Digital Marketing Coordinator

Lincoln International is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Lincoln International follows a hybrid work structure with an emphasis on in‑office collaboration. Our employees work in our Chicago office Monday through Thursday each week, with the option to work remotely or from the office on Fridays. Our office is located at 110 N Wacker Drive, just blocks from Union Station & Ogilvie Transportation Center. Digital Marketing Coordinator Lincoln International is seeking a Digital Marketing Coordinator to support and elevate the execution of digital marketing initiatives across email and web channels. This role plays a critical part not only in campaign execution, but in continuously improving how we target and engage our audiences through data‑driven insights and optimization. Working closely with the global Marketing team, this individual will help enhance the firm’s digital marketing effectiveness—ensuring campaigns are strategically targeted, performance is measured, and insights are translated into actionable improvements that drive business impact. Duties & Responsibilities Email Marketing & Salesforce Marketing Cloud Execute targeted email marketing campaigns using Salesforce Marketing Cloud, ensuring alignment with content strategy and business priorities Build, refine, and continuously improve audience segmentation strategies to enhance targeting and engagement Partner with bankers and marketing team members to coordinate campaign execution and distribution Optimize email performance through A/B testing, analytics, and continuous improvement Serve as a key resource for Marketing Cloud best practices, troubleshooting, and capability enhancement Website & Digital Content Management Publish, update, and maintain website content, ensuring accuracy, timeliness, and alignment with firm initiatives Manage digital content including deal announcements, press releases, thought leadership, and market updates Support ongoing website enhancements and user experience improvements in collaboration with digital and external development teams Troubleshoot website issues and coordinate with developers as needed Marketing Technology & Data Integration Support integration between Salesforce, Marketing Cloud, and website platforms to ensure seamless data flow and campaign execution Collaborate with Business Enablement and external partners to enhance marketing systems and workflows Manage and optimize web forms to support lead capture and user engagement Analytics & Performance Reporting Track and analyze campaign performance across email and web channels Deliver post‑campaign reporting with clear, actionable recommendations to improve future performance Proactively identify opportunities to enhance targeting, segmentation, and campaign effectiveness Test and implement new approaches to improve open rates, click‑through rates, and overall engagement Contribute to a culture of continuous improvement by connecting digital performance to business outcomes and ROI Cross‑Functional Collaboration Partner with content, digital, and broader marketing teams to align messaging and campaign execution Coordinate with bankers and stakeholders to deliver high‑quality digital communications Support integrated marketing initiatives by ensuring consistency across channels and leveraging insights to inform strategy Key Deliverables Execution and optimization of digital campaigns (email and web) Targeted audience segmentation strategies that improve engagement and relevance Published website content aligned with firm standards Campaign performance reports with clear recommendations for improvement Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field 2–4 years of experience in digital marketing, email marketing, or marketing operations (B2B or professional services preferred) Hands‑on experience with Salesforce Marketing Cloud and CRM systems Experience managing website content using WordPress Strong understanding of email marketing best practices, segmentation, and analytics Experience with testing methodologies (e.g., A/B testing) and campaign optimization preferred Familiarity with HTML for email or web content is a plus Skills & Attributes Analytical and data‑driven, with a strong focus on performance improvement and optimization Detail‑oriented with strong organizational and project management skills Ability to translate data into clear insights and actionable recommendations Strong communicator with the ability to collaborate across teams and stakeholders Proactive and curious, with a mindset focused on continuous improvement Comfortable balancing executional responsibilities with strategic thinking Impact of the Role This role is instrumental in advancing Lincoln International’s digital marketing capabilities—moving beyond execution to optimization. By improving targeting, segmentation, and performance insights, this individual will help ensure that digital marketing efforts are increasingly effective, measurable, and aligned with firm growth objectives. Additional Information Lincoln International is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status. Compensation The salary range for this role is $60,000–$85,000 on an annual basis. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The range may be modified in the future and is only applicable for jobs to be performed in Chicago. This job is also eligible for bonus pay. Benefits We offer a comprehensive package of benefits to eligible employees. #J-18808-Ljbffr