Workfront Business Product Lead, Director
Pfizer, Springfield, IL, United States
AdobeWorkFront #ProductManager #JIRA
Role Purpose
The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront, developing and delivering product offerings that support end‑to‑end workflows for colleagues and agency partners. This role serves as the voice of the customer, shaping product strategy and prioritization to improve operational execution, user experience, and measurable outcomes.
Role Responsibilities Product Strategy and Value Delivery
Shape and refine Workfront product strategy and vision that delivers value to customers, aligned to marketing organization priorities.
Develop and deliver innovative product offerings supporting end‑to‑end workflows for internal teams and agency partners.
Lead work management improvements that strengthen Workfront as a central hub for operational execution, connecting teams and streamlining workflows.
Build and curate a prioritized backlog to address fundamental gaps impacting Workfront user experience and operational efficiency.
Establish and maintain product governance, including prioritization frameworks, decision rights and cross‑functional alignment mechanisms.
Ensure transparency into backlogs and product performance through data‑driven metrics (e.g., adoption, efficiency, reuse, impact) to inform ongoing optimisation.
Manage stakeholder buy‑in, business requirement alignment and coordination of digital delivery to market release plans.
Cross‑functional Collaboration and Stakeholder Management
Collaborate with business, engagement and operations leaders to incorporate user feedback, adoption signals and market readiness into product decisions.
Collaborate with internal digital teams, UX experts and stakeholders to implement a roadmap that streamlines processes while capturing critical metadata for optimisation.
Partner with peer platform owners to ensure seamless integration across the broader marketing and technology ecosystem.
Change Management, Enablement and Continuous Improvement
Enable product rollout and scaling efforts, ensuring organisational readiness across processes, systems and support teams.
Partner with Content at Scale and change management teams to deliver cohesive onboarding, communications and adoption experiences.
Lead continuous improvement cycles that incorporate user feedback, performance data and evolving business needs into future releases and roadmap planning.
Clearly articulate value propositions that map back to business needs.
Basic Qualifications
8+ years in product management/platform delivery.
Bachelor’s degree required.
Experience with regulated workflows in pharma/life sciences strongly preferred.
Experience stabilising/optimising Workfront environments and user‑experience improvement efforts.
Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM‑related dependencies).
Experience influencing and managing cross‑functional stakeholders with conflicting viewpoints to drive consensus and progress.
Proficient in mapping user journeys to uncover challenges and opportunities for experience optimisation.
Skilled at translating insights into innovative solutions and well‑defined user stories for development teams.
Knowledge of marketing operations is considered a strong asset.
Exceptional analytical skills to interpret usage data and derive actionable insights.
Strong communication skills to engage senior stakeholders and align diverse technical and business teams (BA/BS in business, engineering, computer science or other related fields).
Passion for user‑centric design and AI innovation, with a collaborative mindset and resilience in fast‑paced, matrixed environments.
Excellent communication and influence skills, comfortable engaging executive stakeholders and global teams.
Preferred Qualifications
Experience with regulated workflows in pharma/life sciences strongly preferred.
Master’s degree in business, Computer Science, Marketing or a related field; MBA or advanced certification in Product Management/AI preferred.
Other Job Details
Last Day to Apply:
April 20, 2026
Work Location Assignment:
Hybrid, 2–3 days onsite/week, US Commercial Pfizer site required (per Pfizer’s Log in for Your Day Policy)
Benefits & Compensation The annual base salary for this position ranges from $162,900.00 to $271,500.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share‑based long‑term incentive programme. We offer comprehensive and generous benefits and programmes to help our colleagues lead healthy lives and support every moment. Benefits include a 401(k) plan with Pfizer matching contributions, additional retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health coverage (medical, prescription drug, dental and vision).
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorised to be employed in the United States by any employer.
U.S. work visa sponsorship (such as TN, O‑1, H‑1B, etc.) is not available for this role now or in the future.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, colour, religion, sex, sexual orientation, age, gender identity or expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment and work‑authorisation and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorisation in the United States.
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Role Responsibilities Product Strategy and Value Delivery
Shape and refine Workfront product strategy and vision that delivers value to customers, aligned to marketing organization priorities.
Develop and deliver innovative product offerings supporting end‑to‑end workflows for internal teams and agency partners.
Lead work management improvements that strengthen Workfront as a central hub for operational execution, connecting teams and streamlining workflows.
Build and curate a prioritized backlog to address fundamental gaps impacting Workfront user experience and operational efficiency.
Establish and maintain product governance, including prioritization frameworks, decision rights and cross‑functional alignment mechanisms.
Ensure transparency into backlogs and product performance through data‑driven metrics (e.g., adoption, efficiency, reuse, impact) to inform ongoing optimisation.
Manage stakeholder buy‑in, business requirement alignment and coordination of digital delivery to market release plans.
Cross‑functional Collaboration and Stakeholder Management
Collaborate with business, engagement and operations leaders to incorporate user feedback, adoption signals and market readiness into product decisions.
Collaborate with internal digital teams, UX experts and stakeholders to implement a roadmap that streamlines processes while capturing critical metadata for optimisation.
Partner with peer platform owners to ensure seamless integration across the broader marketing and technology ecosystem.
Change Management, Enablement and Continuous Improvement
Enable product rollout and scaling efforts, ensuring organisational readiness across processes, systems and support teams.
Partner with Content at Scale and change management teams to deliver cohesive onboarding, communications and adoption experiences.
Lead continuous improvement cycles that incorporate user feedback, performance data and evolving business needs into future releases and roadmap planning.
Clearly articulate value propositions that map back to business needs.
Basic Qualifications
8+ years in product management/platform delivery.
Bachelor’s degree required.
Experience with regulated workflows in pharma/life sciences strongly preferred.
Experience stabilising/optimising Workfront environments and user‑experience improvement efforts.
Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM‑related dependencies).
Experience influencing and managing cross‑functional stakeholders with conflicting viewpoints to drive consensus and progress.
Proficient in mapping user journeys to uncover challenges and opportunities for experience optimisation.
Skilled at translating insights into innovative solutions and well‑defined user stories for development teams.
Knowledge of marketing operations is considered a strong asset.
Exceptional analytical skills to interpret usage data and derive actionable insights.
Strong communication skills to engage senior stakeholders and align diverse technical and business teams (BA/BS in business, engineering, computer science or other related fields).
Passion for user‑centric design and AI innovation, with a collaborative mindset and resilience in fast‑paced, matrixed environments.
Excellent communication and influence skills, comfortable engaging executive stakeholders and global teams.
Preferred Qualifications
Experience with regulated workflows in pharma/life sciences strongly preferred.
Master’s degree in business, Computer Science, Marketing or a related field; MBA or advanced certification in Product Management/AI preferred.
Other Job Details
Last Day to Apply:
April 20, 2026
Work Location Assignment:
Hybrid, 2–3 days onsite/week, US Commercial Pfizer site required (per Pfizer’s Log in for Your Day Policy)
Benefits & Compensation The annual base salary for this position ranges from $162,900.00 to $271,500.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share‑based long‑term incentive programme. We offer comprehensive and generous benefits and programmes to help our colleagues lead healthy lives and support every moment. Benefits include a 401(k) plan with Pfizer matching contributions, additional retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health coverage (medical, prescription drug, dental and vision).
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorised to be employed in the United States by any employer.
U.S. work visa sponsorship (such as TN, O‑1, H‑1B, etc.) is not available for this role now or in the future.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, colour, religion, sex, sexual orientation, age, gender identity or expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment and work‑authorisation and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorisation in the United States.
#J-18808-Ljbffr