Social Media Marketing Vice President

Social Media Marketing Vice President – Citi Location: New York, NYC (Hybrid – 3 days on site). Salary range: $129,840.00 – $194,760.00 plus incentive and retention awards. Compensation and benefits include medical, dental & vision coverage; 401(k); life, accident & disability insurance; wellness programs; paid time off and paid holidays. For additional information visit citibenefits.com . We are looking for a dynamic social media strategist to lead content and campaigns that amplify our brand and drive business impact for the consumer cards business and other key company priorities. As a key member of the Advertising, Experiential, and Social Media team within the US Consumer Cards business, you will shape how Citi shows up and drives impact across social media channels. Responsibilities Lead end-to-end social media strategies and campaigns from brief to launch across platforms, supporting Citi products, services, and partnerships across paid, owned, and earned channels. Develop clear briefs for agency partners and oversee content creation, ensuring alignment with brand and business goals. Partner with media teams to plan, execute, and optimize paid social campaigns. Manage legal reviews and compliance for all social content. Deliver reporting and insights to senior leadership and partners, highlighting impact and opportunities. Foster cross‑functional collaboration to integrate social into prioritized marketing initiatives. Drive innovation by adopting emerging platforms and creative strategies. Identify and implement process efficiencies and cost‑saving opportunities. Serve as a social media subject‑matter expert for sponsorships, influencers, and partnerships. Lead on thought‑leadership and knowledge‑sharing by socializing best practices across the organization. Skills & Qualifications 5–8 years of experience managing social media programs (brand or agency); financial services experience a plus. Deep knowledge of social media trends, best practices, and platform capabilities. Strong creative vision with attention to detail. Analytical mindset with expertise in social KPIs and influencer metrics. Proven ability to manage multiple projects and collaborate cross‑functionally. Excellent communication and presentation skills. Experience working with social media management platforms. Experience leading and supporting paid social media campaigns. Other Key Logistics Hybrid location role – on‑site at Citi’s NYC Tribeca office 3 days per week. Occasional travel possible. Anticipated Posting Close Date Jan 15, 2026 Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster. #J-18808-Ljbffr