Demand Generation Specialist – Demand Generation
Blancco Technology Group, Woburn, MA, United States
Demand Generation Specialist – Demand Generation
Join a world-class Marketing team at Blancco!
As the Demand Generation Specialist, you will be instrumental in managing and supporting key projects and initiatives across global campaigns, digital and marketing operations, and reporting and analytics. You will work with key stakeholders to create and maintain campaign assets from email to landing pages, oversee marketing workflows, and provide insights into channel performance and ROI. This is a role to start or expand your career in Marketing.
What You’ll Do
Expand and optimize paid campaign reach and lead conversions across Google search and display, social platforms, and others in collaboration with the Digital Marketing team
Create and update content and assets to support global and regional campaigns as needed
Support the execution of Channel and Field Marketing events, including preparing promotional emails, coordinating with Sales for account outreach, and ensuring smooth on-site operations and lead management
Support high-visibility projects and initiatives for the business, including customer communication strategy, lead tracking and scoring, and others as needed
Build, maintain, and QA HubSpot workflows and processes to ensure effective campaign management and execution
Monitor and triage requests for the Marketing Operations team to align with business priorities
Track and create reports via HubSpot, Google Analytics, and other platforms to communicate marketing channel ROI in collaboration with the Campaigns teams
What We’re Looking For
Strong interest in pursuing a career in Marketing
Basic understanding of HubSpot and Salesforce or other MAP/CRM tools
Working knowledge of CRM software, data analysis, and campaign management
Strong analytical and problem-solving skills
Previously worked within the SaaS industry is a bonus
Highly coachable with a strong desire to learn and grow
Ability to manage multiple tasks and prioritize effectively
High energy, competitive spirit, and a strong sense of urgency to hit goals
BA/BS degree or relevant experience
Why Join Blancco?
Be part of a world-class Marketing team that is focused on revenue growth and biased towards action
Work with a flexible schedule and opportunity to be part of a global team
Competitive compensation, ongoing training, and opportunities for career growth
A culture that values teamwork, continuous improvement, and celebrating success
If you’re ready to be part of an exciting, growing team, we’d love to hear from you!
At Blancco, we manage all of our recruitment in-house and therefore do not engage with external recruitment agencies. We appreciate your interest and understanding.
Employment Details
Seniority level: Associate
Employment type: Full-time
Job function: Marketing, Business Development, and Sales
Industries: Software Development and Technology, Information and Media
Referrals increase your chances of interviewing at Blancco Technology Group. Get notified about new Demand Generation Specialist jobs in
Woburn, MA .
#J-18808-Ljbffr
As the Demand Generation Specialist, you will be instrumental in managing and supporting key projects and initiatives across global campaigns, digital and marketing operations, and reporting and analytics. You will work with key stakeholders to create and maintain campaign assets from email to landing pages, oversee marketing workflows, and provide insights into channel performance and ROI. This is a role to start or expand your career in Marketing.
What You’ll Do
Expand and optimize paid campaign reach and lead conversions across Google search and display, social platforms, and others in collaboration with the Digital Marketing team
Create and update content and assets to support global and regional campaigns as needed
Support the execution of Channel and Field Marketing events, including preparing promotional emails, coordinating with Sales for account outreach, and ensuring smooth on-site operations and lead management
Support high-visibility projects and initiatives for the business, including customer communication strategy, lead tracking and scoring, and others as needed
Build, maintain, and QA HubSpot workflows and processes to ensure effective campaign management and execution
Monitor and triage requests for the Marketing Operations team to align with business priorities
Track and create reports via HubSpot, Google Analytics, and other platforms to communicate marketing channel ROI in collaboration with the Campaigns teams
What We’re Looking For
Strong interest in pursuing a career in Marketing
Basic understanding of HubSpot and Salesforce or other MAP/CRM tools
Working knowledge of CRM software, data analysis, and campaign management
Strong analytical and problem-solving skills
Previously worked within the SaaS industry is a bonus
Highly coachable with a strong desire to learn and grow
Ability to manage multiple tasks and prioritize effectively
High energy, competitive spirit, and a strong sense of urgency to hit goals
BA/BS degree or relevant experience
Why Join Blancco?
Be part of a world-class Marketing team that is focused on revenue growth and biased towards action
Work with a flexible schedule and opportunity to be part of a global team
Competitive compensation, ongoing training, and opportunities for career growth
A culture that values teamwork, continuous improvement, and celebrating success
If you’re ready to be part of an exciting, growing team, we’d love to hear from you!
At Blancco, we manage all of our recruitment in-house and therefore do not engage with external recruitment agencies. We appreciate your interest and understanding.
Employment Details
Seniority level: Associate
Employment type: Full-time
Job function: Marketing, Business Development, and Sales
Industries: Software Development and Technology, Information and Media
Referrals increase your chances of interviewing at Blancco Technology Group. Get notified about new Demand Generation Specialist jobs in
Woburn, MA .
#J-18808-Ljbffr