Digital Advocacy Strategist
Environmental Law & Policy Center, Chicago, IL, United States
The Environmental Law & Policy Center is seeking a Digital Advocacy Strategist in Chicago, IL. This role involves creating and executing digital strategies to enhance visibility and engagement for environmental advocacy campaigns. Responsibilities include developing multi-channel digital campaigns, writing content for various platforms, and increasing audience engagement. Ideal candidates should have expertise in digital media and experience in advocacy campaigns. The position offers a hybrid work environment.
Location Chicago, IL (hybrid work environment)
Hours per Week 40
Reports To Chief Communications Officer
Job Summary The Digital Advocacy Strategist will be a key member of ELPC’s Communications team. They will create and execute the digital strategy to raise visibility and activate people around ELPC’s work, priority issues, major reports and policy papers, experts, online fundraising, and advocacy campaigns. This position will serve as the digital campaigner working with ELPC’s core priority issue teams and will be responsible for planning, drafting, and executing digital advocacy and engagement campaigns across the Midwest.
Essential Job Functions
Develop and execute integrated, multi‑channel digital campaigns in support of national, regional, and state issues across the Midwest and nationally.
Develop and execute strategies to increase and engage ELPC’s audience, and drive online fundraising and engagement through innovative campaign tactics.
Write and edit email action alerts, social media copy (primarily LinkedIn, Instagram, Facebook, X, Bluesky and others as strategic), digital ad copy, copy for graphics, and more.
Work with colleagues to develop and execute strategies for promotion and awareness of ELPC’s brand, priority issues, major reports, events, and other public education and engagement opportunities related to ELPC campaigns.
Expand ELPC’s thought leadership by helping to promote ELPC experts.
Work with the broader Communications Team to provide project management support for advocacy campaigns, including project intake, content creation, scheduling, launch/execution, and quality control.
Execute paid and earned lead generation strategies.
Regularly report digital metrics and takeaways from multi‑channel campaigns.
As needed, represent ELPC in person at local on‑the‑ground events and produce social media coverage of offline events related to campaigns.
Education & Experience
Bachelor’s degree in a related discipline.
7–10 years of progressive work experience in digital and social media advocacy, ideally at a regional or national nonprofit advocacy organization, public policy group, or campaign; experience in climate and/or environmental campaigning preferred.
Knowledge, Skills & Abilities
Refined writing skills with a knack for distilling scientific and legal terms into short, compelling copy for a digital audience.
Self‑driven individual with strong organizational and project management skills; detail oriented, able to manage shifting priorities, organize time, identify resources, and meet hard deadlines.
In‑depth familiarity with advocacy campaigns and the ability to navigate changing and fast‑moving dynamics quickly.
Experience with eCRMs and other digital advocacy tools and their technical capabilities relating to digital strategy and campaign planning.
Excellence in creating and launching geo‑targeted and paid social media campaigns.
Strong interpersonal, collaboration, and communication skills; ability to build relationships and coordinate across different departments, locations, seniority levels, and work styles.
Experience with social media graphic creation and short digital video creation a plus.
Working knowledge of social media tools (Sprout Social, Unicode, Bitly, etc.) a plus.
A passion and commitment for protecting the environment and ELPC’s mission and values.
Estimated Travel
Negligible overnight travel; local travel within the Chicago area to cover events as needed.
Special Requirements
Some evening and weekend hours may be required during peak times and events.
Compensation
$90,000 – $97,500 annually + attractive benefits package including an excellent health plan, employer match to Health Savings Account, dental and vision insurance, vacation, sick days, and year‑end winter shutdown, free gym membership and a 403(b) employer contribution/match of 4%, growing up to 12% over time.
#J-18808-Ljbffr
Location Chicago, IL (hybrid work environment)
Hours per Week 40
Reports To Chief Communications Officer
Job Summary The Digital Advocacy Strategist will be a key member of ELPC’s Communications team. They will create and execute the digital strategy to raise visibility and activate people around ELPC’s work, priority issues, major reports and policy papers, experts, online fundraising, and advocacy campaigns. This position will serve as the digital campaigner working with ELPC’s core priority issue teams and will be responsible for planning, drafting, and executing digital advocacy and engagement campaigns across the Midwest.
Essential Job Functions
Develop and execute integrated, multi‑channel digital campaigns in support of national, regional, and state issues across the Midwest and nationally.
Develop and execute strategies to increase and engage ELPC’s audience, and drive online fundraising and engagement through innovative campaign tactics.
Write and edit email action alerts, social media copy (primarily LinkedIn, Instagram, Facebook, X, Bluesky and others as strategic), digital ad copy, copy for graphics, and more.
Work with colleagues to develop and execute strategies for promotion and awareness of ELPC’s brand, priority issues, major reports, events, and other public education and engagement opportunities related to ELPC campaigns.
Expand ELPC’s thought leadership by helping to promote ELPC experts.
Work with the broader Communications Team to provide project management support for advocacy campaigns, including project intake, content creation, scheduling, launch/execution, and quality control.
Execute paid and earned lead generation strategies.
Regularly report digital metrics and takeaways from multi‑channel campaigns.
As needed, represent ELPC in person at local on‑the‑ground events and produce social media coverage of offline events related to campaigns.
Education & Experience
Bachelor’s degree in a related discipline.
7–10 years of progressive work experience in digital and social media advocacy, ideally at a regional or national nonprofit advocacy organization, public policy group, or campaign; experience in climate and/or environmental campaigning preferred.
Knowledge, Skills & Abilities
Refined writing skills with a knack for distilling scientific and legal terms into short, compelling copy for a digital audience.
Self‑driven individual with strong organizational and project management skills; detail oriented, able to manage shifting priorities, organize time, identify resources, and meet hard deadlines.
In‑depth familiarity with advocacy campaigns and the ability to navigate changing and fast‑moving dynamics quickly.
Experience with eCRMs and other digital advocacy tools and their technical capabilities relating to digital strategy and campaign planning.
Excellence in creating and launching geo‑targeted and paid social media campaigns.
Strong interpersonal, collaboration, and communication skills; ability to build relationships and coordinate across different departments, locations, seniority levels, and work styles.
Experience with social media graphic creation and short digital video creation a plus.
Working knowledge of social media tools (Sprout Social, Unicode, Bitly, etc.) a plus.
A passion and commitment for protecting the environment and ELPC’s mission and values.
Estimated Travel
Negligible overnight travel; local travel within the Chicago area to cover events as needed.
Special Requirements
Some evening and weekend hours may be required during peak times and events.
Compensation
$90,000 – $97,500 annually + attractive benefits package including an excellent health plan, employer match to Health Savings Account, dental and vision insurance, vacation, sick days, and year‑end winter shutdown, free gym membership and a 403(b) employer contribution/match of 4%, growing up to 12% over time.
#J-18808-Ljbffr