Marketing & Community Lead (Remote or Hybrid)

Company Description

Past Midnight is a premium eyewear brand built around bold design and the idea that great frames can shift how you show up — from day to night. We’re looking for someone to own and evolve our marketing presence and community. We’re looking for a strategic thinker who can translate our ideas into a clear marketing plan — one that builds our community and feels deeply rooted in our brand DNA.

What You’ll Do

• Build and manage our digital channels (we supply all creative)
• Develop growth strategies that go beyond posting (series, formats, collaborations, etc.)
• Analyze performance and continuously refine approach
• Bring ideas for how to deepen our community — events, activations, partnerships, and moments that extend beyond digital
• Collaborate on light founder-level content strategy (voice, positioning, storytelling)

What We’re Looking For

• Strong taste and a clear point of view (this matters more than anything)
• Ability to think strategically, not just execute
• Deep understanding of what’s working in marketing right now — and what’s next
• Strong writing instincts (short-form, social-native voice)
• Someone who can take ownership and move quickly without a lot of hand-holding

We’re looking for a part-time freelance partner who can help organize and structure our marketing strategy.

What This Role Is Not

• Not a content creation role (we handle all filming and production)
• Not scheduling posts — we want someone thinking bigger about brand growth and community

Bonus

• Experience with fashion, accessories, or luxury brands
• Experience with IRL activations, events, or community building
• Freelance background

Structure

• Contract / part-time / freelance
• Flexible, but looking for someone who can be consistently involved and proactive
• Available as remote or hybrid in Miami, FL