Brand Manager

WHO IS 7 BREW... 7 Brew is a rapidly expanding drive-thru beverage experience with over 600+ locations across 38 states in the U.S. We are one of the fastest-growing QSR brands in the country. We’re passionate about crafting delicious, unique beverages while delivering a fast, friendly customer experience. We believe in creating a vibrant, energetic work environment where team members can grow, thrive, and have fun. Our mission is simple: Cultivate Kindness, one tasty drink at a time. WHAT’S BREWING IN THIS ROLE... The Brand Manager will help shape the future of 7 Brew by driving the strategy, storytelling, and go-to-market execution behind some of the most exciting products, promotions, and cultural moments in QSR. This role sits at the intersection of creativity, consumer insight, and operational excellence — bringing bold ideas to life while ensuring every campaign stays true to our energetic, kind, and fan-loved brand. You’ll be part strategist, part storyteller, part conductor — connecting the dots across creative, digital, operations, loyalty, and field teams to ensure our brand shows up with consistency and impact. From product launches to national campaigns to in-store experiences, you’ll help bring 7 Brew’s spirit to life across every touchpoint. The ideal candidate thrives in fast-paced environments, loves understanding what makes consumers tick, and is energized by making things happen across a quickly growing brand. THE FLAVOR YOU ADD... Brand Strategy & Planning Support the development and evolution of 7 Brew’s brand strategy, positioning, and messaging Build integrated brand and promotional calendars that bring exciting moments to life throughout the year Translate consumer insights, market trends, and performance data into actionable strategies Campaign Development & Execution Lead cross-functional campaign planning for product launches, seasonal promotions, and brand moments Partner closely with Creative and Digital teams to bring campaigns to life across social, email, web, in-store, paid media, and the drive-thru experience Develop clear, insight-driven briefs that inspire breakthrough creative Product & Innovation Marketing Collaborate with Product and Operations on new beverage launches and menu innovation Assist in naming, positioning, and storytelling around new items Support testing and learning for new product concepts Cross-Functional Collaboration Work alongside Operations, Field Marketing, and Retail teams to ensure brand consistency across all touchpoints Partner with Loyalty and CRM teams to amplify campaigns and deepen guest engagement Coordinate with external agencies, production partners, and vendors as needed Insights, Performance & Optimization Monitor brand health, consumer sentiment, and competitive landscape Analyze campaign results and share insights to inform ongoing optimization Track KPIs for brand, digital, and promotional performance Brand Stewardship Serve as a champion for the 7 Brew brand voice, personality, and creative standards Ensure every piece of communication reflects our culture of kindness, energy, and fun Help evolve brand guidelines and internal playbooks as the brand grows MUST-HAVE INGREDIENTS... Experience & Expertise 3–6 years of experience in brand management, consumer marketing, QSR/retail marketing, or CPG brand roles Proven experience defining or supporting brand strategy, campaign development, or product marketing Strong understanding of integrated marketing: digital, social, in-store, and brand activation Experience managing cross-functional projects in fast-paced, high-growth environments Skills & Attributes A mix of strategic thinker + doer — comfortable zooming out to big ideas and zooming in on execution details Consumer-obsessed with a passion for uncovering insights that drive brand love Highly collaborative, communicative, and energized by working across teams Organized, agile, and comfortable managing multiple projects and deadlines Strong presentation, storytelling, and brief-writing skills High-energy, curious, creative, and always looking for ways to elevate the brand Additional Requirements Experience in QSR, beverage, retail, hospitality, or consumer lifestyle brands preferred Familiarity with campaign tracking, analytics platforms, or consumer research tools a plus Ability to relocate to NW Arkansas and travel as needed