Digital GTM Manager
Verkada, San Mateo, CA, United States
Overview
Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees. About the Role
At Verkada, we push traditional boundaries, and our B2B growth efforts are no exception. We’re looking for a
Digital GTM Manager
to join our high-performing marketing team—a group with educational backgrounds from Stanford, Princeton, and MIT, and professional experience spanning investment banking, consulting, and engineering. Reporting directly to the
Director of Digital Marketing , you will work alongside seasoned experts to execute and scale our digital acquisition engine. This is a role for a high-potential "rising star" who wants to move beyond basic campaign maintenance and learn the intricacies of full-funnel growth from one of the best teams in the industry. You will be expected to think from first principles (revenue, business impact, and product-market fit), dive into the technical "plumbing" of our channels, and spearhead pipeline-generating initiatives. Please note that this role is on-site at HQ in San Mateo, CA. What You\'ll Do:
Channel Execution & Optimization:
Hands-on management of paid Branded and Non-branded Search, Meta, LinkedIn, etc. campaigns, focusing on rigorous testing and incremental volume growth. Full-Funnel Support:
Implement and monitor tactics to increase landing-page conversion and lead quality; you’ll ensure the "plumbing" between our ads and our sales team is seamless. Experimental Execution:
Assist in launching and monitoring new channel experiments (e.g., TikTok, Reddit), documenting results, and identifying winning patterns under the guidance of senior leadership. Data Rigor:
Maintain high-fidelity reporting and attribution, ensuring we have a clear view of ROI and campaign performance Creative Collaboration:
Partner with our creative team to brief new assets and provide data-backed feedback on performance hooks and visual impact. Strategic "Drop-In" Execution:
Act as a rapid-response growth operator. When a sales segment or product line is missing pipeline, you will be expected to research the landscape, embed with the team, and "fast-twitch" a digital solution to bridge the gap. Qualifications:
High-Potential Background:
4-year undergraduate degree from an accredited university Foundational Experience:
4+ years of total work experience, with at least 2 years spent in a digital marketing or growth-focused role. The "Generalist" Toolkit:
You should have a baseline proficiency in at least two channels (e.g., SEM and Meta) but be eager to learn the nuances of the entire digital stack. Quantitative Fluency:
You have a "math-first" brain. You are comfortable with data analysis, Excel, and are ready to prove your skills in a technical assessment. Technical Aptitude:
Experience with CRM tools (Salesforce/HubSpot) and Google Analytics is a plus; you aren't afraid to dive into the technical setup of a campaign. Organizational Mastery:
Ability to manage multiple projects simultaneously with attention to detail. You are the type of person who stays vigilant for signs of mistakes or misfires, and quickly acts on it. Elite Communication:
Excellent interpersonal skills with the ability to manage relationships across internal teams (Product Marketing, Creative, Marketing Operations). US Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans Nationwide medical, vision and dental coverage Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options Expanded mental health support Paid parental leave policy & fertility benefits Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time Fertility Stipend Wellness/fitness benefits Healthy lunches provided daily Additional Information
US work authorization required; Verkada cannot sponsor work visas for this role at this time. Equal Opportunity
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees. About the Role
At Verkada, we push traditional boundaries, and our B2B growth efforts are no exception. We’re looking for a
Digital GTM Manager
to join our high-performing marketing team—a group with educational backgrounds from Stanford, Princeton, and MIT, and professional experience spanning investment banking, consulting, and engineering. Reporting directly to the
Director of Digital Marketing , you will work alongside seasoned experts to execute and scale our digital acquisition engine. This is a role for a high-potential "rising star" who wants to move beyond basic campaign maintenance and learn the intricacies of full-funnel growth from one of the best teams in the industry. You will be expected to think from first principles (revenue, business impact, and product-market fit), dive into the technical "plumbing" of our channels, and spearhead pipeline-generating initiatives. Please note that this role is on-site at HQ in San Mateo, CA. What You\'ll Do:
Channel Execution & Optimization:
Hands-on management of paid Branded and Non-branded Search, Meta, LinkedIn, etc. campaigns, focusing on rigorous testing and incremental volume growth. Full-Funnel Support:
Implement and monitor tactics to increase landing-page conversion and lead quality; you’ll ensure the "plumbing" between our ads and our sales team is seamless. Experimental Execution:
Assist in launching and monitoring new channel experiments (e.g., TikTok, Reddit), documenting results, and identifying winning patterns under the guidance of senior leadership. Data Rigor:
Maintain high-fidelity reporting and attribution, ensuring we have a clear view of ROI and campaign performance Creative Collaboration:
Partner with our creative team to brief new assets and provide data-backed feedback on performance hooks and visual impact. Strategic "Drop-In" Execution:
Act as a rapid-response growth operator. When a sales segment or product line is missing pipeline, you will be expected to research the landscape, embed with the team, and "fast-twitch" a digital solution to bridge the gap. Qualifications:
High-Potential Background:
4-year undergraduate degree from an accredited university Foundational Experience:
4+ years of total work experience, with at least 2 years spent in a digital marketing or growth-focused role. The "Generalist" Toolkit:
You should have a baseline proficiency in at least two channels (e.g., SEM and Meta) but be eager to learn the nuances of the entire digital stack. Quantitative Fluency:
You have a "math-first" brain. You are comfortable with data analysis, Excel, and are ready to prove your skills in a technical assessment. Technical Aptitude:
Experience with CRM tools (Salesforce/HubSpot) and Google Analytics is a plus; you aren't afraid to dive into the technical setup of a campaign. Organizational Mastery:
Ability to manage multiple projects simultaneously with attention to detail. You are the type of person who stays vigilant for signs of mistakes or misfires, and quickly acts on it. Elite Communication:
Excellent interpersonal skills with the ability to manage relationships across internal teams (Product Marketing, Creative, Marketing Operations). US Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans Nationwide medical, vision and dental coverage Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options Expanded mental health support Paid parental leave policy & fertility benefits Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time Fertility Stipend Wellness/fitness benefits Healthy lunches provided daily Additional Information
US work authorization required; Verkada cannot sponsor work visas for this role at this time. Equal Opportunity
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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