Lifecycle Marketing Specialist
Practicetek, San Diego, CA, United States
LifeCycle Marketing Specialist
The role focuses on driving lifecycle marketing across all stages of the funnel, primarily through email strategy, automation, and content creation.
Responsibilities
Email Strategy and Execution: Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions.
Automation Management: Create and manage triggered and personalized campaign flows.
Copywriting and Content Creation: Write compelling email copy that resonates with target audiences and drives desired actions. Edit and refine copy received from other team members.
Audience Segmentation: Utilize data‑driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement.
Campaign Management: Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional, and triggered emails, ensuring alignment with overall marketing objectives and brand voice.
List Management: Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene.
Performance Analysis and Reporting: Monitor and analyze full‑funnel email campaign performance, including open rates, click‑through rates, conversion rates, and overall ROI.
Testing and Optimization: Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices.
Email Schedule and Workflows: Develop and optimize processes to ensure effective production schedule and timely deployment of emails.
Continuous Improvement: Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.
How Success is Measured
Lead Generation: Achieve email lead generation targets and support other business growth goals.
Email Engagement: Maximize opens, clicks, and conversions while keeping unsubscribe rates within effective parameters.
List Growth and Optimization: Monitor database health and help expand our audiences.
Qualifications
Bachelor's degree in marketing or a related discipline.
2+ years of experience in lifecycle marketing.
HubSpot certification.
Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.
B2B SaaS experience is preferred.
Salesforce experience is a plus.
Asana Project Management experience is a plus.
Fine Print For this position, we reasonably expect to pay between $59,000 – $79,000. The role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.
Equal Opportunity Employer PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.
At‑Will Statement This job description is not a contract of employment and does not alter the at‑will relationship between PracticeTek and its employees.
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Responsibilities
Email Strategy and Execution: Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions.
Automation Management: Create and manage triggered and personalized campaign flows.
Copywriting and Content Creation: Write compelling email copy that resonates with target audiences and drives desired actions. Edit and refine copy received from other team members.
Audience Segmentation: Utilize data‑driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement.
Campaign Management: Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional, and triggered emails, ensuring alignment with overall marketing objectives and brand voice.
List Management: Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene.
Performance Analysis and Reporting: Monitor and analyze full‑funnel email campaign performance, including open rates, click‑through rates, conversion rates, and overall ROI.
Testing and Optimization: Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices.
Email Schedule and Workflows: Develop and optimize processes to ensure effective production schedule and timely deployment of emails.
Continuous Improvement: Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.
How Success is Measured
Lead Generation: Achieve email lead generation targets and support other business growth goals.
Email Engagement: Maximize opens, clicks, and conversions while keeping unsubscribe rates within effective parameters.
List Growth and Optimization: Monitor database health and help expand our audiences.
Qualifications
Bachelor's degree in marketing or a related discipline.
2+ years of experience in lifecycle marketing.
HubSpot certification.
Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.
B2B SaaS experience is preferred.
Salesforce experience is a plus.
Asana Project Management experience is a plus.
Fine Print For this position, we reasonably expect to pay between $59,000 – $79,000. The role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.
Equal Opportunity Employer PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.
At‑Will Statement This job description is not a contract of employment and does not alter the at‑will relationship between PracticeTek and its employees.
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