Founding GTM/Growth Lead
Invictus Direct, New York, NY, United States
Location:
New York City, NY - In Office Schedule:
Full-time Salary:
$110K - $150K + equity
Company: Our client is a mission-driven healthcare startup redefining the future of mental health by building AI-powered tools that integrate seamlessly into clinical workflows. Focused on reducing burnout and improving outcomes, the company empowers therapists, psychologists, and psychiatrists with modern technology that automates documentation and administrative tasks—so clinicians can focus on care. Backed by leading investors and operating at the intersection of AI and healthcare, their team is passionate about building a category-defining product.
Description: Our client is hiring a
Founding GTM/Growth Lead
to join as one of the first go-to-market hires and help define the companys growth engine. This is a rare opportunity to build a modern, PLG-driven motion from the ground up, working directly alongside the founding team. Ideal candidates bring either a product-led growth background from a breakout tech company or a highly analytical foundation from consulting or banking, combined with a curiosity for AI and digital health.
Key Responsibilities
Own and execute the companys early go-to-market strategy across channels
Drive product-led growth (PLG) and top-of-funnel experimentation
Help define and refine key elements of growth, including:
Ideal Customer Profile (ICP)
Messaging and positioning
Pricing models
Brand narrative and product identity
Blend sales-led and usage-driven growth motions depending on customer segment and feedback loops
Work cross-functionally with product, design, and engineering to ensure growth and product direction remain aligned
Collaborate directly with founders in a fast-moving, iterative environment
Analyze data to inform growth experiments, measure impact, and adapt tactics accordingly
Target Customer (ICP)
Independent therapists and small practice owners
Psychologists and psychiatrists
Experience with enterprise healthcare is a plus, but not required at this stage
Qualifications
3+ years of experience in a product-led growth role at a consumer or SaaS company
OR strong analytical background from management consulting, investment banking, or strategy
Proven ability to work autonomously and build GTM functions from scratch
Strong written and verbal communication skills
Passion for health tech, mental healthcare, or clinical tools
Ability to thrive in ambiguity and iterate quicklyNo need for formal healthcare regulatory or compliance background—though experience in health tech is a bonus
Strongly Preferred
Experience with AI-powered documentation tools or workflow automation
Previous work in high-growth health tech startups (e.g., Grow Therapy, Headway, Fay, Charlie Health)
Familiarity with sales, usage-based growth strategies, or clinician tooling
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New York City, NY - In Office Schedule:
Full-time Salary:
$110K - $150K + equity
Company: Our client is a mission-driven healthcare startup redefining the future of mental health by building AI-powered tools that integrate seamlessly into clinical workflows. Focused on reducing burnout and improving outcomes, the company empowers therapists, psychologists, and psychiatrists with modern technology that automates documentation and administrative tasks—so clinicians can focus on care. Backed by leading investors and operating at the intersection of AI and healthcare, their team is passionate about building a category-defining product.
Description: Our client is hiring a
Founding GTM/Growth Lead
to join as one of the first go-to-market hires and help define the companys growth engine. This is a rare opportunity to build a modern, PLG-driven motion from the ground up, working directly alongside the founding team. Ideal candidates bring either a product-led growth background from a breakout tech company or a highly analytical foundation from consulting or banking, combined with a curiosity for AI and digital health.
Key Responsibilities
Own and execute the companys early go-to-market strategy across channels
Drive product-led growth (PLG) and top-of-funnel experimentation
Help define and refine key elements of growth, including:
Ideal Customer Profile (ICP)
Messaging and positioning
Pricing models
Brand narrative and product identity
Blend sales-led and usage-driven growth motions depending on customer segment and feedback loops
Work cross-functionally with product, design, and engineering to ensure growth and product direction remain aligned
Collaborate directly with founders in a fast-moving, iterative environment
Analyze data to inform growth experiments, measure impact, and adapt tactics accordingly
Target Customer (ICP)
Independent therapists and small practice owners
Psychologists and psychiatrists
Experience with enterprise healthcare is a plus, but not required at this stage
Qualifications
3+ years of experience in a product-led growth role at a consumer or SaaS company
OR strong analytical background from management consulting, investment banking, or strategy
Proven ability to work autonomously and build GTM functions from scratch
Strong written and verbal communication skills
Passion for health tech, mental healthcare, or clinical tools
Ability to thrive in ambiguity and iterate quicklyNo need for formal healthcare regulatory or compliance background—though experience in health tech is a bonus
Strongly Preferred
Experience with AI-powered documentation tools or workflow automation
Previous work in high-growth health tech startups (e.g., Grow Therapy, Headway, Fay, Charlie Health)
Familiarity with sales, usage-based growth strategies, or clinician tooling
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