Senior Graphic Designer - Touchland

About Touchland Touchland is a beauty-inspired personal care brand which creates self‑care products that go beyond functional needs, transforming everyday moments into daily delights. The company first launched its award‑winning Power Mist, a hand sanitizer best known for its innovative design, elevated formulations and uplifting scents. Since Touchland's founding, Power Mist has received over two dozen beauty awards including four Allure Best of Beauty Awards. Touchland's founder and CEO Andrea Lisbona has also been recognized by Inc. Magazine and EY as a leading female founder within the beauty industry. The brand has executed noteworthy product collabs with the likes of Disney, Hello Kitty, Smiley and BLACKPINK and has become beloved by celebrities and consumers alike. Touchland offers a variety of distinct formats including the travel‑sized Power Mist (available in 19 scents and 2 premium formulations), the new Power Essence (available in 8 scents) and an enviable lineup of on‑the‑go accessories. Today, the brand is carried in Sephora and Ulta Beauty retail doors (among others) across the US, Canada, the Middle East as well as on Amazon.com and Touchland.com. About the Role We're seeking a Senior Graphic Designer to lead the creation of visually compelling, brand‑consistent designs across digital, packaging, retail, and campaign touchpoints. This role blends conceptual thinking with hands‑on execution, helping evolve Touchland's visual identity and ensuring creative excellence across all platforms. Work Environment Hybrid: This is a hybrid role based in New York City and requires in‑person attendance on Monday, Tuesday, and Thursday, with remote work options on Wednesday and Friday. Role Accountabilities and Responsibilities Brand & Visual Storytelling Translate the Touchland brand identity into compelling, consistent visual assets across digital and physical touchpoints. Uphold and evolve the brand's visual guidelines to ensure a cohesive experience across platforms and channels. Support campaign ideation and development, bringing a creative perspective to storytelling that connects with our community and stands out in a crowded beauty landscape. Translate creative briefs into emotionally resonant concepts aligned with Touchland's design DNA. Digital & Social Media Design Design performance‑driven creative for paid media (Meta, TikTok, Google), ensuring all assets align with brand and performance objectives. Create engaging organic social content and templates, including story layouts, reels thumbnails, UGC overlays, and motion/animated graphics when needed. Collaborate with the social team to iterate on content that is reactive, trend‑driven, and brand‑relevant. Continuously test and optimize visual approaches for click‑through, engagement, and retention. E‑commerce & CRM Assets Design visual assets for Touchland.com including homepage modules, product pages, promotional banners, and landing pages. Design visual assets for email and SMS campaigns, working within brand guidelines to bring freshness and visual impact to recurring and campaign‑based sends. Partner with marketing and digital teams to ensure assets meet creative, UX, and performance expectations. Retail, Packaging & Merch Support retail design initiatives including in‑store signage, endcap displays, planograms, and event visuals. Assist with the creation of packaging design, dielines, and product extensions in collaboration with the Creative Director and product development team. Design touchpoints for brand collaborations (e.g., Disney, Hello Kitty, Crocs), ensuring partner and brand guidelines are met with creative excellence. Contribute to the development of new merch and accessories from concept to execution. Creative Direction & Creative Support Contribute to creative concepting sessions and moodboarding for launches, campaigns, and new product storytelling. Assist on set during photoshoots (e‑comm, lifestyle, campaign), supporting layout planning, styling, and real‑time feedback. Collaborate with external partners, freelancers, or studios as needed to ensure consistency and quality of deliverables. Provide production‑ready files to vendors and printers with an understanding of print requirements and specifications. Creative Operations & Collaboration Work closely with the Creative Director, cross‑functional stakeholders, and project managers to meet timelines and brand standards. Manage multiple design projects at once, proactively communicating capacity and timelines. Organize and maintain a structured file system, ensuring assets are easily accessible and up‑to‑date. Participate in creative reviews with an openness to feedback and commitment to iterating quickly. Education and Experience Bachelor's Degree required. 5+ years of experience in graphic design (preferably within beauty, fashion, lifestyle, or consumer goods). Demonstrates elevated design taste, brand storytelling, and multi‑platform thinking across print, OOH, digital, packaging and 360 marketing campaigns. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma a plus. Strong understanding of typography, layout, and color theory. Experience in motion graphics or video editing (After Effects, Premiere) is a plus. Highly detail‑oriented, organized, and able to manage multiple projects simultaneously. Strong communication skills and collaborative spirit—eager to contribute and grow in a fast‑paced, ambitious team. Passionate about aesthetics, innovation, and the future of beauty. Preferred Qualifications Have worked with beauty, skincare, or fragrance brands. Are a self‑starter who thrives on both direction and autonomy. Love turning visual trends into branded moments. Are curious, resourceful, and endlessly inspired. Compensation and Benefits The U.S. base salary range for this full‑time position is $110,900 - $160,000. This position is also eligible for a bonus. As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan. The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job‑related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities. For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/ #J-18808-Ljbffr