Managing Director, Commerce/Media (Cross-Retail RMS Lead)
VML, Minneapolis, MN, United States
Who we are looking for
VML is seeking a Managing Director, Connections – Cross‑Retail RMS Lead to oversee Retail Management Services across a portfolio of retailers where dedicated retailer teams are not required. Client Leadership
Serve as the primary client lead for cross‑retailer Retail Management Services across multiple retail banners. Partner directly with client customer and sales teams to align retail operations with commercial priorities. Translate retailer signals into actionable recommendations that improve retail performance. Cross‑Retail Strategy
Ensure consistent retail fundamentals and digital shelf rigor across assigned retailers. Identify opportunities to improve assortment, content quality, availability, and retail execution. Maintain a prioritized roadmap for improvements across retailer ecosystems. Platform & Operational Fluency
Maintain working knowledge across multiple retailer ecosystems including:
Retailer‑specific content and governance systems (e.g., Target POL, CVS item systems, Kroger portals) Assortment strategy and profitability analysis Organic rank monitoring and share‑of‑voice tracking Retail media coordination with WPP Media teams
Cross‑Functional Coordination
Coordinate execution across RMS support teams including:
Platform specialists Content production and optimization teams Analytics and insight teams
Ensure item readiness, content health, and transactability across retailer platforms. Performance & Risk Management
Monitor retailer signals to identify operational risks impacting availability, discoverability, or conversion. Escalate systemic platform risks and operational challenges. Ensure retail fundamentals are optimized to support both commercial growth and retail media performance. What you’ll need
Minimum 5‑10 years of experience in commerce, retail operations, digital shelf management, or retail media. Experience supporting multiple retailer ecosystems including grocery, drug, DIY, or mass retailers. Experience working with enterprise CPG brands across multi‑retailer environments. Strong understanding of digital shelf performance, retail fundamentals, and omnichannel commerce operations. Ability to translate retailer signals and performance data into strategic recommendations. Experience coordinating cross‑functional teams across commerce, content, analytics, and media. Excellent client leadership and communication skills. Experience working with retailer content and governance platforms such as Target POL, Kroger systems, or CVS item portals. Familiarity with retail media ecosystems across grocery and drug retailers. Experience supporting enterprise CPG customer teams. What we offer
Passionate, driven people – we champion a culture of people that do extraordinary work. Consciously cultivated culture – we aim to embody inclusive behaviors and foster a community where everyone belongs. Competitive benefits – full spectrum of group health coverage options (medical, dental, vision), a generous 401(k) match (100% dollar‑for‑dollar match up to 5% of salary contribution), and various paid time off. Growth‑minded opportunities – training and career development through VML and WPP. This role is hybrid; teams spend an average of four days a week in the office. Accommodations and flexibility are discussed during the interview process. The base salary range for this position at the time of this posting is $125,000—$295,000 USD. Individual compensation varies based on job‑related factors including location, business needs, level of responsibility, experience, and qualifications. WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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VML is seeking a Managing Director, Connections – Cross‑Retail RMS Lead to oversee Retail Management Services across a portfolio of retailers where dedicated retailer teams are not required. Client Leadership
Serve as the primary client lead for cross‑retailer Retail Management Services across multiple retail banners. Partner directly with client customer and sales teams to align retail operations with commercial priorities. Translate retailer signals into actionable recommendations that improve retail performance. Cross‑Retail Strategy
Ensure consistent retail fundamentals and digital shelf rigor across assigned retailers. Identify opportunities to improve assortment, content quality, availability, and retail execution. Maintain a prioritized roadmap for improvements across retailer ecosystems. Platform & Operational Fluency
Maintain working knowledge across multiple retailer ecosystems including:
Retailer‑specific content and governance systems (e.g., Target POL, CVS item systems, Kroger portals) Assortment strategy and profitability analysis Organic rank monitoring and share‑of‑voice tracking Retail media coordination with WPP Media teams
Cross‑Functional Coordination
Coordinate execution across RMS support teams including:
Platform specialists Content production and optimization teams Analytics and insight teams
Ensure item readiness, content health, and transactability across retailer platforms. Performance & Risk Management
Monitor retailer signals to identify operational risks impacting availability, discoverability, or conversion. Escalate systemic platform risks and operational challenges. Ensure retail fundamentals are optimized to support both commercial growth and retail media performance. What you’ll need
Minimum 5‑10 years of experience in commerce, retail operations, digital shelf management, or retail media. Experience supporting multiple retailer ecosystems including grocery, drug, DIY, or mass retailers. Experience working with enterprise CPG brands across multi‑retailer environments. Strong understanding of digital shelf performance, retail fundamentals, and omnichannel commerce operations. Ability to translate retailer signals and performance data into strategic recommendations. Experience coordinating cross‑functional teams across commerce, content, analytics, and media. Excellent client leadership and communication skills. Experience working with retailer content and governance platforms such as Target POL, Kroger systems, or CVS item portals. Familiarity with retail media ecosystems across grocery and drug retailers. Experience supporting enterprise CPG customer teams. What we offer
Passionate, driven people – we champion a culture of people that do extraordinary work. Consciously cultivated culture – we aim to embody inclusive behaviors and foster a community where everyone belongs. Competitive benefits – full spectrum of group health coverage options (medical, dental, vision), a generous 401(k) match (100% dollar‑for‑dollar match up to 5% of salary contribution), and various paid time off. Growth‑minded opportunities – training and career development through VML and WPP. This role is hybrid; teams spend an average of four days a week in the office. Accommodations and flexibility are discussed during the interview process. The base salary range for this position at the time of this posting is $125,000—$295,000 USD. Individual compensation varies based on job‑related factors including location, business needs, level of responsibility, experience, and qualifications. WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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