Junior CRM Strategist
Publicis Groupe ANZ, Plano, TX, United States
Overview
The Junior CRM Strategist supports the development of brand, experience, and CRM strategies, helping translate consumer insights, audience data, and business goals into clear, actionable direction. This role brings a CRM lens to strategy work, contributing to lifecycle thinking across email, SMS, and other owned channels, while partnering closely with senior strategists, analytics, creative, and CRM activation teams.
This is an early‑career role designed for someone eager to learn how customer‑first, data‑informed strategy drives acquisition, retention, and long‑term value.
Responsibilities Strategy Support & Development
Support strategic development across brand, content, experience, and CRM initiatives
Contribute to strategic platforms, POVs, messaging frameworks, and strategic storytelling
Assist in developing creative and strategic briefs, including CRM and lifecycle considerations
Help ensure strategies align across channels, touchpoints, and moments in the customer journey
CRM & Lifecycle Strategy Support
Contribute to CRM strategy development across owned channels such as email and SMS, supporting acquisition, engagement, retention, and loyalty goals
Assist in defining audience segments, lifecycle stages, and messaging approaches in partnership with CRM and analytics teams
Help map customer journeys and identify key moments where CRM can drive relevance and performance
Support the development of campaign plans that translate CRM strategy into market‑ready programs
Partner with creative teams to ensure CRM messaging and content are grounded in audience insight and strategic intent.
Communication & Storytelling
Build clear, compelling presentations and strategy decks
Communicate insights in ways that make complex customer and data concepts accessible
Present research findings and strategic thinking internally with confidence and clarity (with direction)
Qualifications
1–3 years of experience in strategy, marketing, CRM, communications, analytics, or related fields
Exposure to CRM, lifecycle marketing, customer experience, or audience strategy is strongly preferred
Strong curiosity about people, behavior, and customer journeys
Comfort working with data and using insights to inform recommendations (not hands‑on execution)
Strong written and verbal communication skills
Experience building presentations in PowerPoint, Keynote, or Google Slides
Collaborative mindset and eagerness to learn in a fast‑paced, deadline‑driven environment
Positive, proactive problem‑solver
Additional information
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $53,960 - $71,610 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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This is an early‑career role designed for someone eager to learn how customer‑first, data‑informed strategy drives acquisition, retention, and long‑term value.
Responsibilities Strategy Support & Development
Support strategic development across brand, content, experience, and CRM initiatives
Contribute to strategic platforms, POVs, messaging frameworks, and strategic storytelling
Assist in developing creative and strategic briefs, including CRM and lifecycle considerations
Help ensure strategies align across channels, touchpoints, and moments in the customer journey
CRM & Lifecycle Strategy Support
Contribute to CRM strategy development across owned channels such as email and SMS, supporting acquisition, engagement, retention, and loyalty goals
Assist in defining audience segments, lifecycle stages, and messaging approaches in partnership with CRM and analytics teams
Help map customer journeys and identify key moments where CRM can drive relevance and performance
Support the development of campaign plans that translate CRM strategy into market‑ready programs
Partner with creative teams to ensure CRM messaging and content are grounded in audience insight and strategic intent.
Communication & Storytelling
Build clear, compelling presentations and strategy decks
Communicate insights in ways that make complex customer and data concepts accessible
Present research findings and strategic thinking internally with confidence and clarity (with direction)
Qualifications
1–3 years of experience in strategy, marketing, CRM, communications, analytics, or related fields
Exposure to CRM, lifecycle marketing, customer experience, or audience strategy is strongly preferred
Strong curiosity about people, behavior, and customer journeys
Comfort working with data and using insights to inform recommendations (not hands‑on execution)
Strong written and verbal communication skills
Experience building presentations in PowerPoint, Keynote, or Google Slides
Collaborative mindset and eagerness to learn in a fast‑paced, deadline‑driven environment
Positive, proactive problem‑solver
Additional information
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $53,960 - $71,610 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
#J-18808-Ljbffr