Senior Product Marketing Manager – AdTech

Trident Consulting is seeking a "Senior Product Marketing Manager – AdTech" for one of our clients in "San Francisco, CA " A global leader in business and technology services.

Job Title: Senior Product Marketing Manager – AdTech

Location: San Francisco, CA

Pay Rate: $66/hr on W2

Duration: 8+ Months (Extension possible)

Job Summary

• We are seeking a Product Marketing Manager to drive go-to-market strategy, product positioning, and adoption for the Client’s Ads & Promotions platform. This role sits at the intersection of product, marketing, and data, focused on scaling B2B advertising solutions for enterprise customers.

Key Responsibilities

• Lead go-to-market (GTM) strategy for new and existing ad products
• Define product positioning, messaging, and value proposition
• Drive B2B marketing programs to increase adoption and engagement
• Partner with Product, Sales, Strategy, and Analytics teams
• Leverage customer insights and data to influence product roadmap
• Execute campaigns and experiments to achieve product-market fit
• Analyze performance metrics and optimize marketing effectiveness

Mandatory Skills & Experience

• 6+ years in Product Marketing / AdTech / B2B Marketing

Strong experience in:

• Go-to-Market Strategy (GTM)
• Product Positioning & Messaging
• Digital Advertising / AdTech platforms

Proven ability to:

• Drive product adoption and growth
• Work with cross-functional teams (Product, Sales, Marketing, Analytics)

Strong analytical skills:

• Market sizing, forecasting, campaign analysis
• Data-driven decision making

Preferred Skills

• Experience in: E-commerce, CPG, or Restaurant industry
• Working with enterprise clients or agencies
• Knowledge of: SQL / data analysis tools

Key Skills (Keywords)

• Product Marketing
• Go-to-Market Strategy
• B2B Marketing
• AdTech / Digital Advertising
• Product Positioning
• Customer Insights
• Data Analysis
• Cross-functional Collaboration

About Trident Consulting

Trident Consulting is an award-winning staffing and consulting firm headquartered in San Ramon, CA. Since 2005, we’ve partnered with Fortune 500 and high-growth companies to deliver high-quality talent across technology, engineering, business operations, and professional services.

We specialize in contract, contract-to-hire, and direct hire placements, supporting roles across IT, data & analytics, cloud, cybersecurity, finance & accounting, HR, operations, and more. With a strong focus on hard-to-fill and niche positions, our global recruiting engine enables us to deliver speed, quality, and scale.