Digital Marketing Specialist
CRH, New York, NY, United States
Job ID: 519630
CRH is a leading global diversified building materials group, employing over 75,800 people at more than 3,160 locations in 29 countries. It is the leading building materials company in North America and the world. We manufacture and distribute a diverse range of superior building materials, products, and solutions, used extensively in construction projects of all sizes.
Job Summary CRH is seeking a creative and detail-oriented Digital Marketing Specialist to manage and grow CRH’s online presence. Reporting to the Digital Platforms Manager, the specialist will support digital communication, primarily in social media marketing and website content management.
Job Location This hybrid position can be located in one of our corporate offices in New York City or Atlanta, GA.
Job Responsibilities Social Media Management
Creative design for social media and related marketing campaigns
Develop and execute social media strategies across platforms
Manage content calendars using social media management tools
Curate, schedule, and publish engaging content aligned with brand voice and campaign goals
Monitor engagement and foster community growth
Track performance metrics and optimize content based on analytics
Website Maintenance
Update website content regularly (news, project updates, team profiles, etc.)
Ensure website functionality, accuracy and SEO best practices
Collaborate with developers or external agencies for technical fixes or enhancements
Monitor site analytics and user behavior to inform improvements
Analytics & Reporting
Use tools like Google Analytics, Meta Insights and others to track performance
Prepare monthly reports on KPIs and suggest data-driven improvements
Stay updated on SEO, algorithm developments and digital marketing trends
Job Requirements
3+ years’ experience working with websites and social media platforms
Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related coursework or equivalent experience
Comfortable working to time-sensitive deadlines
Strong analytical skills
Excellent written and verbal communication skills
Ability to work across multiple projects to a high level of detail
Experience working with a CMS, preferably for a large corporate
Experience working on campaigns with a focus on Digital
Proficiency in design tools, preferably Adobe suite
Prior professional experience in social media and content curation
Experience crafting engaging social copy that generates reactions
Experience with email systems and email marketing
Experience implementing paid social campaigns
Experience using social media management tools – publishing, scheduling, analytics, social listening
Experience with Google Search Console, Google Analytics 4, Google Tag Manager, Looker Studio, Screaming Frog and Semrush a plus
Photography or videography skills a plus
Travel up to 25% to attend meetings, events, and other engagements
Compensation
$90,000-$105,000
10% target bonus opportunity
401(k) plan / group retirement savings program
Short-term and long-term disability benefits
Life insurance
Health, dental, and vision insurance
Paid time off
Paid holidays
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
An inclusive culture that values opportunity for growth, development, and internal promotion
About CRH CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
CRH is an affirmative action and equal opportunity employer.
EOE/Vet/Disability
CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state or local law.
AI tools may be used in certain stages of the employment lifecycle, such as candidate review; however, all final employment decisions will be made by a person.
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CRH is a leading global diversified building materials group, employing over 75,800 people at more than 3,160 locations in 29 countries. It is the leading building materials company in North America and the world. We manufacture and distribute a diverse range of superior building materials, products, and solutions, used extensively in construction projects of all sizes.
Job Summary CRH is seeking a creative and detail-oriented Digital Marketing Specialist to manage and grow CRH’s online presence. Reporting to the Digital Platforms Manager, the specialist will support digital communication, primarily in social media marketing and website content management.
Job Location This hybrid position can be located in one of our corporate offices in New York City or Atlanta, GA.
Job Responsibilities Social Media Management
Creative design for social media and related marketing campaigns
Develop and execute social media strategies across platforms
Manage content calendars using social media management tools
Curate, schedule, and publish engaging content aligned with brand voice and campaign goals
Monitor engagement and foster community growth
Track performance metrics and optimize content based on analytics
Website Maintenance
Update website content regularly (news, project updates, team profiles, etc.)
Ensure website functionality, accuracy and SEO best practices
Collaborate with developers or external agencies for technical fixes or enhancements
Monitor site analytics and user behavior to inform improvements
Analytics & Reporting
Use tools like Google Analytics, Meta Insights and others to track performance
Prepare monthly reports on KPIs and suggest data-driven improvements
Stay updated on SEO, algorithm developments and digital marketing trends
Job Requirements
3+ years’ experience working with websites and social media platforms
Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related coursework or equivalent experience
Comfortable working to time-sensitive deadlines
Strong analytical skills
Excellent written and verbal communication skills
Ability to work across multiple projects to a high level of detail
Experience working with a CMS, preferably for a large corporate
Experience working on campaigns with a focus on Digital
Proficiency in design tools, preferably Adobe suite
Prior professional experience in social media and content curation
Experience crafting engaging social copy that generates reactions
Experience with email systems and email marketing
Experience implementing paid social campaigns
Experience using social media management tools – publishing, scheduling, analytics, social listening
Experience with Google Search Console, Google Analytics 4, Google Tag Manager, Looker Studio, Screaming Frog and Semrush a plus
Photography or videography skills a plus
Travel up to 25% to attend meetings, events, and other engagements
Compensation
$90,000-$105,000
10% target bonus opportunity
401(k) plan / group retirement savings program
Short-term and long-term disability benefits
Life insurance
Health, dental, and vision insurance
Paid time off
Paid holidays
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
An inclusive culture that values opportunity for growth, development, and internal promotion
About CRH CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
CRH is an affirmative action and equal opportunity employer.
EOE/Vet/Disability
CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state or local law.
AI tools may be used in certain stages of the employment lifecycle, such as candidate review; however, all final employment decisions will be made by a person.
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