Sr. Product Marketing Manager
Versique Executive, Professional & Interim Recruiting, Saint Paul, MN, United States
Our client is looking for a Product Marketing Manager to drive go-to-market strategy, positioning, and commercialization efforts for a portfolio of hardware and software B2B solutions. This role sits at the intersection of product, sales, and marketing, and will play a key role in translating customer needs into compelling value propositions that accelerate growth.
Worksite Location: St. Paul, MN
Work environment: Hybrid in office 3 days/week with limited travel (domestic and international)
Salary: $115k-$145k/yr base salary
Benefits
medical
dental
vision
PTO
401k match
maternity/paternity leave program
adoption benefits
short-term/long-term disability
continued education
training reimbursement program
Key Responsibilities
Lead go-to-market efforts for new products and enhancements, driving awareness, adoption, and growth.
Partner cross-functionally to translate complex offerings into clear, compelling, customer-focused messaging.
Develop positioning, value propositions, and messaging frameworks that differentiate solutions in the market.
Gather and synthesize customer, market, and competitive insights to inform strategy and identify opportunities.
Create and deliver sales enablement tools, content, and training to support effective, value-based selling.
Define, track, and optimize key performance metrics related to campaign effectiveness, product adoption, and revenue impact.
Support product launches from planning through execution, ensuring alignment across teams and channels.
Contribute to thought leadership, case studies, and customer-facing content to strengthen brand and market presence.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
7+ years of experience in product marketing or go-to-market roles within a B2B environment.
Proven experience developing positioning, messaging, and executing successful product launches.
Strong ability to translate complex concepts into clear, customer-centric narratives.
Experience supporting and enabling sales teams with tools, content, and training.
Excellent communication, storytelling, and content development skills.
Data-driven mindset with experience measuring and optimizing marketing performance.
Comfortable working in a fast-paced, cross-functional, and global environment.
Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.
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Worksite Location: St. Paul, MN
Work environment: Hybrid in office 3 days/week with limited travel (domestic and international)
Salary: $115k-$145k/yr base salary
Benefits
medical
dental
vision
PTO
401k match
maternity/paternity leave program
adoption benefits
short-term/long-term disability
continued education
training reimbursement program
Key Responsibilities
Lead go-to-market efforts for new products and enhancements, driving awareness, adoption, and growth.
Partner cross-functionally to translate complex offerings into clear, compelling, customer-focused messaging.
Develop positioning, value propositions, and messaging frameworks that differentiate solutions in the market.
Gather and synthesize customer, market, and competitive insights to inform strategy and identify opportunities.
Create and deliver sales enablement tools, content, and training to support effective, value-based selling.
Define, track, and optimize key performance metrics related to campaign effectiveness, product adoption, and revenue impact.
Support product launches from planning through execution, ensuring alignment across teams and channels.
Contribute to thought leadership, case studies, and customer-facing content to strengthen brand and market presence.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
7+ years of experience in product marketing or go-to-market roles within a B2B environment.
Proven experience developing positioning, messaging, and executing successful product launches.
Strong ability to translate complex concepts into clear, customer-centric narratives.
Experience supporting and enabling sales teams with tools, content, and training.
Excellent communication, storytelling, and content development skills.
Data-driven mindset with experience measuring and optimizing marketing performance.
Comfortable working in a fast-paced, cross-functional, and global environment.
Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.
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