Digital Marketing Experience Lead

Title: Digital Marketing Lead

Estimated Contract Duration: 6 months

Location: Beaverton, OR

Work Model: Onsite Monday- Thursday; Friday’s Remote

Estimated Pay Rate: 48-58/hour

Exact compensation may vary based on several factors, including skills, experience level, and education. Benefit packages for this role includes medical, dental, and vision insurance

Desired Skills and Experience

• BA/BS in Business, Marketing, Communications, or Design.
• 2–4+ years in digital marketing roles (website, app, email, push), ideally working in highly matrixed organizations.
• Proven ability to manage multiple priorities in a fast-paced environment. Excellent written and verbal communication skills, including presentations.
• Strong analytical skills and experience using qualitative and quantitative data to drive decisions.
• Familiarity with tools like AirTable, Figma and Tableau.
• Previous project management experience in maintaining digital marketing channels for a multi-channel retailer

Overview:

As a Digital Marketing Experiences Lead, you will play a critical role in shaping the brand presence across .com, App and targeted communication channels (email and push). You’ll connect the emotion of the brand to athletes through innovative digital strategies that drive engagement, retention/acquisition, and brand affinity. You will also act as a strategic owner of a key sport, influencing how it comes to life across campaigns and 365 experiences. This includes informing and influencing sport[1]specific digital strategies, driving innovation on and off our platforms, and aligning our organization with the energy of sport, sport culture, and innovation against the backdrop of sport moments. You will work with key partners throughout the marketing briefing to publishing process include: Digital Brand Marketing, Integrated Media, Creators, marketing operations, business, merchants, authoring, and analytics teams.

You will partner with cross-functional teams to provide strategic thought leadership across targeted comms and flagship experience journeys aligned to seasonal and fiscal strategies and goals. Our Digital Marketing Experiences Leads are responsible for end-to-end planning and programming of various content across campaign and trigger emails and app push/inbox, and App/.com experiences, which includes developing marketing and creative briefs, defining the linking strategy, reviewing creative and QAing final deliverables while ensuring launch dates are met with precision. You will provide feedback based on channel best practices, consumer insights, and strategic goals of the brand and business. You will own creating a relevant and personalized experience at scale for our consumers while balancing developing specialists, leading special projects, removing blockers and escalating issues to right leaders.