Vice President Marketing

T3 Sixty is working with a client who is actively searching for a Vice President of Marketing in Plano, Texas.

The Vice President of Marketing will lead the company’s marketing strategy, team, and performance, ensuring marketing that strengthens the brand, supports agent productivity, improves retention and recruiting efforts, and delivers measurable business results. This role requires a hands-on, strategic leader who can evaluate what is working, identify what needs to evolve, and guide the organization into its next chapter without disrupting the strong foundation already in place.

This leader will serve as a highly visible partner to the President and executive team, helping the company sharpen how it tells its story in the marketplace and how it positions itself to agents, consumers, and the broader real estate community. The right person will bring fresh thinking, strong business judgment, and the ability to unify brand strategy, field support, and team execution in a way that helps the organization grow and compete more effectively.

Roles and Responsibilities

1. Lead the overall marketing strategy for the company, aligning initiatives with brokerage growth, recruiting, retention, and agent productivity goals.
2. Serve as the company’s brand champion, ensuring consistent messaging, brand standards, and market positioning across all offices and channels.
3. Assess the current marketing function and identify opportunities to improve team structure, priorities, processes, and performance.
4. Develop and execute marketing programs that support both consumer-facing brand awareness and agent-facing business development.
5. Establish KPIs and clear measures of success for marketing initiatives, and use data to improve decision-making and resource allocation.
6. Partner closely with executive leadership to improve how the company tells its story internally and externally.
7. Strengthen the company’s recruiting and retention efforts by creating more compelling, relevant, and differentiated messaging for agents.
8. Lead and develop the marketing team, creating an environment that encourages collaboration, accountability, creativity, and growth.
9. Work closely with field leadership and agents to ensure marketing resources and initiatives are practical, valuable, and aligned with business needs.
10. Oversee marketing operations, vendor relationships, tools, and workflows to ensure strong execution and scalable support across the organization.

Minimum Requirements

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience
• 5-7+ years of marketing experience, including at least 3 years in a leadership role
• Experience leading marketing strategy and execution in residential real estate, brokerage, or a related service business
• Demonstrated ability to lead teams, build alignment, and improve organizational effectiveness
• Strong understanding of brand strategy, recruiting and retention messaging, and field-facing marketing support
• Experience managing budgets, measuring ROI, and using performance data to guide decisions
• Excellent communication, presentation, and interpersonal skills

Candidate Profile

The ideal candidate is a smart, grounded marketing leader who is driven by impact, not title. This person rolls up their sleeves and does what needs to get done, bringing an enterprising, solutions-oriented mindset to the role. They thrive in a collaborative environment, working across teams rather than in silos, helping create alignment and momentum across the organization.

This leader is flexible, open-minded, and comfortable challenging the status quo in a thoughtful way. They bring fresh perspective without disrupting what is already working, and focus on driving progress while earning team buy-in. They are not someone who wants to “blow things up,” but instead can assess, refine, and improve in a way that supports the company’s long-term success.

Just as importantly, this person is an encouraging and empowering leader who elevates those around them. They help team members step up, grow, and contribute at a higher level, fostering and supporting a collaborative, high-performing, and forward-thinking environment.