Mgr Email Marketing
Aircraft Owners and Pilots Association, Frederick, MD, United States
Mgr Email Marketing
The Email Marketing Manager will be experienced in Salesforce Marketing Cloud (or comparable marketing platform), goal-oriented, and driven by results. This role will be responsible for development and delivery of emails, SMS, and Push campaigns from end-to-end journeys. The incumbent in this role will partner with internal stakeholders to develop data-driven strategies and increase KPIs. The ideal candidate will thrive in a fast-paced team environment and possess a high aptitude to learn. Essential duties include: Leading, developing, and managing a team of email marketers Primarily responsible for development and execution of email, SMS, and Push communications from end-to-end Driving the organizations reach through awareness, consideration, acquisition, retention, transactional, and onboarding initiatives Working closely with cross-functional teams to create, execute, and measure integrated email programs to drive the business Partnering with marketing leads to develop list criteria/segmentation requirements for campaigns to reduce operational timelines and increase efficiency Refining segmentation strategies and enhancing targeting based on data driven results Conceptualizing and initiating tests to continually improve key metrics across programs Assisting in the development of analytics dashboards and analyzing campaign metrics to drive day-to-day business decisions and determine future initiatives Identifying and delivering process improvements to increase speed to market Working closely with IT to resolve issues, data flows, or other discrepancies Managerial responsibilities include: Leadership and performance management Workforce planning and team management Compliance and policy enforcement Required qualifications include: Bachelors degree or equivalent work experience 5+ years related experience Experience building content, creating journey automations, and audience definition Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction Ability to innovate and drive efficiencies that increase impact Excellent project management skills Ability to manage both creative requirements and operational needs Preferred qualifications include: 1+ years Salesforce (or comparable platform) administrator experience Salesforce Certified Marketing Cloud Email Specialist Certification Salesforce Certified Administrator Certification Salesforce Certified Marketing Cloud Consultant Certification Experience with enterprise analytics platforms such as Google and SQL Working conditions include: This position works in an office setting Typical working hours are 8:30 am 5 pm, Monday through Friday, with a one-hour lunch break Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions when attending aviation-related events, including exposure to higher altitudes and confined spaces, if in a general aviation aircraft This position may require up to 5% travel. Potential travel may include local community or networking events, as well as industry-related seminars. Travel is by aircraft (general aviation and commercial) and by road or public transit Physical demands include: Sit for extended periods while working at a computer or attending meetings Use hands and fingers to operate a computer keyboard, mouse, and other office equipment Communicate effectively via email, phone, and in person, which requires clear speech, hearing, and vision Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment Occasionally stand, walk, and reach with hands and arms during the course of normal office activities Additional information: This position is located at AOPA's Frederick, MD, office The salary range for this position is: $70,000 - $76,000, depending on education and experience Benefits include: Flight Training, Annual Flight Proficiency Program, Medical, Dental, and Vision insurance, Flexible Spending Plans, Health Savings Plan, 401(k) Retirement Plan, Company paid Short and Long-term Disability Insurance, Company paid Life Insurance and AD&D insurance, Paid Time Off, Paid Holidays, Personal days, Volunteer day, Work From Home Fridays, Paid Parental Leave, AOPA Membership, Employee Assistance Program, Wellness Program, Gym Reimbursement Program, Supplemental insurance options, Tuition Reimbursement Program, Discount on AOPA swag, Business casual dress code, Free coffee, tea, hot cocoa Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
The Email Marketing Manager will be experienced in Salesforce Marketing Cloud (or comparable marketing platform), goal-oriented, and driven by results. This role will be responsible for development and delivery of emails, SMS, and Push campaigns from end-to-end journeys. The incumbent in this role will partner with internal stakeholders to develop data-driven strategies and increase KPIs. The ideal candidate will thrive in a fast-paced team environment and possess a high aptitude to learn. Essential duties include: Leading, developing, and managing a team of email marketers Primarily responsible for development and execution of email, SMS, and Push communications from end-to-end Driving the organizations reach through awareness, consideration, acquisition, retention, transactional, and onboarding initiatives Working closely with cross-functional teams to create, execute, and measure integrated email programs to drive the business Partnering with marketing leads to develop list criteria/segmentation requirements for campaigns to reduce operational timelines and increase efficiency Refining segmentation strategies and enhancing targeting based on data driven results Conceptualizing and initiating tests to continually improve key metrics across programs Assisting in the development of analytics dashboards and analyzing campaign metrics to drive day-to-day business decisions and determine future initiatives Identifying and delivering process improvements to increase speed to market Working closely with IT to resolve issues, data flows, or other discrepancies Managerial responsibilities include: Leadership and performance management Workforce planning and team management Compliance and policy enforcement Required qualifications include: Bachelors degree or equivalent work experience 5+ years related experience Experience building content, creating journey automations, and audience definition Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction Ability to innovate and drive efficiencies that increase impact Excellent project management skills Ability to manage both creative requirements and operational needs Preferred qualifications include: 1+ years Salesforce (or comparable platform) administrator experience Salesforce Certified Marketing Cloud Email Specialist Certification Salesforce Certified Administrator Certification Salesforce Certified Marketing Cloud Consultant Certification Experience with enterprise analytics platforms such as Google and SQL Working conditions include: This position works in an office setting Typical working hours are 8:30 am 5 pm, Monday through Friday, with a one-hour lunch break Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions when attending aviation-related events, including exposure to higher altitudes and confined spaces, if in a general aviation aircraft This position may require up to 5% travel. Potential travel may include local community or networking events, as well as industry-related seminars. Travel is by aircraft (general aviation and commercial) and by road or public transit Physical demands include: Sit for extended periods while working at a computer or attending meetings Use hands and fingers to operate a computer keyboard, mouse, and other office equipment Communicate effectively via email, phone, and in person, which requires clear speech, hearing, and vision Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment Occasionally stand, walk, and reach with hands and arms during the course of normal office activities Additional information: This position is located at AOPA's Frederick, MD, office The salary range for this position is: $70,000 - $76,000, depending on education and experience Benefits include: Flight Training, Annual Flight Proficiency Program, Medical, Dental, and Vision insurance, Flexible Spending Plans, Health Savings Plan, 401(k) Retirement Plan, Company paid Short and Long-term Disability Insurance, Company paid Life Insurance and AD&D insurance, Paid Time Off, Paid Holidays, Personal days, Volunteer day, Work From Home Fridays, Paid Parental Leave, AOPA Membership, Employee Assistance Program, Wellness Program, Gym Reimbursement Program, Supplemental insurance options, Tuition Reimbursement Program, Discount on AOPA swag, Business casual dress code, Free coffee, tea, hot cocoa Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.