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Part-Time E-Commerce Growth Strategist - Fashion

24 Seven Talent, New York, NY, United States


Client Overview:

Our client is a luxury fashion brand and they are seeking a Part-Time Ecommerce Growth Strategist to join their team.

**Experience working with Shopify in an ecommerce environment is required

Role Overview:

The Part-Time Ecommerce Growth Strategist will take ownership of both strategy and execution across the Shopify storefront. This role is highly hands-on, requiring someone who can identify growth opportunities through data analysis and immediately implement improvements within the site. The position focuses on optimizing the full funnel-from initial site visit to completed purchase-while continuously refining the user experience and merchandising strategy on a weekly basis.

Part-Time Ecommerce Growth Strategist Responsibilities:

• Evaluate and optimize the end-to-end conversion funnel to improve user progression and reduce drop-off • Enhance product detail pages through improved layout, messaging, and merchandising techniques • Identify and implement strategies to increase average order value, including bundling and upselling • Execute A/B testing initiatives and iterate based on performance insights • Develop and apply SEO strategies to improve search visibility for product and collection pages • Optimize on-site content and structure to drive qualified organic traffic • Lead homepage and collection page updates based on performance data and seasonal priorities • Manage ongoing merchandising, including product placement and navigation improvements • Perform regular updates directly within Shopify, including product and collection management • Ensure the site remains visually compelling and aligned with brand direction • Collaborate with designers or developers when more advanced updates are required • Produce weekly performance reports highlighting key metrics, trends, and opportunities • Translate analytics into actionable steps that directly impact revenue growth • Maintain dashboards and tracking within Shopify and GA4

Part-Time Ecommerce Growth Strategist Qualifications:

• Demonstrated experience working with Shopify in an ecommerce environment • Strong background in conversion rate optimization (CRO) and user experience (UX) • Ability to independently execute changes within Shopify themes and backend • Solid understanding of ecommerce merchandising principles, especially in fashion • Proficiency in Google Analytics (GA4) and performance tracking tools • Knowledge of SEO best practices and on-site optimization techniques • Analytical mindset with the ability to turn data into actionable insights • Comfortable balancing strategic thinking with hands-on implementation • Detail-oriented with a strong focus on continuous improvement and testing