Marketing Automation Leader
ABB Inc., Auburn Hills, MI, United States
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.
This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next‑generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics - working alongside world‑class experts in a fast‑moving, innovation‑driven environment.
This Position reports to: Global Head of Marketing & Demand Generation
Responsibilities The Marketing Automation and Operations Leader is responsible for design, quality assurance, execution, maintenance and reporting for automated marketing programs. This role is focused on the execution of the marketing automation platform (Pardot) and its interface and integration with Salesforce. This role needs to understand sales and marketing processes and be the tactical facilitator between the Marketing and Sales, Communications, Salesforce and IT teams.
The work model for the role is: hybrid; #LI-Hybrid The preferred location is within Europe.
Serve as the Business Process Owner for Marketing Automation, ensuring platform performance, compliance, and smooth integrations.
Lead the marketing automation team and partner with global marketing to execute a unified strategy that drives lead generation and database growth.
Lead and guide the marketing automation team to deliver in line with the global strategy and business objectives.
Enhance and maintain the platform by collaborating with privacy, resolving technical issues, and turning new ideas into tailored automation programs.
Document best practices and build organizational capability through training on campaign design, metrics, Salesforce, and automation excellence.
Develop strategic frameworks, templates, and processes that support consistent, high‑quality customer engagement across the business.
Qualifications
Bachelor's degree from an accredited university or college.
Minimum of 8 years of experience in marketing technology or related field.
Minimum 4 years of experience with Pardot/Marketo or other marketing automation system and Salesforce or any other sales force automation.
Good project management skills with excellent attention to detail.
An excellent understanding of Marketing and Commercial functional disciplines.
Strong analytical skills to manage complex data to generate recommendations and prioritize lead generation activities.
Outstanding communication, presentation, project management skills and the proven ability to manage multiple complex initiatives in parallel.
A personal style that is open‑minded and collaborative.
Benefits ABB Benefit Summary for eligible US employees
Health, Life & Disability
Retirement
Time off
Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D - 100% employee paid up to maximums
Short Term Disability - up to 26 weeks - Company paid
Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
Parental Leave - up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
Time off
ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.
While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $93,800 and $134,000 annually and is bonus eligible.
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This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next‑generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics - working alongside world‑class experts in a fast‑moving, innovation‑driven environment.
This Position reports to: Global Head of Marketing & Demand Generation
Responsibilities The Marketing Automation and Operations Leader is responsible for design, quality assurance, execution, maintenance and reporting for automated marketing programs. This role is focused on the execution of the marketing automation platform (Pardot) and its interface and integration with Salesforce. This role needs to understand sales and marketing processes and be the tactical facilitator between the Marketing and Sales, Communications, Salesforce and IT teams.
The work model for the role is: hybrid; #LI-Hybrid The preferred location is within Europe.
Serve as the Business Process Owner for Marketing Automation, ensuring platform performance, compliance, and smooth integrations.
Lead the marketing automation team and partner with global marketing to execute a unified strategy that drives lead generation and database growth.
Lead and guide the marketing automation team to deliver in line with the global strategy and business objectives.
Enhance and maintain the platform by collaborating with privacy, resolving technical issues, and turning new ideas into tailored automation programs.
Document best practices and build organizational capability through training on campaign design, metrics, Salesforce, and automation excellence.
Develop strategic frameworks, templates, and processes that support consistent, high‑quality customer engagement across the business.
Qualifications
Bachelor's degree from an accredited university or college.
Minimum of 8 years of experience in marketing technology or related field.
Minimum 4 years of experience with Pardot/Marketo or other marketing automation system and Salesforce or any other sales force automation.
Good project management skills with excellent attention to detail.
An excellent understanding of Marketing and Commercial functional disciplines.
Strong analytical skills to manage complex data to generate recommendations and prioritize lead generation activities.
Outstanding communication, presentation, project management skills and the proven ability to manage multiple complex initiatives in parallel.
A personal style that is open‑minded and collaborative.
Benefits ABB Benefit Summary for eligible US employees
Health, Life & Disability
Retirement
Time off
Health, Life & Disability
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D - 100% employee paid up to maximums
Short Term Disability - up to 26 weeks - Company paid
Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
Parental Leave - up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
Retirement
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
Time off
ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.
While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $93,800 and $134,000 annually and is bonus eligible.
#J-18808-Ljbffr