Marketing & Events Specialist
Sonatype, Fulton, MD, United States
Sonatype is a software supply chain security company that builds the world’s best end‑to‑end software supply chain security solution. We combine proactive protection against malicious open source, enterprise‑grade SBOM management, and the leading open source dependency management platform.
We are looking for a highly organized, creative, and detail‑oriented Marketing & Events Specialist to support the execution of high‑impact marketing programs and world‑class events. This role is ideal for someone who thrives in a fast‑paced environment and enjoys bringing campaigns and experiences to life while measuring success and optimizing performance.
What you’ll do Event Execution & Management
Plan and execute Sonatype’s presence at regional events.
Coordinate logistics, including booth setup, vendors, shipping, swag, and on‑site execution.
Support creative event experiences such as games, activations, and demos.
Manage timelines, budgets, and project plans for events.
Partner with sales to ensure strong pre‑event outreach and post‑event follow‑up.
Support post‑event follow‑up coordination to maximize pipeline conversion.
Event Performance & Metrics
Track key event metrics such as:
Leads captured and meetings booked onsite.
Conversion of leads to opportunities and pipeline.
Assist in building post‑event recap reports with insights and recommendations.
Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce.
Identify opportunities to improve engagement, conversion rates, and overall event impact.
Social Media & Event Promotion
Support pre‑event promotion through social media.
Execute live event coverage (posting from the floor, highlighting booth activity, sharing key moments).
Draft and schedule posts across platforms such as LinkedIn and X (Twitter).
Capture and coordinate event content (photos, short videos, highlights) for real‑time and post‑event use.
Track basic social performance metrics (engagement, impressions) tied to event campaigns.
Operational Excellence
Maintain event documentation, run‑of‑show plans, and checklists.
Manage vendor relationships and contracts.
Ensure brand consistency across all marketing and event touchpoints.
Track inventory and manage marketing assets and swag.
What you bring
2+ years of experience in marketing, events, or field marketing.
Experience supporting trade shows, conferences, or corporate events.
Strong project management and organizational skills.
Ability to manage multiple projects simultaneously with attention to detail.
Excellent communication and collaboration skills.
Willingness to travel (~20–30%).
Nice to have
Experience in B2B tech or cybersecurity.
Familiarity with tools such as Salesforce, HubSpot, or marketing automation platforms.
Experience working closely with sales teams on event‑driven pipeline.
Creative mindset with an eye for experiential marketing.
Equal Opportunity Statement At Sonatype, we value diversity and inclusivity. We are an equal‑opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please let us know.
AI Hiring Process We may use artificial intelligence tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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We are looking for a highly organized, creative, and detail‑oriented Marketing & Events Specialist to support the execution of high‑impact marketing programs and world‑class events. This role is ideal for someone who thrives in a fast‑paced environment and enjoys bringing campaigns and experiences to life while measuring success and optimizing performance.
What you’ll do Event Execution & Management
Plan and execute Sonatype’s presence at regional events.
Coordinate logistics, including booth setup, vendors, shipping, swag, and on‑site execution.
Support creative event experiences such as games, activations, and demos.
Manage timelines, budgets, and project plans for events.
Partner with sales to ensure strong pre‑event outreach and post‑event follow‑up.
Support post‑event follow‑up coordination to maximize pipeline conversion.
Event Performance & Metrics
Track key event metrics such as:
Leads captured and meetings booked onsite.
Conversion of leads to opportunities and pipeline.
Assist in building post‑event recap reports with insights and recommendations.
Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce.
Identify opportunities to improve engagement, conversion rates, and overall event impact.
Social Media & Event Promotion
Support pre‑event promotion through social media.
Execute live event coverage (posting from the floor, highlighting booth activity, sharing key moments).
Draft and schedule posts across platforms such as LinkedIn and X (Twitter).
Capture and coordinate event content (photos, short videos, highlights) for real‑time and post‑event use.
Track basic social performance metrics (engagement, impressions) tied to event campaigns.
Operational Excellence
Maintain event documentation, run‑of‑show plans, and checklists.
Manage vendor relationships and contracts.
Ensure brand consistency across all marketing and event touchpoints.
Track inventory and manage marketing assets and swag.
What you bring
2+ years of experience in marketing, events, or field marketing.
Experience supporting trade shows, conferences, or corporate events.
Strong project management and organizational skills.
Ability to manage multiple projects simultaneously with attention to detail.
Excellent communication and collaboration skills.
Willingness to travel (~20–30%).
Nice to have
Experience in B2B tech or cybersecurity.
Familiarity with tools such as Salesforce, HubSpot, or marketing automation platforms.
Experience working closely with sales teams on event‑driven pipeline.
Creative mindset with an eye for experiential marketing.
Equal Opportunity Statement At Sonatype, we value diversity and inclusivity. We are an equal‑opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please let us know.
AI Hiring Process We may use artificial intelligence tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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