Luxury Travel & Hospitality Digital Marketing Executive

Modern Currency PR, an award-winning luxury travel & hospitality PR and digital agency specializing in bespoke PR and digital marketing campaigns for the world's most renowned hospitality brands is currently seeking a Digital Marketing Executive to join the agency's growing Digital Studio. Although this is a remote position, all candidates must be based in Los Angeles.

The Digital Marketing Executive must have an innate hunger & passion for all things travel & hospitality (food, travel, etc.), and a strong handle on the latest and greatest social media disciplines. The ideal candidate must be highly organized, creative, and possess a willingness to deploy a scrappy and proactive approach to driving digital campaigns for the agency’s award-winning luxury travel & hospitality clients. The Digital Marketing Executive must possess at least 3-5 years of direct experience in social media strategy/management, with a true go-getter mentality. This position will co-exist with our PR campaigns, supporting collaborative digital opportunities for clients alongside a team of seasoned senior-level media industry professionals within an engaging boutique agency environment.

Duties and Responsibilities, include but are not limited to:  

You will be expected to use your own independent judgment and discretion in performing the following anticipated duties:

Client Service Responsibilities

• Support MCPR Digital Strategy as part of the Digital Studio Division, influencer vetting, on-site photo shoots, and social media direction for relevant clients alongside the agency’s social platforms (IG, Twitter/X, LinkedIn, TikTok, etc.)
• Service 4 – 5 top-tier client digital & social media accounts including MCPR Digital/Social; will report to Digital Marketing Manager & agency President
• Contribute to developing and ideating creative social media & digital ideas for client social plans, agendas, quarterly audits, and EOY Digital Recaps
• Develop a cadence, style, and strategy for each client to ensure follower growth, posting consistency, optimal engagement, and accessibility
• Visit local clients on a bi-monthly or monthly basis to create fresh on-trend photo/video content
• Assist in staffing on-property and in-studio shoots with digital & social media clients for the agency
• Build targeted social media & influencer and social media editor distribution lists and actively pitch, liaise, and engage on behalf of social media clients to secure meaningful, consistent, and goal-oriented results
• Social Media monitoring and reporting for client-related social media coverage; draft merchandising emails to share digital results with clients on a real-time basis
• Develop administrative social media documents, including adding Digital discussion points to bi-weekly and monthly meeting/call agendas, quarterly PR/Social Plans, weekly and monthly client activity reports
• Participate in bi-weekly and monthly agenda meetings/calls
• Familiarity with digital and social media software and platforms including Later.com, Canva, Influencity, SharePoint, CapCut, Temply, etc.
• Responsible for reactive vetting & providing POV for influx of influencer requests on a daily basis for a variety of digital clients
• Maintain & set parameters for on-brand and mutually beneficial social media editor & influencer visits, trips & partnerships
• Consistently engage with followers across the various platforms and respond to messages/inquiries in a timely manner and facilitate social media influencer request/visits and conduct proactive outreach to influencers or partners who are on-brand and can help organically raise awareness
• Create monthly Digital Reports for each Digital Client showcasing growth, engagement, and analyzing trends
• Update and upkeep client folders on the server 
• Support the onboarding and training of new Digital Interns, ensuring effective workflows and collaboration (quarterly)

Qualifications

• 3-5 years of social media experience in hospitality and/or travel, preferably in an agency setting
• Based in sunny Los Angeles, California + ability to thrive in a remote working situation
• Ability to travel for client needs; must have personal transportation
• Advanced proficiency in Microsoft Office, Google Suite & Canva, Later, CapCut, Temply etc.
• Excellent verbal and written communication skills alongside excellent grammar and proofreading skills, including an in-depth knowledge of AP Style
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• High-energy, positive self-starter who is willing to go above and beyond to make a difference in a dynamic organization
• Creative problem solver and decision-maker
• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion and acute attention to detail; The devil is in the details!
• Ability to think strategically but act tactically

Skills Required:

• Passionate: A passion for travel, hospitality, social media, cultivating big, game changing digital ideas, and helping our accounts grow
• Detail-Oriented: Appreciates the art of dotting I’s and crossing T’s; The devil is in the details
• Social Media Enthusiast: Social media junkie–there’s no such thing as reading/watching/engaging/posting too much—bonus points for pop culture acumen and wicked photo skills
• Team Player: Work alongside teammates and clients with professionalism, punctuality, and problem-solving skills, while maintaining a sense of humor
• Strategic: Has the ability to really dig deep into client goals to help teams secure meaningful and impactful social media content
• Creative: Enjoys helping teams create social media accounts that make others say "Why didn’t we think of that?”
• Self-Proclaimed Speed Demon: Love of a fast-paced environment and the satisfaction of a busy yet productive day
• Flexible: Flexibility and a desire for endless possibilities; Modern Currency is a dynamic, ever-evolving company that thinks beyond black and white
• Growth Mindset: Excitement for growth, new ideas, and new ways of doing things in a place you're thrilled to call home
• Innovative: Eager to help develop and strategize creative partnerships and alliances that keep clients ahead of the curve