Retail Media Buyer
Pinckney Hugo Group, LLC, Syracuse, NY, United States
Retail Media Buyer
(This role will be based out of our Syracuse, New York or Rochester, New York offices, or remote within the United States)
Position Overview Pinckney Hugo Group is seeking a Retail Media Buyer to support national CPG clients across leading retailer media platforms. This is a hands‑on keyboard role responsible for building, activating, optimizing, and reporting on campaigns across retail media ecosystems.
This position works closely with our Shopper Marketing, Media Strategy, and Analytics teams to develop full‑funnel retail media programs spanning onsite search, onsite display, and off‑site media.
Responsibilities
Execute retail media campaigns across platforms including Walmart Connect, Kroger Precision Marketing (KPM), Meijer, H‑E‑B, Albertsons, and Publix
Build and manage campaigns across:
Retail Search (Sponsored Products / Keyword Bidding)
Onsite Display (Banner, PDP, Category placements)
Offsite Media (Programmatic, social extensions, audience targeting)
Perform hands‑on campaign setup, trafficking, bid management, and optimization within each platform
Monitor pacing, budgets, and performance daily; proactively adjust to meet KPIs
Partner with Shopper Marketing to align media strategies with in‑store, e‑commerce, and promotional initiatives
Analyze performance data to identify trends, insights, and optimization opportunities
Develop reporting and dashboards highlighting ROAS, ROI, new‑to‑brand shoppers, and incrementality
Communicate performance, insights, and recommendations to internal teams and clients
Stay current on retail media trends, beta opportunities, and platform changes
Requirements
3+ years of experience in digital media buying with direct retail media platform experience
Execute campaigns independently with guidance
Contribute to optimization and reporting
Hands‑on experience with one or more: Walmart Connect, Kroger, Meijer, H‑E‑B, Albertsons, Publix
Strong understanding of:
Retail search and keyword strategy
Onsite display formats and audience targeting
Offsite retail media extensions
Experience working with CPG brands strongly preferred
Proven ability to manage budgets and optimize toward performance KPIs
Strong analytical skills with ability to translate data into actionable insights
Excellent communication, organization, and attention to detail
Ability to manage multiple campaigns and priorities in a fast‑paced environment
Benefits
Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company‑sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect
Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY‑based position is $65,000 to $80,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package.
OUR HIRING PHILOSOPHY At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be.
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Position Overview Pinckney Hugo Group is seeking a Retail Media Buyer to support national CPG clients across leading retailer media platforms. This is a hands‑on keyboard role responsible for building, activating, optimizing, and reporting on campaigns across retail media ecosystems.
This position works closely with our Shopper Marketing, Media Strategy, and Analytics teams to develop full‑funnel retail media programs spanning onsite search, onsite display, and off‑site media.
Responsibilities
Execute retail media campaigns across platforms including Walmart Connect, Kroger Precision Marketing (KPM), Meijer, H‑E‑B, Albertsons, and Publix
Build and manage campaigns across:
Retail Search (Sponsored Products / Keyword Bidding)
Onsite Display (Banner, PDP, Category placements)
Offsite Media (Programmatic, social extensions, audience targeting)
Perform hands‑on campaign setup, trafficking, bid management, and optimization within each platform
Monitor pacing, budgets, and performance daily; proactively adjust to meet KPIs
Partner with Shopper Marketing to align media strategies with in‑store, e‑commerce, and promotional initiatives
Analyze performance data to identify trends, insights, and optimization opportunities
Develop reporting and dashboards highlighting ROAS, ROI, new‑to‑brand shoppers, and incrementality
Communicate performance, insights, and recommendations to internal teams and clients
Stay current on retail media trends, beta opportunities, and platform changes
Requirements
3+ years of experience in digital media buying with direct retail media platform experience
Execute campaigns independently with guidance
Contribute to optimization and reporting
Hands‑on experience with one or more: Walmart Connect, Kroger, Meijer, H‑E‑B, Albertsons, Publix
Strong understanding of:
Retail search and keyword strategy
Onsite display formats and audience targeting
Offsite retail media extensions
Experience working with CPG brands strongly preferred
Proven ability to manage budgets and optimize toward performance KPIs
Strong analytical skills with ability to translate data into actionable insights
Excellent communication, organization, and attention to detail
Ability to manage multiple campaigns and priorities in a fast‑paced environment
Benefits
Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company‑sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect
Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY‑based position is $65,000 to $80,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package.
OUR HIRING PHILOSOPHY At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be.
#J-18808-Ljbffr