Senior Industry Marketing Manager Aerospace, Defense, Government
Event Marketer, Alameda, CA, United States
Wind River is an Equal Opportunity Employer with a commitment to diversity. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Senior Industry Marketing Manager Aerospace, Defense, Government Location: Washington DC, Remote
Overview: Wind River is seeking a strategic and industry-savvy and result-driven Marketing Manager to drive awareness and demand for our solutions across the global Aerospace, Defense, and Government (ADG) sectors. This role requires a deep understanding of the ADG landscape— including its technologies, buyer personas, and regulatory environment—and the ability to translate that knowledge into compelling messaging, content, and campaigns. The ideal candidate has a proven track record in marketing embedded and intelligent edge solutions to A&D and government buyers, with a focus on pipeline growth.
What You'll Do:
Serve as a subject matter expert on the ADG industry, staying current on market trends, regulatory developments, and customer needs.
Translate complex technology and regulatory topics into clear, compelling messaging tailored to the ADG audience.
Develop high-impact content—including blogs, whitepapers, sales collateral, and thought leadership—that reflects our industry perspective and strengthens market positioning.
Define and execute integrated marketing campaigns across digital, email, social, paid media, and events to drive awareness and pipeline growth.
Collaborate with Sales to align marketing programs with strategic account priorities and accelerate deal velocity.
Partner with industry collaborators on co-marketing initiatives and joint events.
Monitor and analyze campaign performance, using insights to optimize future efforts.
Ensure brand consistency and compliance across all marketing touchpoints.
Manage marketing budgets and timelines effectively.
What You'll Bring:
7+ years of marketing experience in the Aerospace, Defense, and Government sectors, including ground, air, naval, space, and civilian agencies.
Demonstrated expertise in embedded and intelligent edge technologies, with a strong grasp of their strategic applications in ADG.
In-depth knowledge of defense industry buyer personas, including prime integrators and emerging/non-traditional contractors.
Well-versed in the regulatory landscape governing the ADG industry, with the ability to interpret and translate complex requirements into compliant, market-relevant messaging.
Proven ability to develop high-impact content—such as blogs, whitepapers, and thought leadership pieces—that articulates our point of view and positions Wind River as an industry leader.
Skilled at crafting clear, compelling messaging tailored to both technical and executive audiences, grounded in industry insight and aligned with customer needs.
Proven success in demand generation and event marketing; ABM experience is a plus.
Strong project management and cross-functional collaboration skills.
Familiarity with government procurement cycles and marketing alignment.
Comfortable working in a fast-paced, matrixed environment with Sales and Partner teams.
Proficient in Salesforce, AI tools, and performance analytics platforms.
BENEFITS
Flexible home office! We offer the flexibility of a hybrid work schedule or 100% remote.
Top Workplace for the 8th year in a row.
100% Employee covered Medical, Dental, and Vision insurance.
Flexible Time Off policy + 12 observed Holidays.
401K with company match.
Health Savings Account (HSA) and Flexible Spending Account (FSA).
Wellness Benefits through Unmind.
COMPENSATION The annual base salary range for this role's listed grade level is $120,000 to $180,000 plus a bonus for Colorado, New York, and New Jersey residents, and $150,000 to $200,000 plus a bonus for SF Bay Area, Greater Seattle, NYC, and Washington, DC, residents. Salary ranges are determined through interviews and a review of the education, experience, knowledge, skills, location, and abilities of the applicant, and equity with other team members. Employees in this role are also eligible for the following benefits in accordance with the terms of the Company's plans: health, dental, vision insurance, life insurance, flex time off, eligibility to enroll in 401k, and 12 paid holidays.
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Senior Industry Marketing Manager Aerospace, Defense, Government Location: Washington DC, Remote
Overview: Wind River is seeking a strategic and industry-savvy and result-driven Marketing Manager to drive awareness and demand for our solutions across the global Aerospace, Defense, and Government (ADG) sectors. This role requires a deep understanding of the ADG landscape— including its technologies, buyer personas, and regulatory environment—and the ability to translate that knowledge into compelling messaging, content, and campaigns. The ideal candidate has a proven track record in marketing embedded and intelligent edge solutions to A&D and government buyers, with a focus on pipeline growth.
What You'll Do:
Serve as a subject matter expert on the ADG industry, staying current on market trends, regulatory developments, and customer needs.
Translate complex technology and regulatory topics into clear, compelling messaging tailored to the ADG audience.
Develop high-impact content—including blogs, whitepapers, sales collateral, and thought leadership—that reflects our industry perspective and strengthens market positioning.
Define and execute integrated marketing campaigns across digital, email, social, paid media, and events to drive awareness and pipeline growth.
Collaborate with Sales to align marketing programs with strategic account priorities and accelerate deal velocity.
Partner with industry collaborators on co-marketing initiatives and joint events.
Monitor and analyze campaign performance, using insights to optimize future efforts.
Ensure brand consistency and compliance across all marketing touchpoints.
Manage marketing budgets and timelines effectively.
What You'll Bring:
7+ years of marketing experience in the Aerospace, Defense, and Government sectors, including ground, air, naval, space, and civilian agencies.
Demonstrated expertise in embedded and intelligent edge technologies, with a strong grasp of their strategic applications in ADG.
In-depth knowledge of defense industry buyer personas, including prime integrators and emerging/non-traditional contractors.
Well-versed in the regulatory landscape governing the ADG industry, with the ability to interpret and translate complex requirements into compliant, market-relevant messaging.
Proven ability to develop high-impact content—such as blogs, whitepapers, and thought leadership pieces—that articulates our point of view and positions Wind River as an industry leader.
Skilled at crafting clear, compelling messaging tailored to both technical and executive audiences, grounded in industry insight and aligned with customer needs.
Proven success in demand generation and event marketing; ABM experience is a plus.
Strong project management and cross-functional collaboration skills.
Familiarity with government procurement cycles and marketing alignment.
Comfortable working in a fast-paced, matrixed environment with Sales and Partner teams.
Proficient in Salesforce, AI tools, and performance analytics platforms.
BENEFITS
Flexible home office! We offer the flexibility of a hybrid work schedule or 100% remote.
Top Workplace for the 8th year in a row.
100% Employee covered Medical, Dental, and Vision insurance.
Flexible Time Off policy + 12 observed Holidays.
401K with company match.
Health Savings Account (HSA) and Flexible Spending Account (FSA).
Wellness Benefits through Unmind.
COMPENSATION The annual base salary range for this role's listed grade level is $120,000 to $180,000 plus a bonus for Colorado, New York, and New Jersey residents, and $150,000 to $200,000 plus a bonus for SF Bay Area, Greater Seattle, NYC, and Washington, DC, residents. Salary ranges are determined through interviews and a review of the education, experience, knowledge, skills, location, and abilities of the applicant, and equity with other team members. Employees in this role are also eligible for the following benefits in accordance with the terms of the Company's plans: health, dental, vision insurance, life insurance, flex time off, eligibility to enroll in 401k, and 12 paid holidays.
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