Senior Digital Marketing Manager

4 weeks ago Be among the first 25 applicants
About HelloGov AI

About HelloGov AI

HelloGov AI is an innovative startup transforming how individuals interact with government services. By leveraging advanced AI and cutting-edge technologies, we serve as a premium AI-powered layer between citizens and the government. We simplify and enhance the application process for passports, travel visas, vehicle registrations, and immigration. Customers who value additional help and visibility into their application process choose HelloGov AI for our dedicated support and tracking capabilities. Our services include a marketplace of hand-carry couriers for expedited passport processing and a growing network of tag and title agencies for vehicle registrations. Join us in creating smoother, more accessible government interactions while shaping the future of AI-powered solutions, ushering in a new wave of simpler and more reliable ways of interacting with the government.

The Role

As our Senior Digital Marketing Manager, you will own the development, execution, and optimization of multi-channel digital marketing campaigns. Your focus will span paid search, affiliate marketing, display advertising, SEO, and more—all while managing multi-million dollar budgets per month. Your expertise will drive our digital strategy and ensure every campaign delivers measurable ROI.

Requirements

Campaign Strategy & Execution:
Develop comprehensive digital marketing plans that leverage channels such as SEO, PPC, affiliate marketing, display, and social media
Execute hands-on campaign management, including landing page optimization, bid management, and quality score monitoring
Analytics & Attribution:
Track and analyze campaign performance using tools like Google Analytics
Ensure robust attribution by employing advanced server-side tracking practices. Familiarity with tools like Stape.io is a plus
Budget & Performance Management:
Manage and optimize multi-million dollar digital marketing budgets on a monthly basis, ensuring campaigns meet KPIs such as conversion rates, CPA, and ROAS
Cross-Channel Coordination:
Collaborate with creative, content, and technical teams to ensure cohesive messaging and brand consistency across all digital channels
Partner with affiliate networks and external agencies to expand our digital reach
Strategic Innovation:
Stay ahead of emerging digital trends and technologies to continuously refine our marketing strategy
Recommend new digital channels and tactics that drive growth and enhance public service engagement

Who You Are

A seasoned digital marketer with a proven track record across multiple channels—from SEO and affiliate marketing to display advertising and paid search
Data-driven and analytical, with hands-on expertise in campaign optimization and managing large-scale budgets
Proficient in integrating robust tracking solutions, with knowledge of server-side tracking practices; familiarity with tools like Stape.io is a bonus
A collaborative team player with excellent communication, project management, and leadership skills
Passionate about driving business growth and improving public service delivery through innovative digital strategies

Requirements

Bachelor's degree in Marketing, Communications, or a related field; MBA is a plus
5+ years of digital marketing experience with a strong record of multi-channel campaign management
Proficiency with digital marketing tools (Google Ads, Google Analytics, affiliate platforms, display networks, etc.) and marketing automation software
Proven experience managing multi-million dollar marketing budgets on a monthly basis
Strong analytical skills and practical experience with tracking and attribution methodologies
Excellent organizational, leadership, and interpersonal skills

Benefits

What We Offer

Competitive salary and comprehensive benefits package
Opportunities for professional growth and continuous learning
A dynamic, innovative work environment where your expertise directly impacts public service success

Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Advertising
Industries IT Services and IT Consulting
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