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Sales Manager - Generac Industrial & Commercial Products

Kelly Generator & Equipment Inc, Owings, MD, United States


The Sales Manager is responsible for leading and driving the growth of Generac Industrial and Commercial sales for our Maryland location. This position oversees a team of sales representatives, ensures alignment with company objectives, and works closely with the VP of Sales to develop strategies that maximize revenue and market share.
DUTIES/RESPONSIBILITIES:
Sales Leadership & Strategy
* Develop and execute strategic sales plans for Generac Industrial and Commercial sales to achieve company targets.
* Monitor market trends, customer needs, and competitor activity to identify growth opportunities.
* Collaborate with the VP of Sales to forecast sales, set performance goals, and report results.
* Maintain strong product knowledge and stay informed about industry developments and innovations.
Team Management & Mentorship
* Lead, train, and motivate the Generac Industrial and Commercial sales team to meet or exceed goals.
* Foster a culture of accountability, teamwork, and continuous improvement across all sales channels.
* Conduct regular performance reviews and provide coaching to support employee development.
Customer & Partner Relations
* Build and maintain long-term relationships with key customers, contractors, and distributors.
* Support sales representatives in managing key accounts and closing high-value opportunities.
* Ensure seamless customer experience across all sales departments.
* Represent the company at trade shows, networking events, and customer meetings.
Operational Coordination
* Work closely with Operations, Service, and Marketing to ensure alignment between departments.
* Oversee pricing strategy, contract negotiation, and proposal development for Generac Industrial and Commercial sales deals.
* Track sales performance using CRM tools and provide accurate reports and forecasts to leadership.
* Other duties as assigned
REQUIREMENTS:
* Strong mentoring and team development skills.
* Excellent communication, negotiation, and organizational abilities.
* Proficiency with CRM systems and Microsoft Office Suite.
EDUCATION AND EXPERIENCE:
* Bachelor's degree in business, Marketing, or a related field (preferred).
* Minimum 5 years' experience in equipment, generators, or industrial sales management.
PHYSICAL REQUIRMENTS:
* Must be able to sit, stand, walk, and drive for extended periods as needed
* Ability to perform site visits, including walking, standing, and navigating job sites
* Must be able to lift up to 30 pounds at times
What we offer
* Company car, cell phone, laptop, and sales tools
* Full benefits package: Medical, Dental, 401(k) with 4% match, Profit Sharing, PTO
* Comprehensive training and mentorship
* Long-term career growth in a recession-resilient industry

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