Brand Manager, PED Portfolio

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon! As a Brand Manager you will develop and collaborate within the larger Cataract and cross functional teams. You will manage financials with a balanced approach for top and bottom line within assigned product portfolio in Fort Worth, TX!
Primary Responsibilities

Develop and execute annual Marketing plans across the Procedural Eye Drops portfolio
Technical SME for US Marketing Organization
Explore white space opportunities (vet market for Alcon surgical…) to drive upside in Core Cataract portfolio
Responsible for identifying trends and creating action plans to address market needs
Create promotional messaging including sales materials, professional campaign, conference presence and digital assets with a heavy emphasis on non-manpower initiatives
Identify trends to lead direct to end user strategy
Leverage internal and external data to strengthen portfolio value proposition
Presentations to Marketing Leadership, C-Suite and Sales Organization (400+)
Work closely with cross-functional CORE team to deliver brand essentials to the market
Investigate business models to leverage comprehensive portfolio to drive business across larger Alcon
Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
Work with Legal and Regulatory to ensure compliant messaging and promotion
Manage A&P marketing budget while ensuring planned return on investment
Champion portfolio objectives and strategic alignment across organizational functions
Collaborate with sales leadership to segment and target customer base
Collaborate with medical affairs team to ensure claim development for lifecycle management
Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals
What you can bring to Alcon

Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+1 yr)
The ability to fluently read, write, understand, and communicate in English
5 Years of Relevant Experience
3 Years of Demonstrated Leadership
Travel Requirements: Minimal travel
How to thrive at Alcon

Responsible for managing Alcon’s PED portfolio. The individual will be responsible for holistic ownership of strategic launch strategy, execution, reporting and inventory management. In addition, integration of high leverage tactics and commercial programs to drive adoption and market penetration within Alcon’s PED portfolio.
Requires close partnership with US Sales, US Training, US S&OP, Agency Partners, and Alcon’s Surgical Customers to understand the competitive landscape and drive market share gains and segment penetration through effective messaging and commercial program offerings. Responsible for developing annual Marketing Plans and equipping the US Sales Force with tools and strategies necessary to deliver annual sales targets.

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