencies
Track deliverables and hold partners accountable to agreed deadlines
Support contract and SOW execution in partnership with leadership
5. Post-Launch Review & Optimization
Lead post-launch retrospectives to identify wins and improvement areas
Track launch performance metrics in partnership with Analytics and Sales
Implement process improvements based on learnings
You’ll Excel in This Role If You Are…
Highly organized.
You naturally create structure in ambiguity.
Detail-oriented.
Nothing slips through the cracks.
Proactive.
You anticipate risks before they become problems.
Clear communicator.
You drive alignment across diverse teams.
Execution-driven.
You love bringing ideas to life.
Comfortable with pace.
You thrive in dynamic, evolving startup environments.
What You’ll Bring
3–5 years of experience in project management, product development, brand operations, or related fields (beauty, CPG, or retail preferred)
Proven experience managing cross-functional product launches
Strong proficiency in project management tools (Asana, Monday, Jira, or similar)
Excellent organizational and documentation skills
Ability to manage multiple projects simultaneously with competing deadlines
Strong interpersonal skills and ability to influence without authority
Experience in beauty, skincare, or consumer goods strongly preferred
Counter is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, veteran status, or any other legally protected status. We encourage all individuals to apply and join us in shaping a cleaner, more inclusive future for all.
#J-18808-Ljbffr