Product Marketing Specialist
PROtect LLC, Houston, TX, United States
Overview
PROtect is seeking a Product Marketing Specialist (Contractor) to help shape our product marketing strategy and bring it to life through clear messaging, strong technical and customer-facing content, and go-to-market support. This role will support our IDMS product and an AI-focused product, partnering closely with product, marketing, and business development to strengthen our story, improve conversion, and support growth.
Job Type Contract
Time Commitment & Path 10–15 hours/week (contract)
Key Responsibilities
Define ICPs and personas for priority segments and buying roles across SMB, mid-market, and/or enterprise
Build and maintain a messaging framework (positioning, value props, proof points, differentiation, objections)
Develop customer-facing and internal assets, such as product/solution one-pagers, briefs, web copy, FAQs, and light sales enablement as needed
Create and optimize email nurture content aligned to personas and stages (awareness / consideration / decision)
Collaborate with marketing, product, business development, and leadership and other team members to ensure consistent messaging across campaigns, content, and event activations
Conduct market/competitive research to support positioning and content direction
Requirements
SaaS product marketing experience required (experience supporting SMB, mid-market and/or enterprise audiences)
Strong writing and editing skills; able to translate technical concepts into clear customer value
Comfortable working cross-functionally and moving deliverables forward with minimal oversight
Organized, responsive, and able to manage multiple workstreams in a part-time cadence
Nice to Have
Experience in or exposure to NDT (non-destructive testing) or industrial inspections
Familiarity or experience marketing AI-enabled products
What Success Looks Like (first 60–90 Days)
Documented ICPs/personas with clear use cases, pains, and buying triggers
A usable messaging framework adopted across Marketing/Content/Events
At least one email nurture sequence drafted and ready to deploy (or in-market with early performance learnings)
PROtect Perks
Health, Dental, Vision
HSA/FSA
HSA Company Match
401K with up to 4% Match, 100% Vested immediately
PTO
Free Mental Health Courses and Resources
Free Financial Coaching Classes/Resources
Clear Career Advancement Opportunities
Continued Education Reimbursements
Relocation/Travel Opportunities
Referral Bonuses for top talent
Business Development Bonuses
Monthly Safety Competitions with Prizes
Annual Competitions with Prizes
#J-18808-Ljbffr
Job Type Contract
Time Commitment & Path 10–15 hours/week (contract)
Key Responsibilities
Define ICPs and personas for priority segments and buying roles across SMB, mid-market, and/or enterprise
Build and maintain a messaging framework (positioning, value props, proof points, differentiation, objections)
Develop customer-facing and internal assets, such as product/solution one-pagers, briefs, web copy, FAQs, and light sales enablement as needed
Create and optimize email nurture content aligned to personas and stages (awareness / consideration / decision)
Collaborate with marketing, product, business development, and leadership and other team members to ensure consistent messaging across campaigns, content, and event activations
Conduct market/competitive research to support positioning and content direction
Requirements
SaaS product marketing experience required (experience supporting SMB, mid-market and/or enterprise audiences)
Strong writing and editing skills; able to translate technical concepts into clear customer value
Comfortable working cross-functionally and moving deliverables forward with minimal oversight
Organized, responsive, and able to manage multiple workstreams in a part-time cadence
Nice to Have
Experience in or exposure to NDT (non-destructive testing) or industrial inspections
Familiarity or experience marketing AI-enabled products
What Success Looks Like (first 60–90 Days)
Documented ICPs/personas with clear use cases, pains, and buying triggers
A usable messaging framework adopted across Marketing/Content/Events
At least one email nurture sequence drafted and ready to deploy (or in-market with early performance learnings)
PROtect Perks
Health, Dental, Vision
HSA/FSA
HSA Company Match
401K with up to 4% Match, 100% Vested immediately
PTO
Free Mental Health Courses and Resources
Free Financial Coaching Classes/Resources
Clear Career Advancement Opportunities
Continued Education Reimbursements
Relocation/Travel Opportunities
Referral Bonuses for top talent
Business Development Bonuses
Monthly Safety Competitions with Prizes
Annual Competitions with Prizes
#J-18808-Ljbffr