Senior Manager, Product Marketing
Equinix, Chicago, IL, United States
Job Summary
Equinix is looking for a Senior Manager of AI Product Marketing to join our global Product and Solution Marketing team and own the development of top‑of‑funnel content that builds awareness and drives engagement around the AI use cases and industry verticals that enterprise buyers care about most. You’ll create content anchored in the AI use cases they’re actively pursuing and the industry‑specific challenges shaping how they think about infrastructure, positioning Equinix as the partner best suited to help them move forward.
Responsibilities Develop and execute top‑of‑funnel content aligned to Equinix’s broader AI product marketing strategy across formats such as blog posts, solution briefs, web copy, social content, infographics, and awareness‑stage campaign assets. Bring real‑world specificity to content by drawing on AI use cases, industry contexts, and market trends to make value tangible and credible to technical and business decision‑makers. Partner closely with product marketers, technical marketers, digital and social teams to ensure content is strategically aligned, integrated into go‑to‑market programs, and optimized for each channel. Leverage AI tools and manage external contributors, agencies, and subject‑matter experts to maintain a high‑quality pipeline across multiple simultaneous workstreams. Over time contribute to a growing body of work that positions Equinix as a credible, authoritative voice in enterprise AI infrastructure.
Qualifications 8+ years of content or product marketing experience in B2B technology, with meaningful experience in AI, cloud, or enterprise infrastructure. You know how top‑of‑funnel content works—generating impressions and earning trust, sparking curiosity, and moving buyers to engage. Strong writing, sharp editing, and strategic thinking with the discipline of a campaign manager and instincts of a journalist.
Key Qualifications
8+ years of B2B content or product marketing experience, with a focus on AI, cloud, or enterprise technology
Proven track record developing top‑of‑funnel content across multiple channels for enterprise audiences
Solid understanding of AI use cases and the ability to translate them into content that resonates with enterprise technology and business buyers
Experience incorporating industry and vertical context into content to make technical topics feel specific and relevant across market segments
Strong understanding of enterprise buyer personas and how content supports the early stages of the buying journey
Experience working within or alongside a Product Marketing function; comfort with solution positioning and persona‑based messaging
Ability to manage a high‑volume, multi‑channel content pipeline across internal teams, external contributors, and agencies
Exceptional writing, editing, and content quality standards—setting the bar, not just managing to it
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
Why This Role The conversation around AI—what it means for enterprises, how industries are adopting it, and what it takes to operationalize it—is one of the most important in technology right now, and it’s still being written. As Equinix’s Senior Manager of AI Product Marketing, you’ll be one of the people writing it. You’ll have the platform, subject matter, and cross‑functional alignment to create content that genuinely earns attention and shapes how enterprise buyers think.
Benefits As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected, and efficient. Wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program: All employees have access to program resources. US Benefits include health, life, disability, voluntary plans, retirement plans, accrued PTO, and paid holidays, with eligibility requirements and terms subject to change. Canada benefits include healthcare coverage, life, disability, optional benefit plans, retirement savings plans, vacation, and paid holidays, with eligibility requirements and terms subject to change.
Equal Employment Opportunity and Disability Assurance Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. Equinix is an Equal Employment Opportunity and, in the U.S., an affirmative action employer. All qualified applicants receive consideration for employment without regard to equal opportunity status.
Artificial Intelligence in Hiring Equinix uses artificial intelligence in our hiring process. Learn more.
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Responsibilities Develop and execute top‑of‑funnel content aligned to Equinix’s broader AI product marketing strategy across formats such as blog posts, solution briefs, web copy, social content, infographics, and awareness‑stage campaign assets. Bring real‑world specificity to content by drawing on AI use cases, industry contexts, and market trends to make value tangible and credible to technical and business decision‑makers. Partner closely with product marketers, technical marketers, digital and social teams to ensure content is strategically aligned, integrated into go‑to‑market programs, and optimized for each channel. Leverage AI tools and manage external contributors, agencies, and subject‑matter experts to maintain a high‑quality pipeline across multiple simultaneous workstreams. Over time contribute to a growing body of work that positions Equinix as a credible, authoritative voice in enterprise AI infrastructure.
Qualifications 8+ years of content or product marketing experience in B2B technology, with meaningful experience in AI, cloud, or enterprise infrastructure. You know how top‑of‑funnel content works—generating impressions and earning trust, sparking curiosity, and moving buyers to engage. Strong writing, sharp editing, and strategic thinking with the discipline of a campaign manager and instincts of a journalist.
Key Qualifications
8+ years of B2B content or product marketing experience, with a focus on AI, cloud, or enterprise technology
Proven track record developing top‑of‑funnel content across multiple channels for enterprise audiences
Solid understanding of AI use cases and the ability to translate them into content that resonates with enterprise technology and business buyers
Experience incorporating industry and vertical context into content to make technical topics feel specific and relevant across market segments
Strong understanding of enterprise buyer personas and how content supports the early stages of the buying journey
Experience working within or alongside a Product Marketing function; comfort with solution positioning and persona‑based messaging
Ability to manage a high‑volume, multi‑channel content pipeline across internal teams, external contributors, and agencies
Exceptional writing, editing, and content quality standards—setting the bar, not just managing to it
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
Why This Role The conversation around AI—what it means for enterprises, how industries are adopting it, and what it takes to operationalize it—is one of the most important in technology right now, and it’s still being written. As Equinix’s Senior Manager of AI Product Marketing, you’ll be one of the people writing it. You’ll have the platform, subject matter, and cross‑functional alignment to create content that genuinely earns attention and shapes how enterprise buyers think.
Benefits As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected, and efficient. Wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program: All employees have access to program resources. US Benefits include health, life, disability, voluntary plans, retirement plans, accrued PTO, and paid holidays, with eligibility requirements and terms subject to change. Canada benefits include healthcare coverage, life, disability, optional benefit plans, retirement savings plans, vacation, and paid holidays, with eligibility requirements and terms subject to change.
Equal Employment Opportunity and Disability Assurance Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. Equinix is an Equal Employment Opportunity and, in the U.S., an affirmative action employer. All qualified applicants receive consideration for employment without regard to equal opportunity status.
Artificial Intelligence in Hiring Equinix uses artificial intelligence in our hiring process. Learn more.
#J-18808-Ljbffr