Marketing Specialist
Wolters Kluwer, Dallas, TX, United States
The Integrated Campaign & Content Specialist is responsible for executing multi-channel marketing campaigns that drive engagement and event participation. This role owns the promotion of key events and extends thought leadership into effective, campaign-ready content.
You will build and execute campaigns, develop content from webinars and interviews, and ensure marketing programs are delivered with clarity and consistency across channels.
Key Responsibilities Campaign Ownership (Primary Focus)
Own end-to-end execution of event marketing campaigns, including:
CCH Connections (flagship event)
CCH Innovations (prospecting event)
Additional event programs (e.g., GetWise, ATX Virtual Conference)
Build and execute campaign elements such as:
Email marketing programs
Landing pages and registration flows
Supporting promotional content
Manage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectives
Build and update campaign-related web pages using established templates and standards as part of campaign execution
Thought Leadership & Content Activation
Transform internal content into usable marketing assets, including:
Webinars → email copy, landing page content, short-form assets
Interviews → blog drafts, campaign messaging, supporting content
Long‑form content → derivative campaign assets
Work with internal stakeholders to extract key ideas and translate them into clear, audience‑relevant messaging
Ensure content is practical, deployable, and aligned to campaign needs
Support campaign execution by developing and refining content across email, web, and other channels
What Success Looks Like
Event campaigns are executed on time and contribute to registration goals
Source content (webinars, interviews, etc.) is consistently transformed into effective campaign assets
Campaign elements are delivered with quality, consistency, and minimal rework
Marketing programs are executed reliably and show up in-market as intended
Qualifications
3–5 years of experience in marketing, campaign execution, or content development (or equivalent experience)
Experience executing marketing campaigns across email, web, or digital channels
Strong writing and editing skills, with the ability to adapt messaging for different formats
Ability to manage multiple priorities and execute with a high degree of ownership
Comfortable working with content sources such as webinars, interviews, or long‑form materials
Experience using marketing tools or CMS platforms is a plus
Who You Are
Comfortable owning execution across campaigns and content
Detail‑oriented and reliable, with a strong sense of accountability
Able to work across multiple projects without losing focus or quality
Compensation $57,400.00 - $98,350.00 USD
This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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You will build and execute campaigns, develop content from webinars and interviews, and ensure marketing programs are delivered with clarity and consistency across channels.
Key Responsibilities Campaign Ownership (Primary Focus)
Own end-to-end execution of event marketing campaigns, including:
CCH Connections (flagship event)
CCH Innovations (prospecting event)
Additional event programs (e.g., GetWise, ATX Virtual Conference)
Build and execute campaign elements such as:
Email marketing programs
Landing pages and registration flows
Supporting promotional content
Manage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectives
Build and update campaign-related web pages using established templates and standards as part of campaign execution
Thought Leadership & Content Activation
Transform internal content into usable marketing assets, including:
Webinars → email copy, landing page content, short-form assets
Interviews → blog drafts, campaign messaging, supporting content
Long‑form content → derivative campaign assets
Work with internal stakeholders to extract key ideas and translate them into clear, audience‑relevant messaging
Ensure content is practical, deployable, and aligned to campaign needs
Support campaign execution by developing and refining content across email, web, and other channels
What Success Looks Like
Event campaigns are executed on time and contribute to registration goals
Source content (webinars, interviews, etc.) is consistently transformed into effective campaign assets
Campaign elements are delivered with quality, consistency, and minimal rework
Marketing programs are executed reliably and show up in-market as intended
Qualifications
3–5 years of experience in marketing, campaign execution, or content development (or equivalent experience)
Experience executing marketing campaigns across email, web, or digital channels
Strong writing and editing skills, with the ability to adapt messaging for different formats
Ability to manage multiple priorities and execute with a high degree of ownership
Comfortable working with content sources such as webinars, interviews, or long‑form materials
Experience using marketing tools or CMS platforms is a plus
Who You Are
Comfortable owning execution across campaigns and content
Detail‑oriented and reliable, with a strong sense of accountability
Able to work across multiple projects without losing focus or quality
Compensation $57,400.00 - $98,350.00 USD
This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
#J-18808-Ljbffr