Senior Growth Marketing Manager, Woodwork
Grindr LLC, San Francisco, CA, United States
About the Team:
Grindr is an AI-native platform powering how millions of gay people connect globally. With 15M+ monthly users, 130B+ annual messages, and a team of fewer than 200, we move fast, stay lean, and tackle technical problems at a scale few companies ever see.
Woodwork is Grindr's men's health telehealth initiative — and it's at an inflection point. We've built a strong foundation and an engaged user base. Now we're ready to bring real growth marketing rigor to the business: connecting the dots across acquisition channels, in-app experiences, email, and lifecycle to turn interest into first-time buyers and buyers into long-term patients.
This is a rare opportunity to be the first dedicated growth marketing hire on a telehealth product that sits inside one of the most culturally relevant platforms in the LGBTQ+ community.
At Grindr, we operate in Grindr Mode. Moderately hardcore day to day, truly hardcore when it counts. It’s about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives.
This is a hybrid role based in our SF office and will require you to be in person Tuesdays and Thursdays.
About the Job: You’ll own the end‑to‑end growth marketing strategy for Woodwork — building the structure, rigor, and execution muscle for a new business unit. You’ll work at the intersection of paid media, lifecycle marketing, and in‑funnel optimization, with a sharp focus on converting users across a complex, regulated marketing landscape.
Role Requirements:
Shape and execute our growth marketing strategy , establishing frameworks for acquisition, conversion, and retention that reflect the realities of a HIPAA‑regulated, privacy‑constrained environment.
Own our paid media program
— manage agency relationships for Meta and Google campaigns, set strategy and KPIs, and ensure performance is continuously optimized. You own the output, even when execution is outsourced.
Connect the funnel
— you’ll build the connective tissue between in‑app campaigns, email, SMS, and paid channels to create a coherent, measurable customer journey.
Partner closely with product and clinical ops teams
on in‑funnel testing, working to reduce friction at every stage of the onboarding flow.
Navigate regulated marketing constraints
— understand what we can and can’t say across email, SMS, and paid platforms in a healthcare context, and find creative ways to perform within those guardrails.
Build toward audience understanding
— work with our data and product teams to develop privacy‑safe approaches to understanding who our buyers are, improving attribution, and informing messaging strategy.
Own promotions and incentives strategy
— determine the optimal offers, discounts, and incentive structures that drive first‑time conversion and long‑term retention without eroding unit economics.
Partner closely with product management
to drive an integrated growth strategy. You’ll have a seat at the table on funnel and product decisions — because you know that changes in conversion flows and retention have a direct impact on CAC and LTV, and that some of the highest‑leverage growth work happens inside the product itself.
Track, measure, and report
on key growth metrics, with revenue growth at reasonable unit economics as your north star. CAC, LTV, conversion rates, and funnel velocity are your day‑to‑day instruments — but the primary question you’re always answering is: are we growing efficiently?
You May Thrive in this Role if You:
Have
8+ years of growth or performance marketing experience , with meaningful time spent at a healthtech, telehealth, or other regulated DTC company (think Hims & Hers, Ro, Noom, Thirty Madison, or similar).
Have operated in a
HIPAA‑adjacent or privacy‑constrained marketing environment
— you understand how it shapes what you can track, what you can say, and how you think about attribution.
Have
owned a paid media program end‑to‑end , including managing agency relationships and holding partners accountable to performance.
Are comfortable
building strategy from scratch
— this isn't a role where the playbook exists. You’ll need to create it.
Understand
full‑funnel thinking : you connect acquisition to activation to retention and aren't satisfied optimizing just one part.
Have a
scrappy, ownership‑oriented mindset
— you can work lean, move fast, and thrive in ambiguity.
Are
data‑driven but not data‑paralyzed
— you can make smart decisions with imperfect information and limited attribution.
Are a strong
cross‑functional collaborator , equally comfortable working with product, clinical ops, legal, and creative teams.
Exposure to
lifecycle marketing
(email, SMS, in‑app) and how to sequence messaging across a patient or subscriber journey a plus.
Benefits and Perks:
Health, Dental & Vision
Full premium coverage for you. Partial coverage for dependents.
Family Formation
Up to $200,000 in fertility and family‑building support, covering IVF, surrogacy, egg freezing, and adoption.
Retirement:
401(k) with 6% match and immediate vesting.
Compensation:
Industry‑competitive compensation, company bonus, and equity for every employee.
Gender‑Affirming Care
: Industry‑leading gender‑affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
Time Off & Rest
Flexible vacation policy. Two company‑wide rest weeks per year.
Other Benefits:
Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch
Grindr is an equal‑opportunity employer.
#J-18808-Ljbffr
Woodwork is Grindr's men's health telehealth initiative — and it's at an inflection point. We've built a strong foundation and an engaged user base. Now we're ready to bring real growth marketing rigor to the business: connecting the dots across acquisition channels, in-app experiences, email, and lifecycle to turn interest into first-time buyers and buyers into long-term patients.
This is a rare opportunity to be the first dedicated growth marketing hire on a telehealth product that sits inside one of the most culturally relevant platforms in the LGBTQ+ community.
At Grindr, we operate in Grindr Mode. Moderately hardcore day to day, truly hardcore when it counts. It’s about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives.
This is a hybrid role based in our SF office and will require you to be in person Tuesdays and Thursdays.
About the Job: You’ll own the end‑to‑end growth marketing strategy for Woodwork — building the structure, rigor, and execution muscle for a new business unit. You’ll work at the intersection of paid media, lifecycle marketing, and in‑funnel optimization, with a sharp focus on converting users across a complex, regulated marketing landscape.
Role Requirements:
Shape and execute our growth marketing strategy , establishing frameworks for acquisition, conversion, and retention that reflect the realities of a HIPAA‑regulated, privacy‑constrained environment.
Own our paid media program
— manage agency relationships for Meta and Google campaigns, set strategy and KPIs, and ensure performance is continuously optimized. You own the output, even when execution is outsourced.
Connect the funnel
— you’ll build the connective tissue between in‑app campaigns, email, SMS, and paid channels to create a coherent, measurable customer journey.
Partner closely with product and clinical ops teams
on in‑funnel testing, working to reduce friction at every stage of the onboarding flow.
Navigate regulated marketing constraints
— understand what we can and can’t say across email, SMS, and paid platforms in a healthcare context, and find creative ways to perform within those guardrails.
Build toward audience understanding
— work with our data and product teams to develop privacy‑safe approaches to understanding who our buyers are, improving attribution, and informing messaging strategy.
Own promotions and incentives strategy
— determine the optimal offers, discounts, and incentive structures that drive first‑time conversion and long‑term retention without eroding unit economics.
Partner closely with product management
to drive an integrated growth strategy. You’ll have a seat at the table on funnel and product decisions — because you know that changes in conversion flows and retention have a direct impact on CAC and LTV, and that some of the highest‑leverage growth work happens inside the product itself.
Track, measure, and report
on key growth metrics, with revenue growth at reasonable unit economics as your north star. CAC, LTV, conversion rates, and funnel velocity are your day‑to‑day instruments — but the primary question you’re always answering is: are we growing efficiently?
You May Thrive in this Role if You:
Have
8+ years of growth or performance marketing experience , with meaningful time spent at a healthtech, telehealth, or other regulated DTC company (think Hims & Hers, Ro, Noom, Thirty Madison, or similar).
Have operated in a
HIPAA‑adjacent or privacy‑constrained marketing environment
— you understand how it shapes what you can track, what you can say, and how you think about attribution.
Have
owned a paid media program end‑to‑end , including managing agency relationships and holding partners accountable to performance.
Are comfortable
building strategy from scratch
— this isn't a role where the playbook exists. You’ll need to create it.
Understand
full‑funnel thinking : you connect acquisition to activation to retention and aren't satisfied optimizing just one part.
Have a
scrappy, ownership‑oriented mindset
— you can work lean, move fast, and thrive in ambiguity.
Are
data‑driven but not data‑paralyzed
— you can make smart decisions with imperfect information and limited attribution.
Are a strong
cross‑functional collaborator , equally comfortable working with product, clinical ops, legal, and creative teams.
Exposure to
lifecycle marketing
(email, SMS, in‑app) and how to sequence messaging across a patient or subscriber journey a plus.
Benefits and Perks:
Health, Dental & Vision
Full premium coverage for you. Partial coverage for dependents.
Family Formation
Up to $200,000 in fertility and family‑building support, covering IVF, surrogacy, egg freezing, and adoption.
Retirement:
401(k) with 6% match and immediate vesting.
Compensation:
Industry‑competitive compensation, company bonus, and equity for every employee.
Gender‑Affirming Care
: Industry‑leading gender‑affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
Time Off & Rest
Flexible vacation policy. Two company‑wide rest weeks per year.
Other Benefits:
Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch
Grindr is an equal‑opportunity employer.
#J-18808-Ljbffr