Direct Marketing Strategy Manager - Corporate
MGM Resorts International, Las Vegas, NV, United States
Direct Marketing Strategy Manager - Corporate page is loaded## Direct Marketing Strategy Manager - Corporatelocations:
Office - US, Las Vegas, NV 975 Kelly Johnson Drtime type:
Full timeposted on:
Posted Todayjob requisition id:
274147Las Vegas, Nevada**The SHOW comes alive at MGM Resorts International****THE JOB:**
As a Direct Marketing Strategy Manager, you will lead the strategy behind bold, data‐driven customer engagement campaigns for gaming and non‐gaming audiences. You will also own campaign performance end‐to‐end—turning insights into action to deliver targeted, meaningful experiences that drive revenue and maximize ROI—while operating within MGM Resorts International’s standards, policies, and best practices.
**THE DAY-TO-DAY:*** Sets the overall strategy and facilitation of all aspects of customer engagement campaigns for marketing efforts (including perpetual offer, transient offers, special offers, and events targeted at the Manager’s assigned customer group)* Proposes when to engage with customers, what type of engagement is optimal, and to whom within their assigned customer group to send specific campaigns based on expertise and historical performance* Collaborates with property marketing/brand teams to determine cross-property tradeoffs and campaign prioritization to get the highest return on investment* Responsible for coordinating with Commercial Analytics and Data Science teams to build “pro-formas” for the campaigns, including expected engagement (e.g., clicks, opens, etc.) response (e.g., bookings, spend, etc.), profit (attributable revenue less offer investments, campaign costs, etc.) and occupancy* Responsible for proposing specific tests to Personalization pilot teams to improve key metrics, in coordination with the Commercial Analytics and Data Science teams* Continuously improves campaigns relative to internal benchmarks including revenue and income; recommends progressive and best practice customer engagement campaigns; achieves key performance metrics* Execute on property-specific offer requests to implement customer-focused engagement strategy* Coordinate with Multi-channel Engagement team to manage contact strategy throughout the entire customer engagement life-cycle* Incorporate learnings from personalization pilots and input from Customer Growth teams into overall demand generation strategy* Work with Performance Measurement team to assess campaign success and understand areas of improvement* Facilitate customer engagement outcomes for their assigned customer groups* Assists in facilitation of Revenue Management Pacing meetings* Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s purpose, engagement, and respect commitment**THE IDEAL CANDIDATE:*** Must be 21 years of age or older* Has 3+ years of prior relevant experience* Experience in email campaign strategy is preferred**THE PERKS & BENEFITS:*** Wellness incentive programs to help you stay healthy physically and mentally* Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more* Free parking on and off shift at MGM Resorts properties* Health & Income Protection benefits (for eligible employees)* Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community**VIEW JOB DESCRIPTION:**Are you ready to **JOIN THE SHOW**At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth. Be part of a unique world filled with anticipation, entertainment and unparalleled experiences — combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture.
We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world.
MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences.We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at talent@mgmresorts.comWe are an Equal Opportunity Employer.
We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us.
For more information about MGM Resorts International, including our
and commitment to diversity and inclusion, please visit . For California residents, also see our
that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information. #J-18808-Ljbffr
Office - US, Las Vegas, NV 975 Kelly Johnson Drtime type:
Full timeposted on:
Posted Todayjob requisition id:
274147Las Vegas, Nevada**The SHOW comes alive at MGM Resorts International****THE JOB:**
As a Direct Marketing Strategy Manager, you will lead the strategy behind bold, data‐driven customer engagement campaigns for gaming and non‐gaming audiences. You will also own campaign performance end‐to‐end—turning insights into action to deliver targeted, meaningful experiences that drive revenue and maximize ROI—while operating within MGM Resorts International’s standards, policies, and best practices.
**THE DAY-TO-DAY:*** Sets the overall strategy and facilitation of all aspects of customer engagement campaigns for marketing efforts (including perpetual offer, transient offers, special offers, and events targeted at the Manager’s assigned customer group)* Proposes when to engage with customers, what type of engagement is optimal, and to whom within their assigned customer group to send specific campaigns based on expertise and historical performance* Collaborates with property marketing/brand teams to determine cross-property tradeoffs and campaign prioritization to get the highest return on investment* Responsible for coordinating with Commercial Analytics and Data Science teams to build “pro-formas” for the campaigns, including expected engagement (e.g., clicks, opens, etc.) response (e.g., bookings, spend, etc.), profit (attributable revenue less offer investments, campaign costs, etc.) and occupancy* Responsible for proposing specific tests to Personalization pilot teams to improve key metrics, in coordination with the Commercial Analytics and Data Science teams* Continuously improves campaigns relative to internal benchmarks including revenue and income; recommends progressive and best practice customer engagement campaigns; achieves key performance metrics* Execute on property-specific offer requests to implement customer-focused engagement strategy* Coordinate with Multi-channel Engagement team to manage contact strategy throughout the entire customer engagement life-cycle* Incorporate learnings from personalization pilots and input from Customer Growth teams into overall demand generation strategy* Work with Performance Measurement team to assess campaign success and understand areas of improvement* Facilitate customer engagement outcomes for their assigned customer groups* Assists in facilitation of Revenue Management Pacing meetings* Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s purpose, engagement, and respect commitment**THE IDEAL CANDIDATE:*** Must be 21 years of age or older* Has 3+ years of prior relevant experience* Experience in email campaign strategy is preferred**THE PERKS & BENEFITS:*** Wellness incentive programs to help you stay healthy physically and mentally* Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more* Free parking on and off shift at MGM Resorts properties* Health & Income Protection benefits (for eligible employees)* Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community**VIEW JOB DESCRIPTION:**Are you ready to **JOIN THE SHOW**At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth. Be part of a unique world filled with anticipation, entertainment and unparalleled experiences — combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture.
We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world.
MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences.We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at talent@mgmresorts.comWe are an Equal Opportunity Employer.
We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us.
For more information about MGM Resorts International, including our
and commitment to diversity and inclusion, please visit . For California residents, also see our
that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information. #J-18808-Ljbffr