Senior Manager, Lifecycle & Loyalty

You’ll build the Dr. Idriss loyalty engine, translating our social reach and brand love into lasting customer relationships, creating a loyalty system and CRM strategy that rewards, re-engages, and grows LTV while reflecting everything the brand stands for. What you’ll build and own: A loyalty program that goes beyond points: access, exclusives, referrals, and recognition High-performance flows across email and SMS: welcome, replenish, winback, upgrade A CRM calendar that ladders up to launches, trends, and emotional brand beats while ensuring content diversity and value Segmentation strategies that turn our community into defined, activated cohorts Creative, content, and offers that feel high-touch and high-conversion Partnership with Performance to feed learnings into paid + owned targeting Ownership of CRM + loyalty analytics: repeat rate, LTV, churn, and engagement Management of our email/SMS agency, guiding content strategy, prioritization, testing, and performance Briefing Creative and email agency on lifecycle content needs (copy, design, assets), and partnering on iterations Hands-on email/SMS builds in Klaviyo when needed for urgent flows or priority updates Must haves: 5–7+ years in CRM/lifecycle marketing, ideally in DTC beauty, wellness, or lifestyle Deep experience with Klaviyo including flow strategy, segmentation, A/B testing, and campaign buildout Experience managing external agencies and internal creative workflows Able to brief, QA, and build when needed Familiarity with loyalty platforms (e.g., LoyaltyLion, Yotpo Loyalty, Smile.io) Strong eye for content and timing Loves digging into cohorts, LTV, and retention metrics Thrives in a test-and-learn environment; brings ideas backed by data and instinct

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